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Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.

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TikTok is the most efficient platform to grow an aligned audience in 2025. In this episode, we walk through five evidence backed reasons why TikTok outperforms other platforms for reach, discovery and warm lead generation. You will learn why followers matter less than relevance, how the discovery engine surfaces fresh creators, and how watch time and replays compound your visibility even if you are new.

We also break down TikTok’s shift to support multiple formats including photos, why topical relevance now outperforms rigid posting schedules, and how search behaviour inside the app brings ready to buy clients to your offers. If you have felt stuck creating content with low ROI, this is your permission slip to simplify, align your topics with what your ideal clients are actively searching for, and let the algorithm work in your favour.

Expect practical, values-led strategy you can implement this week, including ways to audit your topic pillars, craft search friendly hooks and measure warm demand without burning out. This is growth for women business owners who prioritise wellbeing, integrity and sustainable results.

Tune in to hear:

Five data informed reasons TikTok drives faster growth for values-led brands in 2025.

Why follower count is less important than topic relevance and watch time.

How to optimise for discovery, search and warm leads without posting every day.

Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠

In This Episode, You’ll Learn:

How TikTok’s discovery algorithm increases reach for new and established creators when content is relevant.

How to use watch time, replays and saves as north star metrics for aligned audience growth.

How to map topic clusters to in-app search so your content attracts ready to buy clients.

How to reframe consistency as consistent relevance so you can show up sustainably.

Themes & Time Stamps:

00:00 Introduction. 5 reasons TikTok grows your audience in 2025

01:06 Free quiz. Find your content block

02:00 Brand clarity. The key to content success

02:20 Last call. 1:1 coaching container

02:53 TikTok’s discovery algorithm explained

03:38 Real results. TikTok vs Instagram reach

04:19 TikTok is now a photo sharing platform

05:06 Watch time and replays. The algorithm advantage

05:55 TikTok rewards relevance over consistency

07:59 TikTok’s search power and warm leads

🔥 Join 100s of aligned women business owners and make Business for Aligned Women your weekly ritual. This is your space for empowering insights, mindset support, and practical business strategies designed for conscious, wellness-centred growth. Tune in every Tuesday at 7am Sydney time to reset, realign, and move forward with clarity. Subscribe, leave a review, and share this episode with a fellow business owner who’s building a values-led brand.

Let’s grow sustainable, soul-aligned businesses that support our wellbeing – together.

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The EVERYTHING-DONE-4-U Branding Package with Sigma Studio 

Repurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠.

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Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠.

Other Resources:

Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.

Where To Find Us:

Instagram:⁠ @sigma.wmn⁠

TikTok:⁠ @sigma.wmn⁠

Newsletter:⁠ Subscribe here⁠.

Threads:⁠ @sigma.wmn⁠.

Inner worth is the anchor that makes your business and relationships feel steady, honest and easeful. In this conversation with Feminine Embodiment Coach Della Murphy, we explore how self-worth shapes your client attraction, your boundaries and your capacity to receive. When you stop chasing and convincing, and start leading from inner alignment, you become naturally magnetic to the right clients and partners.

We unpack the difference between external validation and internal validation, why unshakeable standards protect your time and energy, and how self-trust and consistency allow you to grow without burning out. Della shares grounded practices for pausing, getting clear on your needs and communicating from a place of self-respect so your actions line up with your values in business and love.

If you are a values-led woman building an aligned business, this episode will help you release the pressure to perform and instead cultivate a deep sense of worth that informs your offers, your content and your relationships. Expect simple mindset shifts and practical steps you can use this week.

Tune in to hear:

How internal validation becomes a reliable compass for decision-making and sales.

How to set and hold boundaries that honour your energy and create trust with premium clients.

How to build self-trust and consistency so showing up online feels calm and sustainable.

How to enjoy the process in dating and business by pausing, noticing and choosing aligned action.

Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠

In This Episode, You’ll Learn:

How to ground a multi-passionate vision into a clear creative direction and cohesive product philosophy.

How systems create freedom in a product business, from supply chain to content, so you can stay consistent without burning out.

How to protect your brand integrity when scaling production and collaborating with overseas vendors.

How to shift your mindset around visibility so you can take up space online and build trust with your ideal clients.

Themes & Time Stamps:

[2:58] Sigma Studio Branding Package offer

[4:38] Prerequisite for coaching — Brand Magnetism 101

[8:09] Della’s background, approach and core values

[13:35] What is Feminine Embodiment Coaching

[16:24] The importance of self-worth and internal validation

[19:01] External validation vs internal validation

[21:04] Boundaries and unshakeable standards

[24:23] How self-treatment sets the standard

[27:03] The role of self-trust and consistency

[29:43] Pausing and self-awareness in decision-making

[26:34] Dating advice — mindset and beliefs

[28:45] Enjoying the process in dating and business

[33:31] Della’s experience with coaching and what sets the host apart

🔥 Join 100s of aligned women business owners and make Business for Aligned Women your weekly ritual. This is your space for empowering insights, mindset support, and practical business strategies designed for conscious, wellness-centred growth. Tune in every Tuesday at 7am Sydney time to reset, realign, and move forward with clarity. Subscribe, leave a review, and share this episode with a fellow business owner who’s building a values-led brand.

Let’s grow sustainable, soul-aligned businesses that support our wellbeing – together.

Free Offerings to Get You Started

Explore Dew & Dawn

Get my branding prices guide

Resources

Branding with Sigma Studio 

Repurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠.

Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠.

Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠.

Other Resources:

Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.

Where To Find Us:

Instagram:⁠ @sigma.wmn⁠

TikTok:⁠ @sigma.wmn⁠

Newsletter:⁠ Subscribe here⁠.

Threads:⁠ @sigma.wmn⁠.

Building a values-led jewellery brand asks for patience, clear creative direction and standards that protect your integrity. In this episode, Ruby Carland of Dew & Dawn shares how she has crafted a purpose-led, ritual-worthy product line while navigating multi-passionate energy and real-world timelines. We talk about designing for longevity, staying true to your values when trends tempt you to move faster, and why realistic timelines help you build a brand that lasts.

We explore the behind-the-scenes of working with international vendors and suppliers, including what to do when things go wrong and how to maintain quality control without burning out. If you have ever felt the fear of being seen trying, Ruby’s journey offers a grounded reframe so you can take up space online with consistency and ease. This conversation blends brand strategy, creative direction and energy-aware business foundations so you can grow a premium, integrity-led product brand on your own terms.

If you are a multi-passionate woman and a business owner who wants your brand to feel like art direction in motion, this episode will help you prioritise what matters, simplify your systems and build trust with your audience over time. It is practical, honest and aligned with sustainable growth.

Tune in to hear:

How to set realistic timelines for a brand that is values-led and built to last.

What to prioritise when working with international vendors and suppliers, plus how to respond when issues arise.

Ways to move through fear of being seen trying so you can show up consistently and sell with integrity.

Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠

In This Episode, You’ll Learn:

How to ground a multi-passionate vision into a clear creative direction and cohesive product philosophy.

How systems create freedom in a product business, from supply chain to content, so you can stay consistent without burning out.

How to protect your brand integrity when scaling production and collaborating with overseas vendors.

How to shift your mindset around visibility so you can take up space online and build trust with your ideal clients.

