In this exciting episode of More to Say, I’m sitting down with Charlotte Jones, the Chief Brand Officer and Co-Owner of the Dallas Cowboys Football Club. I’m thrilled to have Charlotte on the show to give you a deeper look into the legacy and leadership behind one of the most iconic brands in sports. Charlotte and I discussed her journey to overseeing the Dallas Cowboys brand, the success of the Netflix hit series America’s Sweethearts: Dallas Cowboys Cheerleaders and what it takes to build a brand with long-term impact. 

We also chat about the strategies that have propelled the Dallas Cowboys’ brand to unprecedented heights and what it takes to continue to innovate and inspire. Recognized as one of the most prominent and impactful women in sports, I can’t wait for you to be inspired by Charlotte’s remarkable journey.

-(06:15): Amber asks, “Did you instantly want to pursue a career with the team?”

-(20:25): Amber asks, “How would you describe your leadership philosophy or the way you lead others?” 

-(38:04): Amber asks, “There’s a lot changing in sports and entertainment. How are you guys approaching and evolving the Cowboys and the lifestyle for what audiences are demanding now?” 

-(52:55): Amber asks, “We can’t not talk about Netflix’s America’s Sweethearts: Dallas Cowboys Cheerleaders being number one. What role did you have in the production of this new show?” 

-(01:06:33): Amber asks, “What are your future goals for the organization and the Dallas Cowboys Cheerleaders?” 

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