In this episode of More to Say, Amber Venz Box chats with Danielle Carolan and Brooke Miccio, the duo behind Gals on the Go, about their journey from college friends to creators building a thriving online community. They dive into the evolution of their podcast, the power of original content, and how they engage with their audience beyond the mic. From hosting live shows, navigating personal growth, and hiring their first full-time team member, Danielle and Brooke share candid insights on creating content that resonates and building a loyal community along the way.

WE DISCUSS:

• (02:15) How Danielle & Brooke Met and Started Gals on the Go
• (05:08) From College Friends to Podcast Creators
• (09:22) Building an Online Community That Resonates
• (13:45  Live Shows & Events
• (18:30) Navigating Personal Growth and Business Decisions
• (22:10) Hiring Their First Full-Time Team Member
• (26:05) Creating Content That Connects with Your Audience
• (30:50) Personal Insights
• (40:30) Rapid Fire Questions 

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Today’s episode is the continuation of the special two-part series from LTK Con, featuring conversations with incredible LTK creators. This time, host, Amber Venz Box, is joined by Hayden Cohen, known as the aspiring Real Housewife of Instagram and host of the podcast “A Lot of You Have Been Asking,” and Lilliana Vazquez, an Emmy-winning TV host, fashion and lifestyle creator, and this year’s official LTK Con host.

Together, Lilliana and Hayden dive into what it means to show up authentically, grow trust with an audience, and turn influence into meaningful impact. Their conversation blends industry insight with laugh-out-loud moments, capturing the energy of LTK Con and offering a candid look at what it really takes to thrive in the creator economy.

WE DISCUSS:

• (4:10) Hayden’s Viral Start 
• (05:43) Building a Community Through Authenticity
• (08:44) Navigating the Challenges of Content Creation
• (12:13) The Power of Video & Consistency
• (24:11) The Power of Consistency and Teamwork
• (25:30) Lilliana’s LTK Journey 
• (29:32) Shifting to a Service-Based Mindset
• (31:55) Building Trust Through Valuable Content
• (32:21) Fun Rapid Fire Questions and Personal Insights

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Recorded at LTK Con 2025, this episode of More to Say brings together two powerhouse creators: Brittany Sjogren (@loverlygrey) of Loverly Grey, known for her fashion and lifestyle content and her knack for mixing affordable and luxury style, and Jen Reed (@thesisterstudioig) of The Sister Studio, known for her approachable, stylish finds and proving that dressing well doesn’t always mean spending a lot. 

Together, Brittany and Jen share their insights on building engaged communities, growing influence, and creating meaningful connections with their audiences. They provide a masterclass in creator commerce, community-building, and leadership, offering both inspiration and actionable advice for anyone looking to grow their business, engage authentically, and make a lasting impact.

WE DISCUSS:

• (00:00) Brittany Sjogren: The Power of Reels and Community Engagement
• (02:31) Insights from LTKCon: Creator Collaboration and Growth
• (05:38) Navigating Social Media Metrics and Creator Mindset
• (08:12) Building a Strong Community and Effective Content Strategy
• (11:09) The Importance of Authenticity in Content Creation
• (13:58) The Role of Gifting and Product Seeding in Influencer Marketing
• (19:20) Strategies for Growth and Overcoming Challenges
• (25:16) Creating a Connection with Your Audience
• (27:57) The Journey from Creator to Entrepreneur
• (33:41) Jen Reed: Finding Balance in Business and Personal Life
• (36:27) Giving Back to the Community
• (38:57) Advice for Aspiring Creators
• (42:06) The Future of Content Creation and Trends

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Live from LTK Con 2025, Amber Venz Box sits down with Allison Ellsworth, Co-Founder of poppi. What started as Mother Beverage in 2018, named for the raw apple cider vinegar at its core, was rebranded to poppi after a Shark Tank debut that same year. Fast forward, poppi has become one of the fastest-growing soda brands in the U.S. Amber and Allison unpack the journey of building the brand, moving at the speed of culture and how a social-first, creator-led strategy can redefine an industry.

WE DISCUSS:

• 00:00 - Introduction to the Journey of poppi
• 02:30 - The Founding Story of poppi
• 05:19 - Branding and Rebranding: From Mother to poppi
• 08:22 - Understanding the Market and Consumer
• 11:17 - Navigating the Digital Landscape and TikTok
• 14:09 - The Power of Creator-Led Marketing
• 16:58 - Cultural Relevance and Marketing Strategies
• 19:35 - The Impact of Shark Tank and Strategic Investments
• 22:38 - Scaling the Business: Lessons Learned
• 25:14 - The Importance of Passion and Community

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In this episode of More to Say, host Amber Venz Box sits down with Chelsea Parke, founder of the beloved Gen Z cozies brand, Parke, to talk about the unconventional path she took from creative spirit to founder. Chelsea shares how she started Parke not as a creator, but as a person deeply passionate about connection and comfort and how that authenticity has fueled a brand that now sees 7+ hour pop-up lines and over $16M in annual sales.

Chelsea shares how her approach to creator marketing is rooted in community and trust, the importance of meeting your community in real life and the strategy behind Parke’s exclusive product launches. She also gets personal, opening up about protecting her energy, staying present, and the underrated power of being kind.

If you're an emerging founder, creator, or just someone chasing a passion, you'll want to hear this. 

WE DISCUSS:

• (04:05): Getting to know Chelsea and her journey to founding Parke. 
• (15:15): Building a community-driven brand - never running a paid ad for Parke. 
• (16:51): How Parke became a social phenomenon among Gen Z and college campuses across the nation. 
• (23:15): Parke pop-up success: Behind the strategy resulting in 7 hour lines around the block.  
• (28:30): Chelsea’s DTC strategy and importance of keeping Parke exclusive to its community. 
• (37:35): Future of the creator economy for emerging brands: Storytelling and building community are key to being successful. 
• (38:40): Chelsea on scaling Parke to a $16M+ business. 

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In this episode of More to Say, host Amber Venz Box sits down with Dani Austin — digital creator, community builder, and founder of Divi, the haircare brand that started with one scalp serum and grew into a multi-million-dollar line now sold at Ulta nationwide.

Dani shares how she went from secretly filming “Things I Wish a Sister Taught Me” in her dorm to building an audience of 2.5M+ followers, opening up about the vulnerability that built her community, sharing hair loss struggles, and turning personal hardship into product innovation. She and Amber talk candidly about monetizing early, launching a hero product, turning “haters” into valuable feedback, balancing motherhood and business, and what’s next for Divi.

Whether you’re a creator, entrepreneur, or just curious how a dorm-room vlog became an 8-figure brand — Dani’s story is one you won’t want to miss.

WE DISCUSS:

• (00:16): Filming her first YouTube videos in secret.
• (01:39): How LTK gave her control and built audience trust.
• (04:20): Using vulnerability to deepen connections.
• (11:49): Creating Divi’s first scalp serum from DIY to best-seller.
• (14:40): Saying no to bad deals early on.
• (15:39): Growing Divi from one SKU to a community-led brand.
• (18:51): Turning harsh reviews into product improvements.
• (34:21): Focusing on audience depth before virality.
• (36:00): Why LTK is still core to her business.
• (43:35): Putting “trashy” family moments before work.

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In this episode of More to Say, host Amber Venz Box sits down with Julia Marcum, the creator behind the beloved design platform Chris Loves Julia. Julia opens up about her journey from launching a personal blog in 2009 to becoming a leading home design creator, LTK powerhouse, and successful product collaborator. Amber and Julia dive into the evolution of the creator economy, the importance of consistency, and how to grow a loyal, lasting audience.

WE DISCUSS:

• (00:24): Starting her blog and creating content from scratch, how Julia began Chris Loves Julia in 2009 during a transitional life moment and used it to stay connected and creatively fulfilled
• (10:20): Turning a passion into a career, the moment Julia joined LTK and a premium ad network, grew her revenue from $11K to $250K, and brought her husband Chris into the business full-time
• (18:20): Posting 40+ times a week on LTK, how Julia makes LTK her second-largest platform and why consistency has been key to growth and audience trust
• (22:52): Humanizing your content, why creators should show their faces, share the process, and be radically authentic to build real trust
• (26:47): Collaborating with top home brands, how tagging, linking, and affiliate revenue paved the way to Julia’s major partnerships and product lines with brands
• (32:25): Prioritizing long-term growth over viral moments, how Julia balances audience nurturing with growth and why she resists chasing short-term attention
• (41:26): Scaling a business with your spouse, how Julia and Chris divide roles, manage a team, and create space for vision and creative direction
• (52:47): Creating a home you love, Julia’s advice on what to start, stop, and continue to make your home reflect who you are—without overthinking it

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In this special solo episode of More to Say, Amber Venz Box dives deep into the changing tides of the creator economy, offering a raw, insightful look at how social media, AI, and consumer trust are reshaping the landscape. Amber breaks down key shifts happening on major platforms like Instagram, explains why affiliate links in Stories are no longer a winning strategy, and shares why the future belongs to creators who prioritize authentic relationships and build community beyond traditional social apps.

