“Something actually changed me at 40. And I was like, you know what, I’m done not believing in myself. I’m done thinking other people are doing it better. I’m done watching everyone’s progress more than mine," declares Sonni Abatta. In this episode, she shares her inspiring transformation from Emmy-nominated journalist to the creator of the podcast “We Gotta Talk.” Sonni’s shift from a 15-year news career to content creator was fueled by her desire to balance career and family life and her passion for facilitating meaningful conversations.

Sonni’s platform includes diverse topics, from news to wellness. She offers insights into her content strategy and potential revenue streams for digital creators, and advises listeners to leverage analytics and audience feedback. Sonni shares her approach to approaching tough topics and maintaining balanced perspectives. 

Listeners considering creating a digital brand will find a wealth of knowledge from Sonni, who has successfully navigated this path. This episode offers both inspiration and tactical tips, providing valuable guidance for anyone looking to make their mark in the digital space.

Quotes

• “I hate when people are like, ‘Oh, everything is so perfect.’ No, there was no balance. There’s still no balance. But the balance that currently is in my life is the imbalance that I choose, thankfully. So that's how I knew. It was just a gut feeling... Something clicks and you say, ‘I’m not supposed to be here anymore.’” (12:14 | Sonni Abatta)
• “It was really hard for me to remove that part of my world, like an official working person, reporter or anchor. I really chased the dream for a long time and I loved it, but I felt deeply that it was time to be done. And I just did it. I always say, ‘I acknowledge that there’s a level of privilege in being able to do this.’” (13:19 | Sonni Abatta)
• “Don’t waste time on imposter syndrome. You’re doing it for a reason, whether you’re creating a product or you’re creating something that’s not physical. Believe in it. I mean, if you don’t believe in it, I’m not going to believe in it.” (38:54 | Sonni Abatta)

Connect with Sonni Abatta:

http://www.instagram.com/sonniabatta

Grab Lindsay’s JumpStart Your Business Blueprint from last week's episode:

https://lindsaypinchuk.myflodesk.com/11stepsforbusiness

Grab Lindsay’s Reels Cheat Sheet + Social Media Challenge. CLICK HERE

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