Built for the Edge

By Kehla GBusiness Entrepreneurship

Built for the Edge episodes

April 05, 2024 E #392: how to set intentions with your Gene Keys for a Masterclass launch
In this episode, Kehla explores a transformative approach to goal-setting by harnessing the power of intentions within the Gene Keys system. She begins by highlighting the common practice of setting hard goals, often focusing on numerical targets like revenue or client acquisition during program launches.
While hard goals aren't inherently flawed, Kehla suggests that if traditional methods aren't yielding results, it may be time to shift focus towards the Pearl Sequence within the Gene Keys framework and set intentions aligned with one's energy.
Embodying one's Vocation, Culture, Brand, and Pearl enables individuals to showcase their unique brilliance and understand how their energy influences engagement with their audience during launches, facilitating deeper connections with ideal clients for paid programs.
By setting intentions aligned with the Gene Keys, individuals can shift their focus away from external validation based on numerical outcomes, towards personal growth and alignment with their evolving identity throughout the program launch process.
Setting intentions and embodying your Gene Keys in a launch are one of the many aspects that Kehla teaches in the Masterclass Maven Tutorial series.

To join Masterclass Maven Tutorial Series, sign up here for the self-paced program.

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21 min
April 05, 2024 E #391: why giving more value won't sign more clients & what to do instead
In this episode, Kehla delves into a personal journey of transformation from countless failed masterclass launches to becoming a beacon of service for hundreds of individuals and securing dream clients into a paid program. Kehla shares candidly about the initial struggle of providing what seemed like endless 'value' through various channels such as social media posts, emails, and podcasting, only to be met with admiration but little conversion to paid programs.
This shift resulted in remarkable outcomes: over 220 sign-ups for a masterclass launch, 900+ replays, 150 new subscribers, and $15K in revenue, all while attracting dream clients. Kehla emphasizes the importance of refining one's approach to providing value, citing instances where praise doesn't translate into meaningful engagement.
To join Masterclass Maven Tutorial Series, sign up here for the self-paced program.

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13 min
March 31, 2024 E #390: how not taking things personal in business keeps you in our power
In this podcast episode, Kehla dives into what it means to make things personal in life & business & how to break through this so that you can be unf*ckwithable as an entrepreneur.
In the recording, she dives into the process of how to uncover if you're making things personal in your business when you don't achieve the results you expected. Kehla then gets into three personal examples of how she implemented this work to create breakthroughs in her business & personal life.
If you're ready to step into being empowered facing anything & everything in your business - check out the Masterclass Maven Tutorial Series Mastermind. We start April 8th-May 8th!

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24 min
March 24, 2024E #389: breaking generational patterns & opening hearts with Somatic Life & Relationship Coach Taylor Tosczak
In today’s episode, Kehla interviewed Taylor Tocszak, a Somatic Life & Relationship Coach to chat about her journey into the work that she does with her clients.
She specializes in body-based transformation and helping her clients breakthrough subconscious emotional and mental patterns in that are getting in the way of them having the life and relationship they so deeply desire.
She believes in creating a “this AND” life where you get to have it ALL, without sacrificing who you are.
Together the ladies dove into:
Taylors journey through multiple career paths, homes & her business to a life that she loves
How Taylor leveraged challenges like toxic relationships & her Dad going to prison to shift how she co-creates healthy relationships
What is Somatic work & why it matters to shift your reality
What are family constellations & why they’re life changing
What it means to surrender & have faith while leaning into the void
What are Generational patterns & how do we break them
How living life like you’re on mushrooms can help release the control we desire as humans
Follow Taylor on IG
Listen to Taylor's podcast
Work with Taylor

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57 min
March 18, 2024E #388: my 34th birthday revelations
Today is the day Kehla releases her yearly podcast episode reflecting on her birthday revelations on the last year of her life and business.
In today's conversation, she dives into:
Her chosen words of impact, responsibility & expansion for 2024
Why we need to give up how we think a business 'should' look
What it means to NOT take things personally
How Kehla focused on refining her process & stopped focused on being 'an energetic match for money'
What it takes to not only shift our identity but also have our environment to match it
Why being a late bloomer + fast scale in business are BOTH important
The story of how Kehla threw her Moldavite into the Bali jungle while high on mushrooms
Why Kehla thinks hard-goals are necessary & why in the past she didn't do them
What it means to 'overestimate what you can do in a year vs underestimating what you can do in decade'
Grab your spot in the 2hr intensive + 5 days of WhatsApp - BDAY34 i the code for checkout to sve $100 (Offer valid until March 22nd)
Birthday episodes from 2022 + 2023

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38 min
March 13, 2024 E #387: how I generated 15K cash through a 3 day masterclass series
In this episode, Kehla shares her recent successful launch through a masterclass series called Signature Brilliance.

