Called to Both - Balancing Motherhood and Business for Photographers

I'm a huge proponent of setting aside time for planning and goal setting, so today I'm exploring how to go about setting goals in your business and resources I recommend to getting the most out of your planning session! Plus, I'm even sharing how you should wrap up any session of planning and goal setting for your business to ensure you follow through with it!

Today's episode is brought to you by Honeybook! HoneyBook is the client management software that I've been using for years to send contracts, get paid, and keep track of all of my client inquiries and projects. Inside of HoneyBook, I can see at a glance exactly where my projects are in a timeline! I love that I can use this for sending questionnaires, setting up recurring invoices, and book calls through their built in scheduler tool and so much more! You can try Honeybook for 50% off today with the link below!

TRY HONEYBOOK >>

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

1. Learn how to set goals in your business.
2. Explore tips for winning with your business goals.
3. Find tools & resources for setting goals.
4. Plan on how to wrap up your goal setting and planning days to ensure success

Find it quickly:

2:12 - Simple Tips for Winning with Goals

9:45 - SMARTER Goals with Michael Hyatt

10:40 - Putting Your Goals on a Calendar

12:45 - Wrap Up Activities

Mentioned in This Episode:

Episode 41

Michael Hyatt's Goal Setting Blog

Michael Hyatt's Goal Setting Download Sheet

Michael Hyatt's Book: Your Best Year Ever

Ashley Profit's Printable Calendar

VIDEO: How to Use Notion

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

As I approach my 10th year in business, I am humbled and honored by my journey, yet reminded of just how important goal setting & planning is for your business. In today's episode, I want to share my own goals setting and planning process with you!

Today's episode is brought to you by Honeybook! HoneyBook is the client management software that I've been using for years to send contracts, get paid, and keep track of all of my client inquiries and projects. Inside of HoneyBook, I can see at a glance exactly where my projects are in a timeline! I love that I can use this for sending questionnaires, setting up recurring invoices, and book calls through their built in scheduler tool and so much more! You can try Honeybook for 50% off today with the link below!

TRY HONEYBOOK >>

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

1. Plan your best business year yet.
2. Know what data points you need for planning.
3. Map out your next CEO planning day!

Find it quickly:

2:42 - Planning Your Best Business Year Yet

3:45 - Set Aside Dedicated Time to Review & Plan for Your Business 

5:52 - Gather all of the Materials and Data that You Will Need

8:46 - Set Your Planning Agenda

11:41 - Conducting a Planning Day in Your Business

Mentioned in This Episode:

CEO Day on Youtube

Notion

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

Are you looking for advice on how to scale your business into part-time hours without losing revenue? In today's episode, Rachel Traxler joins us to share how she's built a business that she runs on limited hours each week with the support of her team! She shares the mindset shift she had to make around time management, what team members she currently works with, and how her business is centered around her faith!

Today's episode is brought to you by Kajabi! I use Kajabi to house my freebies, my email list, my coaching pages, and client replay calls. Kajabi also offers podcast hosting, communities, and memberships. This all-in-one tools helps streamline my admin and marketing efforts! You can try Kajabi for free today with the link below!

TRY KAJABI >>

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

1. Learn the mindset shift to working less and making more.
2. Understand the value of team members and their roles.
3. Discover the difference between income producing activities vs. lead generating activities.

Find it quickly:

4:25 - The Overlap of Motherhood & Business

7:26 - Scaling Your Business in Part-Time Hours

12:40 - Building a Team to Scale Your Business

16:54 - Income Producing vs Lead Generating Activities

21:18 - Your Next Step to Scaling Back on Hours without Losing Revenue

27:14 - Faith in Business

33:20 - Rapid Fire Interview Questions

Connect with Rachel:

@racheltraxler

racheltraxler.com

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

You have the power to build your own brand authority, especially after you understand, prioritize, and create social proof for your business. Social proof enables you to build influence and brand power. In today's episode, I'm sharing what social proof offers and ways that you can build it in your business.

Today's episode is brought to you by Kajabi! I use Kajabi to house my freebies, my email list, my coaching pages, and client replay calls. Kajabi also offers podcast hosting, communities, and memberships. This all-in-one tools helps streamline my admin and marketing efforts! You can try Kajabi for free today with the link below!

TRY KAJABI >>

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

1. Understand what social proof is.
2. Implement three types of social proof into your business.
3. Create social proof for your business.

Find it quickly:

2:11 - What is social proof?

4:31 - Examples of Social Proof

6:19 - How to Build Social Proof

6:35 - Review & Testimonials 

9:55 - Press & Endorsements

13:10 - Speaking

Everything that we chatted about in today's episode is actually included in my free guide, The Brand Authority Blueprint. You'll see everything we discuss in this series on becoming an in-demand brand and decide what you want to be know and remembered for.

DOWNLOAD NOW >>

Mentioned in This Episode:

Influence by Robert Cialdini

Adorama

HARO

The Brand Authority Blueprint

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

What is your visual brand telling your potential clients without you even realizing? There are a few important elements to consider in your brand visuals that can help elevate your brand to look more professional, trustworthy, and valuable. In today's episode, we're exploring those elements, a few red flags for keep you from looking like an amateur, and a quick exercise to ensure you have a consistent visual brand.

Today's episode is brought to you by Kajabi! I use Kajabi to house my freebies, my email list, my coaching pages, and client replay calls. Kajabi also offers podcast hosting, communities, and memberships. This all-in-one tools helps streamline my admin and marketing efforts! You can try Kajabi for free today with the link below!

TRY KAJABI >>

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

1. Understand the value of visual design.
2. Explore four ways to elevate your brand.
3. Review common pitfalls of amateurs in visual design.

Find it quickly:

2:00 - Control Your Visual Brand

6:22 - 4 Ways to Elevate Your Visual Brand

10:33 - Pitfalls of Amateurs in Visual Design

Everything that we chatted about in today's episode is actually included in my free guide, The Brand Authority Blueprint. You'll see everything we discuss in this series on becoming an in-demand brand and decide what you want to be know and remembered for.

DOWNLOAD NOW >>

Mentioned in This Episode:

HEX color Finder

Brand Brilliance

The Brand Authority Blueprint

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

Do your potential clients see you as the valued and professional brand that you are? In the second episode of our Brand Authority Series, we're exploring the essential elements of building a credible and in-demand brand. Listen in as I share how you can determine what you want to be known for and build messaging that resonates with your potential clients!

Today's episode is brought to you by Kajabi! I use Kajabi to house my freebies, my email list, my coaching pages, and client replay calls. Kajabi also offers podcast hosting, communities, and memberships. This all-in-one tools helps streamline my admin and marketing efforts! You can try Kajabi for free today with the link below!

TRY KAJABI >>

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

1. Determine what you want to be known for.
2. Build your brand messaging.
3. Learn how to communicate the benefits of your brand.
4. Grab a guide to brand authority.

Find it quickly:

2:45 - What do you want to be known for?

3:42 - What do you do and how is it benefiting the customer

8:15 - Build your brand messaging prompt

9:36 - Highlight your uniqueness

12:19 - Review client reviews and testimonials

 - The Brand Authority Blueprint

Mentioned in This Episode:

Building a Storybrand

The Brand Authority Blueprint

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

What would it look like if you could be seen as the go-to expert in your field? Brand authority and credibility helps you become seen as that go-to expert, but does take a bit of work. The payoff includes more and better clients, higher rates, and peace of mind in your marketing efforts. In today's episode, I'm sharing how you can position yourself as a brand of authority and credibility.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

1. Explore building a visibility plan.
2. Understand brand authority.
3. Take three steps to building brand authority.

Find it quickly:

2:17 - Two Key Factors of an In-Demand Brand

4:08 - Three Ways to Build Your Brand Authority Online

4:38 - #1: Decide what you want your brand to be remembered and known for.

5:55 - #2: Build brand authority through your brand visuals.

7:30 - #3: Build social proof for your brand authority.

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

It's so fun to collaborate with other brands and businesses, but what goes into that? Community leader, Danielle Wiebe of Business Babes Collective joins us to talk about making big business decisions, exploring collaborations and connections, and how to handle rejections from your pitches!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

1. Explore making big business decisions.
2. Understand how to craft pitches and handle rejection.
3. Learn three tips for strategic collaborations.

Find it quickly:

2:13 - Get to Know Danielle

6:20 - Impact of COVID

9:29 - Making Business Decisions

14:29 - Connect & Collaborate

22:23 - Handling Rejection

29:38 - 3 Tips for Strategic Collaboration

32:08 - Rapid Fire Questions

Connect with Danielle:

businessbabescollective.com

Business Babes Collective Podcast

Free Workshop

Instagram @danilivinglife

Instagram: @businessbabesco

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

Are you hoping for more clients in your business? Whether you're new to your business or you've been in the gam for a while, you know that unless you have customers, you can't have a successful business. So what's the answer to getting in front of those potential customers? A visibility plan.

Our visibility marketing activities are often the first to get dropped in our business when we get busy, which slows down our inquiries and leads to less new clients. In today's episode, I am highlighting the timeline of your marketing efforts and how you can create a visibility marketing plan in your business.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

1. Learn about Visibility Marketing
2. Explore Visibility Marketing Activities
3. Set Aside Time for Your Visibility Plan

Find it quickly:

3:13 - What is Visibility Marketing?

6:06 - Visibility Marketing Activities for Your Business

7:21 - Repurpose and Share Older Content that Performed Really Well in the Past

9:23 - Pitch Yourself to Collaborate with Another Business Owner

10:52 - Show Up in Facebook Groups 

11:21 - Optimize for SEO

12:37 - Keep Evergreen & Video-Based Content Top of Mind

14:06 - Schedule Your Visibility Activities

Links + Resources mentioned in this episode:

• Episode 33

• Episode 21

• Brands that Book with Davey Jones

• Episode 3

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

We're told by all of the marketing gurus that content marketing is the most valuable way to get more visibility on your brand. As a content creator, I can say that content marketing works, but today I want to share what those experts aren't telling you about content marketing—to help you get beyond the hard days where you want to quit.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

1. Explore the benefits of content marketing.
2. Understand how content mediums can impact your success.
3. Compare evergreen content to other content.
4. Highlight the value behind marketing your content and services.

Find it quickly:

2:06 - What is Content Marketing?

3:39 - What to Determine Before You Implement Content Marketing Into Your Strategy

3:55 - Content Medium

5:46 - Consistency

6:36 - Email List

7:32 - Evergreen Content

9:22 - Marketing

9:42 - Your Excitement

Links + Resources mentioned in this episode:

• Apply for Joy's Coaching Intensive

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!