Jennifer Powell—CEO of JP Inc. and the “influencer’s influencer”—joins Nikki to break down how creators can shift from brand deals to real ownership.

She shares the truth about licensing, how to read your data, and what it actually takes to turn influence into a lasting business. If you’re a creator or entrepreneur looking for more stability, more scalability, and more you in your business, this episode is full of clarity and next steps.

Whether you’re a creator, entrepreneur, or someone with a vision for something bigger, this episode will change the way you think about your potential.

In this episode…
How Jennifer spotted the creator economy before it existed
Why licensing is the next frontier for creators
Turning audience trust into long-term wealth
How to read your analytics and choose the right product
The trap of relying only on brand deals — and how to break out of it
What creators need to know to scale into sustainable, real businesses
The mindset shift required to go from influencer to CEO

Quotes:

“As corny as it sounds, the authentic way you show up is what your brand is.” - Jennifer Powell

“Life is all about trying things and not getting attached to the outcome.” - Jennifer Powell

“I see a lot of people sticking around doing something they don’t like because they think others want them to be doing it.” - Nikki Spo

“People aren’t just investing in the concept, they’re investing in who you are.” - Nikki Spo

Timestamps:
0:00 - 2:50 | Intro
2:50 - 5:25 | The future of content creating
5:25 - 9:15 | Sincerely Jules
9:15 - 12:20 | Licensing
12:20 - 16:40 | Creator comparison
16:40 - 22:15 | Consistency
22:15 - 25:40 | Pivoting
25:40 - 29:50 | Giving guidance
29:50 - 31:45 | Spotting talent
31:45 - 34:00 | Younger generations trying to cut corners
34:00 - 39:30 | Fundamental tips to get the ball rolling
39:30 - 43:50 | Getting your feet wet
43:50 - 49:40 | Misconceptions
49:40 - 54:10 | Going beyond the algorithm
54:10 - 56:08 | Outro

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Connect with Jennifer Powell
@jennpowell14
woowooworkingwomen.com

Connect with Nikki
www.nikkispo.com
@nikkisappspo / @wearebecoming_her

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