Themes & Time Stamps:

[2:48] Guest introduction: Ruby of Dew & Dawn and her values

[6:11] The role of systems and freedom in business

[12:47] Origins of Dew & Dawn inspired by India

[16:33] Naming the brand and its meaning

[18:52] Artisanal craft and product philosophy

[21:07] Jewellery as ritual and personal expression

[24:19] Coaching experience and building the business foundation

[27:19] Strategic business planning and consulting

[31:59] Overcoming social media resistance

[34:44] The power of consistency on social media

[39:05] Internalised judgements and taking up space

[40:48] Performance anxiety and seeking support

🔥 Join 100s of aligned women business owners and make Business for Aligned Women your weekly ritual. This is your space for empowering insights, mindset support, and practical business strategies designed for conscious, wellness-centred growth. Tune in every Tuesday at 7am Sydney time to reset, realign, and move forward with clarity. Subscribe, leave a review, and share this episode with a fellow business owner who’s building a values-led brand.

Let’s grow sustainable, soul-aligned businesses that support our wellbeing – together.

Free Offerings to Get You Started

Get my branding prices guide

Resources

GET YOUR BIZ AUDIT - 1:1 STRATEGIC BUSINESS ADVICE WITHOUT THE WAIT 

Interested in 1:1 Business Coaching? START HERE

Repurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠.

Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠.

Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠.

Other Resources:

Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.

Where To Find Us:

Instagram:⁠ @sigma.wmn⁠

TikTok:⁠ @sigma.wmn⁠

Newsletter:⁠ Subscribe here⁠.

Threads:⁠ @sigma.wmn⁠.

Building a values-led business is simpler and faster when you stop trying to figure everything out alone. In this episode, we unpack how one Naturopath reached six figures in year two and took three months off, not by hustling harder, but by setting aligned foundations with expert support. We look at the specific strategic pieces that create consistency, premium positioning and sustainable growth for women business owners who value wellbeing and want their business to support a beautiful life.

You will hear why the average Naturopath earns around 64K in the early years while my clients are crossing six figures in year two. We talk through the exact business foundations that move the needle, how clear messaging and simple systems reduce decision fatigue, and why aligned boundaries protect your energy so you can do your best work. This is a reminder to conserve your attention and invest it where it compounds.

If you are tired of wasting time, second-guessing your offers or spinning your wheels with content, this conversation will help you see the path to sustainable, premium growth that honours your nervous system and your values.

Tune in to hear:

Why the average Naturopath earns 64K early on while my clients are hitting six figures in year two and what makes the difference.

The results of setting up your business foundations with an expert so you attract premium clients without burning out.

A clear reminder to stop spending your energy guessing and start getting support that shortens your timeline and amplifies your results.

Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠

In This Episode, You’ll Learn:

How to structure your business foundations so revenue grows while your workload stays humane.

How clarity in offers, messaging and delivery creates premium positioning and easier sales.

How to protect your energy with strong standards and boundaries so you can serve better and scale sustainably.

How expert guidance collapses time and helps you avoid costly trial and error.

Themes & Time Stamps:

[0:45] Introduction & Client Testimonial

[2:06] Coaching Fully Booked & Audit Offer

[4:34] Client Case Studies: Brianna and Bianca

[5:30] Brianna’s Success: Nearly Six Figures in Year Two

[6:11] Taking Three Months Off & Systems Setup

[6:52] Brianna’s Full-Time Transition & Next Steps

[9:23] From $40 Workshops to European Lifestyle

[10:01] Following the Process & Fast-Tracking Success

[10:42] The Value of Strong Foundations & Focus

[11:45] Brand Authority & Standing Out

[12:19] Challenges for Naturopaths & Therapists

[12:40] The Importance of Proper Setup

[13:06] Final Encouragement to Take Action

🔥 Join 100s of aligned women business owners and make Business for Aligned Women your weekly ritual. This is your space for empowering insights, mindset support, and practical business strategies designed for conscious, wellness-centred growth. Tune in every Tuesday at 7am Sydney time to reset, realign, and move forward with clarity. Subscribe, leave a review, and share this episode with a fellow business owner who’s building a values-led brand.

Let’s grow sustainable, soul-aligned businesses that support our wellbeing – together.

