We’re back this week with round two from the Dallas Market Center! Today's episode is a special one because I had the chance to sit down in person with Teddie Garrigan, the co-founder of Coco & Dash.

Teddie, alongside her daughter Courtney, is the force behind Coco & Dash, an award-winning home decor retail shop that's all about creative furnishings, lighting, art, and accessories.

In this episode, Teddie shares her strategies for building a strong retail brand presence on Instagram. From debunking the myth of low engagement to emphasizing the transformative power of truly understanding your audience, we dive deep into the social media landscape.

Teddie also tackles issues facing independent retailers today, like coping with the pressures of rising retail space costs and real estate development. Plus, we get real about the highs and lows of working with family. Teddie is a dynamic business woman and I loved our conversation. Let’s dive in!

[0:00] Welcoming Teddie live from the Dallas Market Center

[03:04] What Teddie would tell retailers who hold themselves back from using social media

[04:33] How one Instagram post led to an out-of-state sale worth tens of thousands of dollars in revenue without the customer ever visiting the store

[13:21] The special post Teddie always shares on Instagram when she notices a jump in followers

[15:00] How Teddie and her daughter Courtney balance the family and business dynamic

[17:24] Teddie’s advice for retailers who are considering going into business with a family member

[19:19] How Teddie sees real estate development impacting small retailers today

[23:48] What's one tactic that Teddie is seeing generate sales in her store right now?

[28:41] Teddie's resilience round

Join us in the Rooted in Retail Facebook Group: https://www.facebook.com/groups/rootedinretail

Get all of the resources mentioned in the episode on our website at: https://www.crystalmediaco.com/episodes/building-a-retail-family-business-that-lasts-with-teddie-garrigan/

Join the Rooted in Retail Facebook Group to continue the conversation

Love Rooted in Retail? Join IndERA—just $25/month, or go Pro and save $503 with code FM503 by 5/31.

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch!