Welcome back to the Build That Business Podcast! I’m your host, Lindsay J. Williams, and today we’re diving into the world of wedding shows and how to transform the inevitable hunt for deals into your biggest moneymaker.

In this episode, we’ll explore:

• Understanding the Deal-Driven Mentality: Why couples flock to wedding shows seeking deals and how to leverage this mindset to your advantage.
• Defining a Show Special: What a show special is (and isn’t), and why it’s more than just a discount.
• Creating High-Value, Low-Cost Offers: Tips on crafting irresistible offers that provide high value to couples without breaking your bank.
• Adding Value vs. Offering Discounts: Why adding value enhances your brand and attracts the right clients.
• Maximizing Your Show Special: Strategies to promote and maximize the impact of your show special, driving immediate action from attendees.

This episode is packed with actionable insights to help you capitalize on the deal-hunting craze at wedding shows. Get ready to turn this common challenge into your biggest opportunity!

Tune in, and let’s keep building those businesses! Don’t forget to share your show special ideas with me on Instagram @MsLindsayJWilliams.

Are wedding shows the right fit for your unique wedding business? Many niche vendors often feel out of place at these events, but the truth is, wedding shows can work for everyone with the right strategies! In this episode, we dive deep into how different types of wedding vendors can maximize their presence and success at wedding shows.

Join us as we explore:

• Non-Traditional Wedding Vendors: Learn creative tactics to pique curiosity and draw in potential clients, even if your services aren’t the typical ones couples seek out.
• Highly Saturated Markets: Discover the power of pre-show marketing and personal storytelling to stand out from the crowd when you’re one of many.
• High-Ticket Vendors: Shift your expectations and focus on the value of fewer, but more lucrative, bookings. Understand what your luxury clients value and tailor your approach to meet their desires.
• Timeline-Specific Vendors: Whether you’re the first or last on the wedding planning checklist, we’ll discuss how to communicate your importance and secure future business through effective show strategies.
• Sensitive Service Providers: Find out how to create a comfortable and discreet environment for potential clients, offer extended show specials, and use subtle follow-up techniques to connect with couples who may feel shy about booking your services on the spot.

We’ll provide actionable insights and practical tips to ensure that your next wedding show is a resounding success, no matter your niche. Tune in and transform your approach to wedding shows!

In this episode of The Build That Business Podcast, host Lindsay J. Williams shares invaluable insights into common mistakes to avoid at wedding shows. If you've ever left a show feeling like it was a waste of time and money, this episode is a must-listen. With over a decade of experience in the wedding industry, Lindsay guides you through what NOT to do, helping you navigate the wedding show scene with confidence and strategy.

Here's what you'll learn:

• Fundamental Truths: Lindsay lays out three essential truths about wedding shows, setting the stage for a discussion on common mistakes and how to avoid them.
• Mistake #1: Giveaways and Raffles: Discover why relying on giveaways and raffles to collect names and emails is a flawed strategy, and learn how to shift your focus to scheduling appointments instead.
• Mistake #2: QR Codes: Lindsay explains why QR codes can hinder rather than help your efforts to connect with potential clients at wedding shows and offers a better alternative.
• Mistake #3: Poor Booth Layout: Learn why putting all your best materials out front can create a barrier between you and potential clients and how to create a more inviting booth layout.
• Mistake #4: Information Overload: Lindsay discusses the pitfalls of giving away too much information at wedding shows and offers a more effective approach to sharing details about your services.
• Mistake #5: Not Scheduling Appointments: Lindsay emphasizes the importance of scheduling appointments at the booth and explains why it's crucial for maximizing your success at wedding shows.
• The Biggest Mistake: Overlooking Pre-Show Marketing: Discover why pre-show marketing is essential for success at wedding shows and learn how to leverage it effectively to ensure attendees are excited to meet you.

By avoiding these common mistakes and implementing Lindsay's strategies, you'll be equipped to make the most of your next wedding show and turn leads into booked weddings. Don't miss this episode of The Build That Business Podcast—subscribe now and take your wedding show game to the next level!

In this episode of The Build That Business Podcast, host Lindsay J. Williams tackles the age-old question: Are wedding shows worth it? Spoiler alert—her answer is a resounding YES. But to back it up, Lindsay dives into the nitty-gritty of ROI metrics you need to track to ensure your participation in wedding shows pays off.

Here's what you'll learn:

• Cost ROI: Lindsay breaks down the expenses involved in participating in a wedding show, from booth fees to promotional materials, and compares them to the revenue generated. Discover how to calculate your ROI and why it's a game-changer for your business.
• Time ROI: Explore the value of your time investment in wedding shows. Lindsay reveals how just a few hours at a show can translate into significant returns, both immediate and long-term, and why time is a crucial metric to track.
• Appointments Booked: Learn why the number of appointments booked at a wedding show is a vital gauge of success. Lindsay shares insights into the power of face-to-face interaction and how it leads to a surge in consultations and tours, directly impacting your bottom line.
• Weddings Closed: Finally, Lindsay delves into the ultimate measure of success—weddings closed. Discover why warm leads generated from wedding shows have a higher conversion rate and how they translate into meaningful connections and revenue gains for your business.

With Lindsay's expert guidance, you'll gain invaluable insights into the effectiveness of wedding shows and learn how to maximize your ROI. Don't miss this episode of The Build That Business Podcast—subscribe now and start building your business smarter, one wedding show at a time!

In this episode of the Build That Business Podcast, host Lindsay shares five powerful marketing strategies to skyrocket your wedding bookings. Here's what you'll learn:

• Wedding Shows: Discover why these events offer unmatched ROI and warm leads ready to book.
• Date-Based Emails: Learn how to automate personalized messages tailored to each couple's wedding date for increased conversions.
• Service Excellence: Explore the impact of going above and beyond, creating unforgettable experiences that lead to glowing referrals.
• Content Repurposing: Find out how to breathe new life into old content, reaching fresh eyes with minimal effort.
• Chatbot Strategies: Unveil the power of automated assistants in streamlining communication, from scheduling appointments to providing instant pricing information.

Tune in to implement these actionable insights and watch your bookings soar! Don't forget to grab Lindsay's free guide at LindsayJWilliams.com/Boost and subscribe for more valuable tips. Happy booking, and keep building those businesses!

Are you an entrepreneurial mom juggling her dreams while navigating life with a child with Autism Spectrum Disorder (ASD)? As a business owner, do you find it challenging to be on your game while so much is happening behind the scenes? When all of this is happening, it can be a pretty lonely experience…

Top reasons to listen to the entire episode:

1. Special needs moms chasing their dreams are not alone.
2. A child with ASD is exactly who they are meant to be.
3. Let's build our businesses around our lives instead of the other way around.
   
   

Full Show Notes Here!

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Do you put people before profit? Or have you been taught to focus on profits at the expense of serving others? I have always prioritized service over profitability, not only because I believe in it but because it has also been very strategic for the growth of my business. I discussed this with Renée Sabo (who also has a big heart for service) on her podcast, The Confetti Hour. Take a listen to our conversation...

Top reasons to listen to the entire episode:

• Learn how to self-promote gracefully.
• Identify what you can realistically do to serve well.
• Think about whether a situation is an annoyance or an opportunity to shine.

Full Show Notes Here!

Mentioned Resources

How I 10x'd my Wedding Business Masterclass

How to Make Your Competition Irrelevant

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The Confetti Hour Podcast

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Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.

What if you could just show up at a bridal show and get a booking right away? Imagine if newly engaged couples contacted you via DMs, and emails or even approached you on the street to set up an appointment. These scenarios ARE possible, but not without laying the groundwork first. In this episode, I feature my interview with Brandee Gaar on the Wedding Pro CEO podcast. Brandee and I discuss why you need warm leads in your business and how to get them, so keep listening!

Top reasons to listen to the entire episode:

• Don't be known for your bullet points.
• You want to be known for the value that you bring to the table.
• Create content, get visible, and show up when your people are ready to buy.

Full Show Notes Here!

Mentioned Resources

How I 10x'd my Wedding Business Masterclass

Honeybook Freebie

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The Wedding Pro CEO Podcast

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Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.

Have you ever worked with a dream couple and thought, "I wish all my clients were like them!”. Did that make you think about what you could do to attract more of the same type of clientele? My guest, Heidi Thompson, is the queen of cloning clients. Listen in to find out how to get your favorite clients to tell you exactly what it takes to attract more couples just like them!

Top reasons to listen to the entire episode:

• It’s impossible to market to people unless you understand who they are and what they care about.
• Your marketing messages might be off even if you're solving your clients' problems.
• You have to speak the same language as your ideal clients and not assume anything.

Full Show Notes Here!

Mention Resources

Wedding Business CEO Summit January 23rd - 27th 2023

Free Download: The Ultimate Marketing Checklist For Wedding Pros

How I 10x'd my Wedding Business 

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How many social media posts have you seen about someone having their “highest grossing year yet”? You know the ones… They're typically on bright, colorful backgrounds, and it’s usually only the first week of January when they announce this is their million-dollar year! This might seem harmless or like just another post in the scroll. But my guest, Bevin Farrand, explains why they're actually harmful to your business...

Top reasons to listen to the entire episode:

• Your big, bold statements are ruining your business because you're asking for blanket support.
• There comes a time when you need to bring in people who will question your dreams.
• No matter whether someone supports you or not, you should not let it influence your decision-making.

Full Show Notes Here!

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All The DAMN Things Podcast

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Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.