In the ever-evolving landscape of digital media, one trend has firmly taken root and is flourishing within China's vast internet ecosystem: online literature. As of the end of 2023, this digital literary empire has not only captivated half of the nation's internet users but has also amassed a market value of around 5.6 million US dollars. We take a closer look at this fascinating virtual world. / Let's dissect some food safety rumors and their far-reaching impacts (22:12). On the show: Niu Honglin，Laiming & Steve Hatherly