Free Offerings to Get You Started

Work with Jo

Get the free 75 prompt Companion Journalling Guide with my book Radical Self-Honouring

Resources

GET MY BOOK - RADICAL SELF-HONOURING

Repurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠.

Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠.

Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠.

Other Resources:

Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.

Where To Find Us:

Instagram:⁠ @sigma.wmn⁠

TikTok:⁠ @sigma.wmn⁠

Newsletter:⁠ Subscribe here⁠.

Threads:⁠ @sigma.wmn⁠.

In this episode, I sit down with Joanna Lippold from Good Cheer Leadership to explore what true presence means in business and leadership—and why it matters more than polished marketing or polished strategy. We talk about why your inner child might be running the show (without your permission), what being self-resourced really means for sustainable success, and how presence is the most magnetic asset you can build.

This is a powerful conversation for any woman business owner who’s navigating visibility, emotional maturity, or leadership embodiment—and who’s craving a grounded way to step into her next level.

Tune in to hear:

Why presence and energetic hygiene are more powerful than flashy content.

What being self-resourced actually means—and how to cultivate it in real life.

Why nourishing your inner child is essential for building sustainable success.

Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠

In This Episode, You’ll Learn:

How to embody leadership energy that sets you apart in your career and business.

The role of inner child healing in emotional regulation and visibility.

The difference between performative strategy and magnetic embodiment.

Real examples of how to develop presence, professionalism, and confidence.

Themes & Time Stamps:

00:00 Introduction to the Episode

01:59 The Concept of Inner Child in Business

04:21 Feedback on Radical Self-Honouring

07:07 Jo’s Introduction and Values

07:16 The Importance of Health and Expression

09:38 Creative Expression and Its Impact

14:46 Balancing Work and Life

20:24 Presence and Energetic Hygiene

24:49 Jo’s Journey and Good Cheer Leadership

31:39 Embracing Sovereign Queen Energy

33:29 Building Character Brick by Brick

34:06 Understanding the Concept of Being Resourced

40:27 Main Character Energy Masterclass

44:53 The Importance of Professionalism in Leadership

47:08 Addressing Emotional Maturity in Business

56:58 Integrating Inner Child Work

58:46 Conclusion and Where to Find More

🔥 Join 100s of aligned women business owners and make Business for Aligned Women your weekly ritual. This is your space for empowering insights, mindset support, and practical business strategies designed for conscious, wellness-centred growth. Tune in every Tuesday at 7am Sydney time to reset, realign, and move forward with clarity. Subscribe, leave a review, and share this episode with a fellow business owner who’s building a values-led brand.

Let’s grow sustainable, soul-aligned businesses that support our wellbeing – together.

Free Offerings to Get You Started

Get my branding services guide

Join the Free Aligned WMN Bookclub

Resources

Branding with Sigma Studio

Required training pre-1:1 coaching: BRAND MAGNETISM 101

Get our next bookclub read

Clarify your long term biz vision – Yearly Planner

Repurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠.

Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠.

Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠.

Other Resources:

Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.

Where To Find Us:

Instagram:⁠ @sigma.wmn⁠

TikTok:⁠ @sigma.wmn⁠

Newsletter:⁠ Subscribe here⁠.

Threads:⁠ @sigma.wmn⁠.

What if you didn’t need to lower your prices to make more sales? This episode offers a powerful reframe for women business owners who are tempted to shrink their pricing in the face of quiet seasons, price objections or slow launches. Clara explains why pricing is a reflection of positioning – and why your brand may be the missing link between where you are now and the high-income clients you want to attract.

If you’ve ever felt like you had to explain your pricing, justify your offers, or battle resistance from potential buyers, this episode is your permission slip to raise your rates – once your brand is doing the heavy lifting. Clara shares tangible shifts you can make to elevate how your business is perceived, stand out online, and finally stop undercharging.

Tune in to hear:

How elevated branding supports premium pricing and reduces objections

Why your current brand perception might be costing you sales

What aligned, luxury-leaning brand presence actually looks and feels like

Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠

In This Episode, You’ll Learn:

Why discounting isn’t the answer when sales are slow

How to raise your prices without resistance – through brand perception

The mindset shift you need to hold higher income and higher rates

How Clara’s clients are using branding to triple their prices and still sell out

Themes & Time Stamps:

00:00 Introduction and Winter in Australia

01:44 Client Testimonial: Monica's Branding Experience

02:44 Branding Packages and Booking Information

04:37 Aligned Women Book Club Update

06:25 The Importance of Brand Perception

12:26 Elevating Your Brand to Avoid Price Conversations

13:51 Conclusion and Final Thoughts

🔥 Join 100s of aligned women business owners and make Business for Aligned Women your weekly ritual. This is your space for empowering insights, mindset support, and practical business strategies designed for conscious, wellness-centred growth. Tune in every Tuesday at 7am Sydney time to reset, realign, and move forward with clarity. Subscribe, leave a review, and share this episode with a fellow business owner who’s building a values-led brand.

Let’s grow sustainable, soul-aligned businesses that support our wellbeing – together.

Offerings to Get You Started

Work with Sarah 

Get my branding services guide

BLUE LIGHT BLOCKING: Discount Code: SIGMAWMN for 15% off

Resources

Branding with Sigma Studio

Required training pre-1:1 coaching: BRAND MAGNETISM 101

Repurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠.

Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠.

Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠.

Other Resources:

Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.

Where To Find Us:

Instagram:⁠ @sigma.wmn⁠

TikTok:⁠ @sigma.wmn⁠

Newsletter:⁠ Subscribe here⁠.

Threads:⁠ @sigma.wmn⁠.

This episode is for every woman business owner navigating the delicate dance of business growth, motherhood, and wellbeing. Clara sits down with Sarah Hodgkinson of Middle Path Medicine to unpack what it really looks like to honour your energy, build with structure, and stay committed to your values of spaciousness and freedom.

Whether you're in the thick of building your dream business or trying to figure out how to stop sacrificing your health and presence in the process, Sarah shares practical insights on how to stay regulated, empowered, and truly aligned. This is a grounded and honest conversation on what's required behind the scenes to grow sustainably—without abandoning your wellbeing.

Tune in to hear:

How to hold both your dreams and your nervous system in business

Why structure, systems, and values alignment are the foundation of sustainable wellbeing

How to support your energy as a creative, sensitive business owner

Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠

In This Episode, You’ll Learn:

What it actually takes to balance growing a business while raising a family

Why working with someone who sees what you don’t can fast-track alignment and expansion

How to create a business that protects your energy and honours your purpose

The mindset and systems that supported Sarah’s clarity and confidence in motherhood and business

Themes & Time Stamps:

00:00 Introduction and Episode Overview

01:52 Client Testimonial and Business Announcement

05:47 Conversation with Sarah Begins

06:07 Sarah's Values and Daily Practices

08:18 The Importance of Structure in Business

13:16 Middle Path Medicine and Japanese Medicine

16:59 Challenges for Sensitive Clients

27:38 Creative People and Wellbeing

31:33 Mushroom Tinctures and Their Benefits

36:20 Sarah’s Business Coaching Experience

43:09 Conclusion and Final Thoughts

🔥 Join 100s of aligned women business owners and make Business for Aligned Women your weekly ritual. This is your space for empowering insights, mindset support, and practical business strategies designed for conscious, wellness-centred growth. Tune in every Tuesday at 7am Sydney time to reset, realign, and move forward with clarity. Subscribe, leave a review, and share this episode with a fellow business owner who’s building a values-led brand.

Let’s grow sustainable, soul-aligned businesses that support our wellbeing – together.

