Ch*ngona Revolution

Did you know that Latinas make up only 3% of the marketing industry? And that's being generous because Latinx in general only makes up 6% of the marketing industry! And it's crazy because every industry needs marketing. No matter what you love there's always a marketing department. So why aren't we in the room when these marketing decisions are being made? Or even better, how do we get in the room?

Alejandra Hurtado started Majesty Academy, the first marketing school for Latinas. With over 12 years of marketing experience, she noticed a shortage of Latinas in Marketing and Tech. Now, her mission is to use her academy to empower more women and Latinas into marketing. Alejandra is deeply committed to promoting diversity and inclusion in the marketing and tech industries.

In this week's episode, Alejandra tells us why she wants more Latinas to be in the marketing industry. Whether you're an entrepreneur or you work for a company you love, marketing is all about communication. And the Latino population is being neglected because there aren't a ton of Latina markers to speak to our own people. The marketing industry needs people with cultural competency, and that includes you. Listen to Alejandro's episode to hear all about her journey as an immigrant, why she loves marketing, and why she started Majesty Academy.

Connect with Alejandra: Instagram: @majesty_academyTikTok: @yourmarketingchica

Website: www.majestyacademy.co

Website: www.theerikacruz.com

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

How to work with Erika: Join the waitlist for Courage Driven Latina here.

Podcast production for this episode was provided by CCST.

Are you struggling with feelings of worthiness? If you are, you're not alone. Many of my clients, in both the Magnetic Mastermind Program and the Courage Driven Latina Program, have struggled with feeling worthy of their goals, dreams, and desires. They know they want more for themselves, they just have a hard time accepting it when it actually happens.

That's why I focus on mindset so much. Because without the right mindset, you can have an amazing opportunity presented to you and still want to reject it because you don't feel worthy of it. And to be honest, this is a totally normal feeling. Even I feel like that sometimes! But it's not going to help us manifest our dream life.

In this week's episode, I'm going to give you four tips to help you feel worthy enough to accept your goals, dreams, and desires.

Website: www.theerikacruz.com

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

How to work with Erika: Join the waitlist for Courage Driven Latina here.

Podcast production for this episode was provided by CCST.

Are you prepared for the worst case scenario? We hope it never happens, but with the news being flooded with layoffs and talk of a recession coming - we need to protect ourselves now more than ever. And we can! We just need a little bit of guidance.

Jenn Jamali is a first-gen Multicultural Career and Money Coach. With the wisdom from a decade in Fortune 500 recruiting, Jenn built her business from the ground up, funding her maternity leave through a knack for leveraging career opportunities. Now, as a proud mom and Coach, she's on a mission to empower women to elevate their earnings and amplify their options. Jenn's journey from corporate recruiter to real estate investor to Career and Wealth coach is fueled by her passion for manifesting success and her dedication to helping others navigate their path to financial freedom and career fulfillment. Through Jenn's coaching, it's not just about making more—it's about keeping more and living a life abundant in possibilities.

In this week's episode, Jenn shares how the worst case scenario happened to her. She was laid off from an amazing job while she was eight weeks pregnant. But she somehow knew she was going to get laid off WAY before it happened. So she prepared herself and had months of savings ready on standby for when it actually happened. Because of this experience, Jenn became a money coach that teaches women how to save for a possible layoff, land their dream job, and so much more! Listen to hear more incredible life advice and accessible financial strategies from a coach who helps WOC make money moves.

Connect with Jenn: Instagram: @firstjennmoney LinkedIn: https://www.linkedin.com/in/jenn-jamali-/?trk=public_profile_browsemap

Website: www.theerikacruz.com

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

How to work with Erika: Join the waitlist for Courage Driven Latina here.

Podcast production for this episode was provided by CCST.

One thing I teach in my coaching program is how to let go of the need for control. It sounds counterintuitive, right? You need to have control of your life in order to make it better. But we also have to acknowledge that there are things we cannot control - and we cannot keep beating ourselves up about it. Which is why, this week we're talking about surrendering as a strategy for success.

And when I say surrender, I don't mean to give up. What we mean by surrender is to stop resisting. To stop fighting and to stop trying to control what you cannot control. It means that you still care, but you're no longer clinging on to an expected result. And by letting go of an expected result, you can open yourself up to a world of possibilities.

In this week's episode, I talk about using surrender as strategy and how it can be applied to your daily life. So if you feel overwhelmed by your own expectations, this episode is for you!

