Called to Both - Balancing Motherhood and Business for Photographers

By Joy Michelle, Coach for PhotographersBusiness Entrepreneurship Education Self-Improvement How To

Called to Both - Balancing Motherhood and Business for Photographers episodes

April 07, 2025Become the Expert Everyone Recommends By Building Your Brand Authority
What would it take to become the go-to expert in your field? In today’s episode, I’m sharing how you can develop a visibility plan and build brand authority.
[This episode is a re-run. It originally aired on October 31st, 2022.]
In This Episode You'll:
Explore building a visibility plan.
Understand brand authority.
Take three steps to building brand authority.

Find it quickly:
3:36 - Two Key Factors of an In-Demand Brand
5:27 - Three Ways to Build Your Brand Authority Online
5:57 - #1: Decide what you want your brand to be remembered and known for.
7:14 - #2: Build brand authority through your brand visuals.
8:49 - #3: Build social proof for your brand authority.

Mentioned in this Episode:
Episode 36: How to Become Seen as the Go-To Expert At What You Do | Brand Authority Series: joymichelle.co/go-to-expert
Episode 34: Creating a Visibility Plan For Your Business Marketing: joymichelle.co/visibility-plan

More ways to connect:
Joy Michelle Website: joymichelle.co
Joy Michelle Instagram: instagram.com/joyymichelle
Work with Joy as your coach: joymichelle.co/ways-to-work-together
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
Join Now >>
CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
11 min
March 31, 20253 Ways To Scale Your Business Without Increasing Your Work Hours
Ready to unlock unlimited business growth? In today’s episode, I’m sharing the three primary characteristics of successful businesses, which allow business owners real balance in their lives.

[This episode is a re-run. It originally aired on September 25th, 2023.]
In This Episode You'll:
Explore the three things successful business owners do to unlock growth.
Understand how successful business owners navigate their time and resources.
Learn the type of content you should focus on for growth

Find it quickly:
2:57 - Build Automations in Your Business
8:29 - Buy Back Your Time
12:42 - Create Evergreen, Long-form Content

Mentioned in this Episode:
Honeybook: joymichelle.co/honeybook
Zapier: zapier.com
Notion: joymichelle.co/notion
ChatGPT: chat.openai.com
Fiverr: fiverr.com
Canva: partner.canva.com
Buy Back Your Time: amzn.to/3rhKENU
Episode 82: Unlocking Business Growth: 3 Things Successful People Do
Episode 47: Ready to Hire a VA in Your Business? Here’s Where to Start!
Episode 3: How a Youtube Channel Could Fit into Your Business
Episode 11: 3 Tips for Creating Video in Your Business as a Busy Entrepreneur
Episode 21: Get More Visibility On Your Content With This 1 Shift
Episode 51: Ways to Create More Time and Space in Your Days

More ways to connect:
Joy Michelle Website: joymichelle.co
Joy Michelle Instagram: instagram.com/joyymichelle
Work with Joy as your coach: joymichelle.co/ways-to-work-together
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
Join Now >>
CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
18 min
March 24, 2025137: Introducing… Affiliate Boss: A Step-by-Step Course for Affiliate Income
I’m beyond excited to finally share the details of my new course: Affiliate Boss—the ultimate course for service providers and personal brands looking to generate affiliate income.
This launch has been two years in the making, and I know many of you have been eagerly waiting for it's release. The doors are officially open, so let’s dive into what you can expect inside the program.
If you join by March 31st 2025, you’ll get the biggest discount I’ll ever offer on this course. Doors close on April 1st, and since my third baby is due in April, I can’t guarantee when this program will be available again.
Ready? ➡️ Click here to: Enroll Now 🎉
In This Episode You'll:
Get the inside scoop on my brand new Affiliate Boss course
Learn the special reason why you need to sign up today

Find it quickly:
4:18 - Why I created an affiliate marketing course specifically
6:31 - Why it is the right time in my business for this course
7:48 - Why you need to sign up for Affiliate Boss now

Links:
Sign up for Affiliate Boss: joymichelle.co/affiliate-boss

Read the full show notes from today’s episode HERE.

More ways to connect:
Joy Michelle Website: joymichelle.co
Joy Michelle Instagram: instagram.com/joyymichelle
Joy Michelle Facebook: facebook.com/joymichellephotography
Joy Michelle Coaching: joymichelle.co/coaching

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
Join Now >>
CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
11 min
March 17, 2025136: Planning For My Third Maternity Leave as a Self-Employed Business Owner: What I’m Doing This Time Around
Are you planning an upcoming maternity leave as a self-employed business owner? In today’s episode, I’m sharing my plans for my third maternity leave: what I’ve learned from the past, what I’m doing differently this time, and what you can do to prepare your own business for your leave.
Listen in as I walk through the steps you need to take and the decisions you need to make to be able to walk away from your business for an extended time. Whether you’re planning a maternity leave right now or simply planning ahead, this episode is for you.
Today's episode is brought to you by Mama Meals. As a busy business owner and a soon to be mom of three, preparing for my maternity leave has been no small task between the managing the day to day at home and at work. The last thing that I want to think about is what's for dinner, much less when I've given birth—that is why I am stocking up on Mama Meals, organic nourishing meals designed for postpartum recovery specifically. Mama Meals are based off of traditional healing practices, feature only the highest quality ingredients and get delivered straight to your front door. Give Mama Meals a try today and get a discount on your first box when you use the code JOY.
TRY NOW>>

