ETP#219 (Part 1) is all about chasing big goals. If you've listened for a while you know we talk a ton about training, a decent amount about nutrition, and honestly not enough about the prosper side. This episode leans into that third pillar. Between the two of us we've moved across the country (and the world), changed careers, built gyms, build successful coaching and training businesses, and turned pro. With plenty of wins and a fair share of losses along the way. And the behind the scenes of how those things actually came together is where the real value is.

So we each break down the foundations we've used for deciding if a big goal is actually worth the time, energy, and relationship cost it's going to demand. Because it will demand it. Your life is already full, and you cannot just stack a big goal on top of a full life without trading in the pursuit of a new big goal.

We got deep enough into the examples that we ran out of time before giving CrossFit PB the conversation it deserves. So that story, plus the pro card win and the Paragon origin, is coming next week in Part 2.

Covered in this episode:

• Updates: new Paragon physique cycles starting 6/22 with a six-week abs challenge, and Bryan digging further into his kidney labs (cystatin C, UACR, urinalysis)
• Aaron officially partnering with Good Labs, the best priced blood work in the US by a wide margin (code STRAKER for an additional 20% off)
• Why a big goal needs deep personal relevancy, and why purely money-motivated goals fall apart fast
• Getting goals out of your head and into spoken words, and why "word is bond" means being really selective with what you commit to
• Support systems and accountability, and the reality that we've let ourselves down hundreds of times but never someone else
• Going into business with friends versus going solo, and why it's better for good business partners to become friends than good friends to become business partners
• Being honest about the trade-offs, including Aaron telling Jenny "I'm going to be really selfish for the next five months" before prep
• Simplifying execution down to daily chunks so small it would be unreasonable to screw them up
• Discipline turning into motivation turning into obsession
• Writing the CrossFit PB business plan in coffee shops, and dealing with the friends who don't believe in you
• Bryan cashing out the Amazon stock he bought at 13 (at a loss) to fund his San Diego move
• The weekly master plan meeting Aaron and Jenny have kept every single week since 2018

Timestamps:
00:00 Intro: Chasing Big Goals
01:20 Updates: Paragon Physique Cycles and Abs Challenge
02:55 Bryan's Kidney Lab Deep Dive
06:00 Aaron's Good Labs Partnership + Coaching Opportunities
08:25 How We Laid This Episode Out + Our Examples
12:50 Deep Personal Relevancy
15:00 Speaking Goals Into Existence
16:05 Support Systems and Accountability
17:25 Business With Friends vs. Going Solo
21:30 Being Honest About the Costs and Trade-offs
23:50 Simplify Into Daily Action Chunks
25:30 Bryan's Foundations: Passion and Obsession
28:55 Discipline to Motivation to Obsession
30:30 Writing the CrossFit PB Business Plan
32:30 Buy-In From Your People and Handling Doubters
36:20 No Solutions, Only Trade-offs
39:05 Moving Across the Country: Our Two Stories
43:00 The Master Plan: Weekly Planning Meetings
46:00 Separation of Duties and the Undefeated Build
50:45 Why CrossFit PB Deserves Its Own Episode (Part 2 Teaser)

Work 1:1 with Aaron ⬇️
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Done For You Client Check-In System for Coaches ⬇️
https://strakernutritionco.com/macronutrient-reporting-check-in-template/

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