Free Offerings to Get You Started:

Get My Branding Services Guide
Subscribe to Substack
Blue Light Blocking Glasses – Use discount code SIGMAWMN for 15% off

Resources:
Get Your Biz Audit
Support My Book
Monthly Mood Notion Board
Branding with Sigma Studio

Other Resources:

Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the question form.

Where To Find Us:

Instagram: @sigma.wmn

TikTok: @sigma.wmn

Newsletter: Subscribe here.

Threads: @sigma.wmn.

In this episode, I share part two of the personal energetic reset that transformed my business and allowed me to create consistent $80K months while staying deeply aligned with my values. This is an honest look into the practices, boundaries, and mindset shifts that supported my sustainable growth as a business owner committed to wellbeing. You’ll hear why your energetic hygiene matters as much as your marketing strategy, and how grounded routines and intentional boundaries clear the path for abundance.

We explore the rituals I use to maintain an energetic baseline that feels clear and empowered, the role of boundaries in scaling your income, and why it’s crucial to pair aligned action with a commitment to self-regulation. Whether you’re navigating your own expansion or feeling stuck in cycles of burnout, this episode is here to offer grounded insights and practical ideas you can integrate into your business today.

Tune in to hear:

Why energetic boundaries are non-negotiable for financial and personal growth.

The routines and practices I rely on to stay regulated and clear while growing my business.

How small, daily energetic shifts can radically change your results.

A reminder that alignment doesn’t come from hustling harder – it comes from honouring yourself first.

Find the Complete Show Notes Here -> https://sigmawmn.com/podcast

In This Episode, You’ll Learn:

How I built daily practices to protect my energy and increase income.

The mindset shifts that allowed me to stop leaking energy in my business.

Ways to establish sustainable systems and boundaries that support your vision.

Why combining energetics and strategy is the most powerful approach for growth.

Themes & Time Stamps:

00:00 Introduction and Business Audits

02:16 Energetic Practices for Business and Life

03:46 The Impact of Energetic Boundaries

08:16 Physical and Mental Health Routines

11:32 Sleep Optimisation Techniques

14:09 Daily Energetic Practices

15:58 Business Automation and Boundaries

23:31 Final Thoughts and EFT Tapping Practice

🔥 Join 100s of aligned women business owners and make Business for Aligned Women your weekly ritual. This is your space for empowering insights, mindset support, and practical business strategies designed for conscious, wellness-centred growth. Tune in every Tuesday at 7am Sydney time to reset, realign, and move forward with clarity. Subscribe, leave a review, and share this episode with a fellow business owner who’s building a values-led brand.

Let’s grow sustainable, soul-aligned businesses that support our wellbeing – together.

Free Offerings to Get You Started

FREE 20 Minute Alignment Call
Subscribe to Substack
Blue Light Blocking Glasses (Bon Charge) – Use code SIGMAWMN for 15% off

Resources

Get Your Biz Audit
Support My Book
Monthly Mood Notion Board
Sustainable Success System for Energy-Aware Business Owners

Repurpose Ai: Streamline your content creation and repurpose effortlessly with Repurpose Ai.

Later Content Scheduling: Simplify your social media strategy with Later.

Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using this link.

Other Resources:

Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the question form.

Where To Find Us:

Instagram: @sigma.wmn

TikTok: @sigma.wmn

Newsletter: Subscribe here.

Threads: @sigma.wmn.

This episode shares an intimate behind-the-scenes look at how prioritising energetic alignment has transformed my business and my life. I walk you through exactly what shifted internally to allow $80K months to become my new normal and why focusing solely on strategy and action will only take you so far.

You’ll hear how boundary tests showed up as soon as I committed to this work, and how staying regulated and grounded through them opened up even bigger manifestations. From calling in new aligned clients to creating more space for rest and creativity, this episode is an honest invitation to consider the role your energy is playing in your success.

If you’ve ever felt like you’re doing all the “right” things but still not seeing the traction you desire, these reflections and practices can support you to clear what’s been blocking your growth and expand into your next level with more ease.