In This Episode You'll:
Learn from my past two maternity leave experiences
Take a look into how I’m planning for my upcoming maternity leave
Get my advice for planning a leave of your own

Find it quickly:
3:25 - My previous two maternity leaves
5:10 - What to think about when planning your maternity leave
6:48 - How I’m planning for my third maternity leave

Links:
74: Growing Beyond Services: Building Diverse Revenue Streams
Mama Meals - Use code JOY for a discount!

Read the full show notes from today’s episode HERE.

More ways to connect:
Joy Michelle Website: joymichelle.co
Joy Michelle Instagram: instagram.com/joyymichelle
Joy Michelle Facebook: facebook.com/joymichellephotography
Joy Michelle Coaching: joymichelle.co/coaching
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
Join Now >>
CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
26 min
March 10, 2025135: 3 Advanced Affiliate Marketing Tips That Will Make You More Income
If you’ve been dabbling in affiliate marketing and you’re ready to make more money with it, this episode is for you. I’m sharing my top three advanced tips and strategies to help you get to the next level with affiliate marketing.
As you know, I’m in the process of creating my course on affiliate marketing right now, so all of these things are fresh on my mind as I write the modules, record, and distill everything I know about affiliate marketing and how I have made hundreds of thousands on affiliate marketing (while also being a service provider and having other offers) into a course.

In This Episode You'll:
Learn three advanced strategies for affiliate marketing
Use these strategies to save time in your business

Find it quickly:
2:46 - Use a link shortener
5:43 - Use your email welcome sequence to highlight your links
7:34 - Never link away from your website unless it’s an affiliate

Links:
Affiliate Course Waitlist: joymichelle.co/affiliate-course

Read the full show notes from today’s episode HERE.

More ways to connect:
Joy Michelle Website: joymichelle.co
Joy Michelle Instagram: instagram.com/joyymichelle
Joy Michelle Facebook: facebook.com/joymichellephotography
Joy Michelle Coaching: joymichelle.co/coaching
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
Join Now >>
CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
12 min
March 03, 2025134: Why You Aren’t Making Much Affiliate Income and How to Fix It
Is your affiliate marketing bringing in less income than you’d hope? In today’s episode, we're diving into some of the common pitfalls or mistakes creatives make with affiliate marketing. I’ll also share some simple fixes so you can get your affiliate marketing business back on track.

In This Episode You'll:
Learn the five most common mistakes that I see with affiliate marketing
Learn simple fixes to getting back on track with your affiliate marketing

Find it quickly:
1:56 - You’re not aware of the possibilities
3:37 - Posting your affiliate link only one time
4:54 - Thinking that you have to be an influencer
6:48 - Picking the wrong programs
9:24 - Lack of organization around affiliate opportunities

Links:
Affiliate Course Waitlist: joymichelle.co/affiliate-course
The Affiliate Marketing Jumpstart Guide: joymichellephotography.com/affiliate-marketing
Ep 133: Affiliate Marketing for Photographers: Where to Start and What to Promote

Read the full show notes from today’s episode HERE.

More ways to connect:
Joy Michelle Website: joymichelle.co
Joy Michelle Instagram: instagram.com/joyymichelle
Joy Michelle Facebook: facebook.com/joymichellephotography
Joy Michelle Coaching: joymichelle.co/coaching
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
Join Now >>
CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
15 min
February 24, 2025133: Affiliate Marketing for Photographers: Where to Start and What to Promote
If you’re a photographer who isn’t taking advantage of affiliate marketing, you’re leaving money on the table. In this episode, I’m sharing my experience with affiliate marketing and why I think it’s the best way for photographers to diversify their income.
We’re diving into all the basics and I’m giving you a step-by-step guide to get started with affiliate marketing. You’re going to want to grab a pen and paper for this episode because it’s full of tangible tips that you can use to make more money for your business.

In This Episode You'll:
Learn the steps to make affiliate marketing work for you
Make affiliate marketing a possible stream of revenue for your business
Debunk a common myth around affiliate marketing that holds photographers back from starting

Find it quickly:
2:22 - What is affiliate marketing?
3:02 - My affiliate marketing story
5:42 - Low risk, high reward
7:03 - You’re already doing content marketing
7:54 - You’re already providing education
8:26 - You’re already driving traffic to your business
8:56 - Why affiliate marketing is better than other types of promotions
12:04 - Relieving financial pressure on other services
13:45 - The affiliate marketing myth
15:50 - Where to start with affiliate marketing

Links:
The Affiliate Marketing Jumpstart Guide: joymichellephotography.com/affiliate-marketing

Read the full show notes from today’s episode HERE.

