In this episode of The goop Podcast, Gwyneth Paltrow sits down with Cassandra Thurswell, founder and CEO of Kitsch, to talk about how seven failed business attempts, a handful of handmade hair ties, and a one-paragraph business plan led her to building a global beauty empire. Thurswell shares the unfiltered realities of bootstrapping, the secret to creating viral products, and the mindset shifts that kept her going—all while staying true to her brand’s mission of accessibility, sustainability, and innovation.

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