In this episode, host Sinead O'Moore is joined by Chupi Sweetman, the CEO and creator of Chupi, one of Ireland’s most successful jewelry brand and business. Designer of precious and timeless heirlooms, Chupi has built a career around her principles, talents and ambitions and has now created the most timeless love of all, her baby daughter Aya. 

CEO and Mama, Kind and Strong, Gentle and Fierce, Chupi talks about how she never wants to choose A or B when it comes to her career and her motherhood and that she hopes through greater gender and parental equality leave that women no longer are forced to. 

The daughter of one of Ireland’s leading feminists, Rosita Sweetman, Chupi was raised by a women who fought for a better world for women, for her daughter and now for her granddaughter. Rosita’s latest book release, Feminism Backwards helps us understand how Chupi was raised to understand that feminism is not about blaming men, or pushing a few women to the top sacrificing all soft and maternal qualities, it's about creating a world fit for everyone. 

Chupi is a woman who has achieved incredible success, pursuing a life, career and talent she truly loves. And here inspires us all to not choose A or B, CEO or Motherhood, but to choose what lights us up and to build a world that allows both parents to find this balance and pursue their dreams.

This episode and all episodes of everymum the podcast are kindly supported by Waterwipes.

As creators of the worlds purest baby wipes, containing only two ingredients, 99.9% water and a drop of fruit extract, WaterWipes are purer than cotton wool and water. They contain no artificial fragrance, soap, silicones or colours, and they cleanse and instantly hydrate sensitive, newborn and premature babies skin. 96% of midwives consider WaterWipes to be the purest baby wipe* and in fact they are the only baby wipe approved by Skin Health Alliance, Allergy UK and have the National Eczema Association of America’s seal of acceptance.

Together WaterWipes and everymum we are committed to changing the conversation for parents – by helping take those first steps towards greater confidence and support throughout those early days for you and every mum.

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