She also unpacks the explosive growth at LTK, shedding light on the new features designed to help creators connect more personally with their audiences (including the exciting "Creators Near You" and "Chats" tools), and why trust—not followers—is the new currency for success.

Amber also shares candid insights on how to prioritize family and personal values amid a busy life. Drawing from her own experiences in leadership and entrepreneurship, she offers tactical advice, fresh perspectives, and heartfelt motivation in this must-listen episode.

WE DISCUSS:

• (03:00): Amber breaks down major shifts happening in social media and why Stories are no longer a mass distribution tool.
• (04:00): Why using affiliate links in Stories is no longer a viable strategy for creators and brands.
• (07:20): The unique differentiator that powers the creator economy: trust.
• (08:22): How AI is reshaping the creator landscape — and why human connection matters more than ever.
• (14:11): Amber discusses LTK’s new features like "Creators Near You" and "Chats" to strengthen authentic community connections.
• (17:15): How LTK is building a one-stop shop for brands of all sizes to collaborate with creators.
• (24:00): How AI can accelerate scaling — and how creators should rethink their time, energy, and resources.
• (29:30): Amber shares a personal lesson from therapy about "drawing a box" around your family and prioritizing what matters.
• (30:36): Why success is about net revenue, not team size — and how creators should think differently about scaling.
• (37:00): Amber discusses prioritizing family time and setting intentional boundaries with your calendar.

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In this episode, we sit down with Tezza Barton, a powerhouse creator, entrepreneur, and founder of the Tezza App, which has amassed over 25 million downloads. Tezza shares how she turned her creative passion into a thriving business, how she collaborates with luxury fashion houses like Gucci, Fendi, and Chloé, and the challenges of balancing entrepreneurship, wellness, and motherhood.

WE DISCUSS:

• (06:19) How Tezza’s creative upbringing shaped her approach to content and business
• (07:33) The turning point in her career—leveraging photography to break into social media and brand deals
• (20:06) The story behind the Tezza App—why she saw a gap in the market and how she and her husband bootstrapped it from their NYC apartment
• (24:04) The business of being a content creator, from brand partnerships to scaling a multi-revenue stream empire
• (33:04) Landing luxury brand collaborations with Gucci, Fendi, and Chloé, and what it takes to work with high-end fashion houses
• (38:22) The biggest fashion trends right now and how Tezza sees personal style evolving
• (42:19) Prioritizing wellness, mental health, and balance—how Tezza is redefining success beyond hustle culture
• (43:55) The intersection of creativity and well-being, including how she incorporates mindfulness and movement into her daily life

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In this episode, we dive into the journey of LTK Creator, Kate Bartlett, a leading fashion content creator, as she shares how she broke into the luxury fashion and beauty industry. From starting her blog at 15 to going viral on TikTok and working with top luxury brands like Chanel and Louis Vuitton, Kate walks us through her path to success. She also shares insights on building an audience, staying relevant, and adapting to the ever-changing creator economy.

WE DISCUSS:

- (1:30): Getting started in fashion content creation, how Kate began her blog at 15, and the consistency and persistence it took to gain traction

- (7:22): Going viral on TikTok and career turning point, the video that gained her 100K followers overnight, and the strategies she used to maintain momentum

- (10:58): Breaking into luxury fashion, her first major brand collaboration with Louis Vuitton, and transitioning from budget content to luxury brand partnerships

- (13:47): Navigating social media changes and uncertainty with TikTok in the US, the importance of diversifying platforms and lessons from adapting to industry shifts

- (17:20): The power of positivity in content creation, why Kate avoids posting negativity online and how this approach helped her build a loyal following

- (28:06) Fashion and beauty must-haves, why Kate swears by Zara denim and how luxury beauty makes high fashion more accessible

- (30:28): Growth strategies for creators, reinventing yourself to stay relevant and learning from failures and trying new things

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