She gives examples of how over the last four years she's had repeated launches that failed. She goes deep into the mindset that developed through these experiences that held her back from showing up live again.

Kehla dives into the specific mindset shifts she made & also the business strategy that she honed on in on that allowed her to have 200+ sign ups, 900+ replays, 15K cash and also 150 subscribers added to her email list.

WAITLIST FOR MASTERCLASS MAVEN MASTERMIND
The Masterclass Maven Itinerary

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34 min
March 10, 2024E #386: Conversations with Consciousness: A Journey with Shamanic Therapist Renee
In today's interview, Kehla invited Renee McKenna, MA to have a conversation about healing and consciousness.
She is a hypnotherapist, Shamanic healer, and author of the book and audio series Allies & Demons: Working With Spirit For Power And Healing. Spiritual Psi-Kology is her unique blend of Shamanism and Buddhist philosophy with Western psychology and body-based mindfulness. She has been leading workshops, groups, and individual mentorship since 2001.
What the ladies dove into:
How she got into the work she does as a Shamanic Therapist
How the internal & outer conversations we have with ourselves & others shape our reality
The privilege we have to have different views on beliefs & religion in Western society
How and why the body keeps score
Why it’s important to ask for help
The difference between dependence, independence & interdependence
What it means to be connected to a larger consciousness
Renee's Website
Renee's YouTube Channel
Allies & Demons: Working with Spirit for Power & Healing

Mentioned Resources:
Anatomy of the Spirit (Book)
German New Medicine

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47 min
March 03, 2024E #385: what matters when you're riding the highs & lows of entrepreneurship with Business Strategist and Mindset Expert Emily Fisher
Today's conversation is with Business Strategist and Mindset Expert Emily Fisher. She has a decade of business-building experience as an author, top-200 global podcast host, and founder of the brand, Aligned CEO. As a coach, she has supported hundreds of entrepreneurs across the globe - helping them overcome limiting patterns, align with their inner power and create breakthrough results in their business.

Together the ladies dove into:
The impact of Emily scaling quickly in her business & caused her to pull back for a year
What it looks like to balance the energetics with taking real action in business
What it means to DECIDE and then move forward powerfully
How to differentiate between self-sabotage and desire
How to view self-sabotage differently
The money breakthroughs Emily had from the Money seminar where she and Kehla met
What it means to create with money and not have it as an end goal
..and so much more!

THE GIVEAWAY DETAILS (open until March 6th)

Follow Emily on Instagram
Emily's Podcast
Current Special
Emily's Website

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53 min
February 25, 2024 E #384: how to embrace being a late bloomer in business
In today's conversation, Kehla talks about her experience of being a 'late bloomer' in her business and what it's taught her about emotional resilience as an entrepreneur.

She also dives into how her Pearl sequence has made a debut with her experience of prosperity and how you can contemplate your own Pearl sequence for clarity as well.

Kehla also discusses the major lows she's experienced in business and what it's been like looking back and reflecting on her journey. This episode is great for you if you're overly fixated on hitting major money milestones in business and want a refreshing perspective on why the work you do matters more than anything.

THE GIVEAWAY DETAILS (open until March 6th)

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26 min
February 22, 2024 E #383: the real reasons why people resist TF out of niching & specifying their ideal client
In this episode, Kehla dives into WHY people struggle so hard to get more specific in the work that they do and why it's so challenging to niche and choose an ideal client. She gives multiple examples of her journey and what happened when she claimed an ideal client and niche. This allowed her to create a signature program that she's now scaled to multiple five-figures and has allowed her to pay 15K+ in debt since November 2023.

THE GIVEAWAY DETAILS (open until March 6th)
Signature Program by Design

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46 min

About Built for the Edge

From the publisher's feed

Built for the Edge is a podcast about why businesses that look successful on the surface can still feel harder to run than they should — and what it actually takes to change that.