As a business owner, your team can either help you thrive—or hold you back. In this episode of Retail Therapy,  retail entrepreneur Katie Dhuey joins Kareen Walsh to dive deep into what it really means to build a team that supports you, the business owner—not just the business.

Katie shares what she’s learned managing Affordable Treasures, a successful retail shop that’s thriving without an e-commerce presence. From leadership language shifts (like eliminating “follow through”) to dealing with tough decisions like terminations and change management, this episode explores how the right team can give you space to grow, lead, and breathe.

If you're a retail founder, team leader, or just trying to create a culture of real support—this one’s for you.

[0:17] Why your team needs to support *you*, not just your business  

[4:35] Behind the scenes of Katie’s brick-and-mortar success story  

[6:11] The bold choice to grow without e-commerce  

[7:00] Why “follow through” is the wrong language for team leadership  

[12:15] Using the tools you already have to build efficiency  

[18:20] Navigating terminations with empathy and leadership  

[27:50] Why redundancy planning is essential for sustainable success  

[28:53] Communicating the “why” behind organizational change  

[32:49] How to proactively address team conflict before it escalates  

Get all of the resources in the show notes on our website: 

https://rootedinretail.com/episodes/building-a-team-that-has-your-back/

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch!