Cyndi Ramirez, founder and CEO of Chillhouse, is paving the way for a modern approach self-care, both at her spa, and in your home.

When Cyndi first launched Chillhouse in 2017, she dreamed of creating a modern spa and cafe hybrid oasis in NYC. Since launch, Chillhouse has evolved into a thriving CPG brand stocked in retailers all over the United States. How did she make it happen? We dig into it in episode 41 of Female Founder World. 

*Note: This interview was recorded in 2021 and Chillhouse has continued to grow since this conversation. Visit chillhouse.com for the latest news.

Covered in this episode:

• The inspiration that sparked Chillhouse
• How to create excitement and community around a brand
• The pros and cons of servicing a small percentage of deeply committed customers through a membership program
• How to become a better brand-builder
• The benefits of your network vs pursuing formal education 
• The inspiration driving Chillhouse’s brand aesthetic
• What budget should you set to develop the visual identity of your new brand?
• How Chillhouse survived the pandemic in New York
• Chillhouse's path into consumer packaged goods
• When to invest in digital ads

Links

Sign up to our FREE Female Founder World weekly newsletter  to learn more strategies and tools that successful founders are using to build their consumer businesses right now. https://femalefounderworld.beehiiv.com/

Register for our free NFT workshop for consumer brand founders on 21 Feb at 6:30 p.m ET: https://momence.com/s/651097

Say hi to Cyndi on IG: https://www.instagram.com/cyndiramirez 

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