Recorded at LTK Con 2025, this episode of More to Say brings together two powerhouse creators: Brittany Sjogren (@loverlygrey) of Loverly Grey, known for her fashion and lifestyle content and her knack for mixing affordable and luxury style, and Jen Reed (@thesisterstudioig) of The Sister Studio, known for her approachable, stylish finds and proving that dressing well doesn’t always mean spending a lot. 

Together, Brittany and Jen share their insights on building engaged communities, growing influence, and creating meaningful connections with their audiences. They provide a masterclass in creator commerce, community-building, and leadership, offering both inspiration and actionable advice for anyone looking to grow their business, engage authentically, and make a lasting impact.

WE DISCUSS:

• (00:00) Brittany Sjogren: The Power of Reels and Community Engagement
• (02:31) Insights from LTKCon: Creator Collaboration and Growth
• (05:38) Navigating Social Media Metrics and Creator Mindset
• (08:12) Building a Strong Community and Effective Content Strategy
• (11:09) The Importance of Authenticity in Content Creation
• (13:58) The Role of Gifting and Product Seeding in Influencer Marketing
• (19:20) Strategies for Growth and Overcoming Challenges
• (25:16) Creating a Connection with Your Audience
• (27:57) The Journey from Creator to Entrepreneur
• (33:41) Jen Reed: Finding Balance in Business and Personal Life
• (36:27) Giving Back to the Community
• (38:57) Advice for Aspiring Creators
• (42:06) The Future of Content Creation and Trends

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