Tune in to hear:

How committing to energetic hygiene work shifted my income and sense of self-trust.

The ways I stayed anchored when my boundaries and self-worth were tested during this expansion.

Why your nervous system and energy field need to be prioritised alongside strategy if you want sustainable growth.

Find the Complete Show Notes Here → https://sigmawmn.com/podcast

In This Episode, You’ll Learn:

How to identify where your energy is leaking and keeping you stuck.

Why ignoring your nervous system will stall your income and impact.

The mindset shifts and rituals that supported me to call in my highest months yet.

Practical examples of how energetic alignment can look day-to-day as a business owner.

Themes & Time Stamps:

[00:00] Introduction to Energetic Cleanse and Reset

[01:24] Promoting the Book: Radical Self-Honouring

[02:10] Branding Services Overview

[03:51] Starting the Energetic Work

[03:56] Boundary Tests and Manifestation

[07:22] Deep Alignment Full Business Audit

[09:06] Personal Challenges and Realisations

[13:29] Manifestation Success Stories

[16:58] Conclusion and Upcoming Episode Teaser

🔥 Join 100s of aligned women business owners and make Business for Aligned Women your weekly ritual. This is your space for empowering insights, mindset support, and practical business strategies designed for conscious, wellness-centred growth. Tune in every Tuesday at 7am Sydney time to reset, realign, and move forward with clarity. Subscribe, leave a review, and share this episode with a fellow business owner who’s building a values-led brand.

Let’s grow sustainable, soul-aligned businesses that support our wellbeing – together.

Free Offerings to Get You Started

Get my branding services guide

Subscribe to Substack

Blue Light Blocking (15% off with code SIGMAWMN)

Resources

Get Your Biz Audit

Support My Book

Branding with Sigma Studio

Repurpose Ai: Streamline your content creation and repurpose effortlessly with Repurpose Ai.

Later Content Scheduling: Simplify your social media strategy with Later.

Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using this link.

Other Resources:

Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the question form.

Where To Find Us:

Instagram: @sigma.wmn

TikTok: @sigma.wmn

Newsletter: Subscribe here.

Threads: @sigma.wmn.

In this episode, I’m sharing a grounded, no-nonsense perspective on the “soft life” narrative you often see online—and why it’s incomplete without a strong foundation of commitment, self-responsibility, and resilience. Many business owners are being sold the idea that alignment and ease simply appear without effort, but in reality, creating sustainable wellbeing and financial success requires intention and work behind the scenes.

We’ll explore the misconceptions perpetuated by feminine spiritual creators that leave many women feeling stuck, broke, or questioning their worth. You’ll hear my take on why ignoring practical structures and energetics keeps you in cycles of frustration—and how to create the clarity and alignment you’re seeking without bypassing the necessary action.

Tune in for a refreshing reality check about what it really looks like to build a life and business that feels soft, expansive, and fully yours.

Tune in to hear:

Why the myth of effortless success is disempowering women in business

What to focus on instead of surface-level rituals and performance

How to cultivate the discipline and clarity that make ease possible

Find the Complete Show Notes Here -> https://sigmawmn.com/podcast

In This Episode, You’ll Learn:

How to spot the signs of cognitive dissonance and why it stalls your growth

The importance of clear energetic boundaries and personal responsibility

The real work required to create the financial freedom you desire

Practical steps to move from bypassing into empowered, sustainable action

Themes & Timestamps

[00:00] Introduction and Purpose[01:15] The Myth of the Soft Life[02:21] Personal Branding Success Stories[04:07] Substack and Personal Insights[05:19] Addressing Cognitive Dissonance[06:17] The Reality of Successful Women[08:13] Deep Alignment Business Audit[09:58] The Truth About Feminine Energy[12:23] Conclusion: Hard Work and Alignment

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Let’s grow sustainable, soul-aligned businesses that support our wellbeing – together.