More ways to connect:
Joy Michelle Website: joymichelle.co
Joy Michelle Instagram: instagram.com/joyymichelle
Joy Michelle Facebook: facebook.com/joymichellephotography
Joy Michelle Coaching: joymichelle.co/coaching

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
Join Now >>
CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
27 min
February 17, 2025132: How I Started to Become Known For (and Make Money From) Things Beyond Photography Services
Feeling curious about how to make money outside of photography? Maybe you love your role as a photographer, but you're curious about diversifying your income and creating endless revenue potential. In today’s episode, I’m sharing my story of growing my business to become a business coach with diversified income.
In This Episode You'll:
Get my story of adding additional streams of income to my business
Hear about the three distinct shifts that needed to happen in my business
Learn how affiliate marketing has changed the game for me as a business owner
Today’s episode is brought to you by my Affiliate Marketing Jumpstart Guide. I’ve developed an affiliate marketing strategy that has brought me freedom in my business and I’m sharing this strategy in my free guide!

Find it quickly:
3:16 - The shift in my heart and mind
5:17 - The books that helped me to shift
5:57 - The shift in my content
9:43 - The shift in my offers
16:45 - The power of affiliate marketing

Mentioned in this Episode:
Ep 121: Why Every Photographer Should Have Multiple Income Streams + How to Get Started
The Affiliate Marketing Jumpstart Guide: joymichellephotography.com/affiliate-marketing

Read the full show notes from today’s episode HERE.

More ways to connect:
Joy Michelle Website: joymichelle.co
Joy Michelle Instagram: instagram.com/joyymichelle
Joy Michelle Facebook: facebook.com/joymichellephotography
Joy Michelle Coaching: joymichelle.co/coaching
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
Join Now >>
CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
22 min
February 10, 2025Your Confidence Blueprint: 3 Steps to Boss-Level Business Success
Do you want to feel like a total boss in your business? In today’s episode, I’m talking about building confidence in your business, stepping into that role of really feeling like the boss, and some key areas to cultivate confidence in your business.

[This episode is a re-run. It originally aired on February 27th, 2023.]
In This Episode You'll:
Learn how to step into the role of boss in your business.
Build confidence in the important areas of leadership.
Find resources for gaining confidence and knowledge as a business owner.

Find it quickly:
2:51 - Joy’s Journey to Being a Boss
3:23 - Three Areas to Be a Boss
3:37 - Money
8:36 - Your Ability to Bring in Clients and Market Effectively
13:47 - Expert Status and Building Authority
16:46 - Bonus Step

Mentioned in this Episode:
Episode 24: Master Your Business Finances & Money Mindset with Val Duvick
Book: Overcoming Underearning
Book: You Are a Badass at Making Money: Master the Mindset of Wealth Jen Sincero
Book: Profit First
Profit First Bank (What I use and love!): Relay Bank
Episode 21: Get More Visibility on Your Content with this One Shift
Episode 11: 3 Tips for Creating Video in Your Business as a Busy Entrepreneur
Episode 36: How to Become the Go-To Expert at What You Do [Brand Authority Series Pt 1]
Episode 37: Your Brand Messaging [Brand Authority Series Pt 2]
Episode 38: What Your Visual Brand is Telling Your Audience [Brand Authority Series Pt 3]
✨ Free Guide! The Brand Authority Blueprint
🔎 All my fave biz tools and resources: My Resources

More ways to connect:
Joy Michelle Website: joymichelle.co
Joy Michelle Instagram: instagram.com/joyymichelle
Work with Joy as your coach: joymichelle.co/ways-to-work-together
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
Join Now >>
CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
19 min
February 03, 2025How to Handle Unsupportive Friends & Family as an Entrepreneur
What do you do when your support system doesn’t support your business? In today’s episode, I’m sharing how to handle unsupportive loved ones as an entrepreneur.

[This episode is a re-run. It originally aired on January 16th, 2023.]
In This Episode You'll:
Identify how lack of support shows up in others.
Learn two mindset shifts to help you handle the lack of support.
Explore how to set boundaries with those closest to you.
Hear three steps to help you gain support from your spouse.

Find it quickly:
2:28 - What to do when the people closest to you don’t support your business
6:39 - Establishing yourself as a business owner to your loved ones
9:49 - Mindset shifts for you to handle the lack of support
12:12 - Boundaries to draw with friends and family
17:47 - Gaining support from your spouse

Mentioned in this Episode:
Boundaries In Your Business: joymichelle.co/boundaries-from-your-business
Boundaries With Your Clients: joymichelle.co/client-boundaries-101
Episode 24 Master Your Business Finances with Val Duvick: joymichelle.co/master-your-business

More ways to connect:
Joy Michelle Instagram: instagram.com/joyymichelle
Joy Michelle Website: joymichelle.co
Work with Joy as your coach: joymichelle.co/ways-to-work-together
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
Join Now >>
CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
22 min

About Called to Both - Balancing Motherhood and Business for Photographers

From the publisher's feed

Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh…