The way young people shop in China is changing rapidly. A new report reveals that over 40% of young consumers now prioritize emotional value and personal interests in their purchases. We explore this shift and uncover the drivers behind this emotional trend. On the show: Steve Hatherly, Li Yi & Yushun

The way young people shop in China is changing rapidly. A new report reveals that over 40% of young consumers now prioritize emotional value and personal interests in their purchases. We explore this shift and uncover the drivers behind this emotional trend. On the show: Steve Hatherly, Li Yi & Yushun

The way young people shop in China is changing rapidly. A new report reveals that over 40% of young consumers now prioritize emotional value and personal interests in their purchases. We explore this shift and uncover the drivers behind this emotional trend. On the show: Steve Hatherly, Li Yi &amp; Yushun

China's young shoppers chase emotional fulfillment

Round Table is a premier English radio/podcast show, straight from Beijing. Hear what's buzzing on the Internet and the main streets, see the latest lifestyle trends, and feel the pulse of life in China, Round Table is your golden ticket. With dynamic cultural exchanges between hosts from diverse backgrounds, we take you on a journey deep into modern China.We invite you to join our conversation! Shoot us an email or a voice memo at roundtablepodcast@qq.com. Let the fun begin!

Society & Culture

Round Table is a premier English radio/podcast show, straight from Beijing. Hear what's buzzing on the Internet and the main streets, see the latest lifestyle trends, and feel the pulse of life in China, Round Table is your golden ticket. With dynamic cultural exchanges between hosts from diverse backgrounds, we take you on a journey deep into modern China. We invite you to join our conversation! Shoot us an email or a voice memo at roundtablepodcast@qq.com. Let the fun begin!

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China's young shoppers chase emotional fulfillment

China's young shoppers chase emotional fulfillment

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