Entreprenista

Building Brands Through Partnerships with Kira Mackenzie Jackson


Listen Later

It really just comes down to the partnership that you build with the person who is selling your business, making sure that that's extremely personal, and that you understand the ins and outs of what they're looking to gain out of that acquisition.”  


Kira is a wealth of knowledge and innovation with a career to prove it. As an Investor and the Head of Partnerships at RX3 Growth Partners, a consumer-centric growth equity firm co-founded by Aaron Rodgers of the New York Jets, Kira oversees the company's value-add investment strategy across its deal and operating teams. Kira has both personally and professionally invested in numerous brands but focuses primarily on pairing the right consumer brands with the athletes, celebrities, and influencer talent that comprises RX3’s investor base. In today’s episode, we had the joy of sitting down with Kira Mackenzie Jackson to talk about partnership and fundraising. She shares with us her career journey and finding herself in PR as a pre-law undergraduate, the ins and outs of the acquisition process, the three categories you should always consider when building a partnership, and so much more!  


We talk about: 

  • Brand Partnerships + influencer marketing 
  • Expanding through relationships 
  • Celebrity brand deals 
  • Knowing your worth  
  • Top funnel marketing + building consumer brands 
  • Private Equity   
  • Innovative content generation  
  • Angel investors + raising capital 
  • The mechanics of the acquisition process
  • Mutual alignment + symbiotic collaboration  
  • Persistence + consistency     

  • Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show!, Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!    


    Connect with Kira: 

    • Instagram 
    • Tiktok 
    • Twitter 

    • Are you ready to make meaningful business connections that lead to real business results? 

      Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

      Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate and support you every step of the way. 

      Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

       

      Become An Entreprenista! 

      Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. . If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

      Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay 

      Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

      Don’t forget to follow us on Instagram, and LinkedIn and for more exclusive content, tips, and insight, join our community of founders right here

      ...more
      View all episodesView all episodes
      Download on the App Store

      EntreprenistaBy Entreprenista Media

      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      201 ratings


      More shows like Entreprenista

      View all
      The Amy Porterfield Show by Amy Porterfield

      The Amy Porterfield Show

      4,569 Listeners

      The School of Greatness by Lewis Howes

      The School of Greatness

      21,270 Listeners

      Earn Your Happy by Lori Harder | YAP Media

      Earn Your Happy

      2,787 Listeners

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

      12,054 Listeners

      The Marie Forleo Podcast by Marie Forleo

      The Marie Forleo Podcast

      1,667 Listeners

      The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

      The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

      877 Listeners

      9 to 5ish with theSkimm by theSkimm

      9 to 5ish with theSkimm

      1,870 Listeners

      the bossbabe podcast by Natalie Ellis

      the bossbabe podcast

      1,781 Listeners

      Powerhouse Women by Lindsey Schwartz

      Powerhouse Women

      837 Listeners

      The Jasmine Star Show by Jasmine Star

      The Jasmine Star Show

      2,573 Listeners

      Behind Her Empire by Yasmin Nouri

      Behind Her Empire

      184 Listeners

      Startups in Stilettos by Entreprenista Network

      Startups in Stilettos

      25 Listeners

      The Mel Robbins Podcast by Mel Robbins

      The Mel Robbins Podcast

      20,416 Listeners

      The Jamie Kern Lima Show by Jamie Kern Lima

      The Jamie Kern Lima Show

      2,494 Listeners

      Good Content with Shannon McKinstrie by Shannon McKinstrie

      Good Content with Shannon McKinstrie

      116 Listeners