In this episode of More to Say, host Amber Venz Box sits down with Dani Austin — digital creator, community builder, and founder of Divi, the haircare brand that started with one scalp serum and grew into a multi-million-dollar line now sold at Ulta nationwide.

Dani shares how she went from secretly filming “Things I Wish a Sister Taught Me” in her dorm to building an audience of 2.5M+ followers, opening up about the vulnerability that built her community, sharing hair loss struggles, and turning personal hardship into product innovation. She and Amber talk candidly about monetizing early, launching a hero product, turning “haters” into valuable feedback, balancing motherhood and business, and what’s next for Divi.

Whether you’re a creator, entrepreneur, or just curious how a dorm-room vlog became an 8-figure brand — Dani’s story is one you won’t want to miss.

WE DISCUSS:

• (00:16): Filming her first YouTube videos in secret.
• (01:39): How LTK gave her control and built audience trust.
• (04:20): Using vulnerability to deepen connections.
• (11:49): Creating Divi’s first scalp serum from DIY to best-seller.
• (14:40): Saying no to bad deals early on.
• (15:39): Growing Divi from one SKU to a community-led brand.
• (18:51): Turning harsh reviews into product improvements.
• (34:21): Focusing on audience depth before virality.
• (36:00): Why LTK is still core to her business.
• (43:35): Putting “trashy” family moments before work.

LTK for Creators

LTK for Brands

Learn more about More To Say

Watch on YouTube

Follow and shop Amber's LTK

Follow Amber on Instagram

Connect with Amber on LinkedIn

Follow and shop Dani’s LTK

Follow Dani on TikTok

Follow Dani on Instagram

Connect with Dani on LinkedIn

Hosted on Acast. See acast.com/privacy for more information.