This week, Michael and Alfredo Roselli, Ad Badger Campaign manager, look closely at a product with a campaign structure issue: Having many mixed match types, too many products in a single campaign, and many products with different degrees of performance.

A poor campaign structure is when you have different things inside, like keywords, targets, search terms, placements, and products shared by a bunch of different things, behaving differently.

Let’s tune in and see how Michael and Alfredo will dismantle this campaign and their actual game plan to restructure it. Watch out for the next episode for the result!

We’ll see you in The PPC Den!

00:00 New setup on The PPC Den Podcast

02:35 Intro

03:47 What are the issues of this campaign?

15:03 What is the game plan?

16:13 Strategy #1: Search Term Graduation

19:47 Strategy #2: Put broad and phrase in their campaigns

20:50 Strategy #3: Insert the hero black variation into all of them

23:54 Are we going to beat the campaign’s actual numbers?

25:26 Outro

If you like what you hear, leave us a video review! We might share it on the show.

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Alfredo Roselli, Ad Badger’s PPC Manager

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

Podcast Coordinator: Myreen Garcia Sejalbo