Website: www.theerikacruz.com

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

How to work with Erika: Join the waitlist for Courage Driven Latina here.

Podcast production for this episode was provided by CCST.

We are often told that you can only be good at motherhood if you don't work, and you can only succeed at entrepreneurship if you don't have kids. But that's not true! We don't have to choose between motherhood and entrepreneurship, we can navigate both and live completely fulfilling lives. And this week's guests are going to show you how they did it.

Cat Del Carmen is a business coach, wife, and mami who teaches WOC how to scale to six figures in their coaching business. Cat grew her business from $10k to $200k cash in a single year by focusing on client results, becoming an expert at marketing and selling, and now she teaches her clients the same process that helped her scale while simplifying. Cat is the host of Latinas Booked Out Podcast, which has over 110k downloads, where she teaches her concepts, and philosophies of growing a coaching business through trauma-informed, high-integrity, business practices.

Mariela de La Mora elevates WOC into in-demand thought leaders who make more money by being who they are, but louder. Through her unique blend of marketing, mindset, and leadership coaching, her clients turning what they used to get in trouble for, into their competitive advantage. As the eldest daughter of Mexican immigrants who left a 16-year Marketing career, Mariela has broken out of every conventional box so she could help other daughters of immigrants do the same. She has since built a 3/4 of a million dollar business as a single mom and worked with 6-7 figure CEOs, and even women leaders in the United Nations.

In this week's episode, Cat and Mariela share how they're navigating motherhood and entrepreneurship. Cat went back to work after having her kids because she wanted to show them that they could do anything they put their minds to, rather than telling them. She wanted to be a living example for her kids, and she's done exactly that. Mariela is a single mom who left her previous partner and the two of them are absolutely thriving. She's scaled her coaching business by trusting herself and leaning into her options.

Tune in to hear more inspiring stories of resilience and strength with Cat, Mariela, and Erika!

Connect with Cat:

Instagram: https://www.instagram.com/catdelcarmen

LinkedIn: https://www.linkedin.com/in/catdelcarmen

Website: https://catdelcarmen.com

Connect with Mariela: Instagram: http://www.instagram.com/mariela.delamora LinkedIn: www.linkedin.com/in/marieladelamora

Website: http://www.marieladelamora.com

Website: www.theerikacruz.com

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

How to work with Erika: Join the waitlist for Courage Driven Latina here.

Podcast production for this episode was provided by CCST.

So many of us are dealing with money shame and it is preventing us from building wealth. It's time to break up with these limiting beliefs. Whether it's rebelling against your parents' idea of money or not spending because you're afraid you won't have money when you need it - these ideas hold us back and we need to heal from them. And this week's guest is going to help us do just that.

Gina Knox, founder of Gina Knox Coaching, empowers entrepreneurs to master cash flow management, accumulate $100K in savings, and build seven-figure wealth. Motivated by her own financial journey after securing her first job, Gina saved $100K by age 25, then started her financial coaching business at 26. Through her coaching, she's facilitated clients in saving an impressive $6,328,982.94 within 3 years as of Dec. 2023. Passionate about helping entrepreneurs realize their dreams, Gina has assisted many in purchasing their dream homes, paying off debt, and setting up their children with million-dollar trusts. Gina is on a mission to reshape the entrepreneurial mindset around money, leaving a lasting impact on individuals and their legacies.

In this episode, Gina talks about her own shame around money and how she overcame it. It wasn't easy, especially since her parents were extreme about money in opposite ways. But she learned to find a healthy middle ground and create new rules for her and her business. Tune in to hear how you can heal your money shame and build wealth!

Connect with Gina: Instagram @‌ginaknoxWebsite: http://www.ginaknox.co

Website: www.theerikacruz.com

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

How to work with Erika: Join the waitlist for Courage Driven Latina here.

Podcast production for this episode was provided by CCST.

This week, I am interviewing two Courage Driven Latina Program clients all about how they made one shift in their lives. That one shift was all about changing the way they view themselves. Our self-narrative affects how we take courageous action. And these guests have mastered the art of rewriting their self-narratives.

Arely Cruz-Sanchez is a first-generation Canadian (born and raised in Toronto) and a proud Salvadoreña! She is the youngest of two daughters and the first to pursue a doctoral degree in the family (currently a Ph.D. Candidate in Cell & Systems Biology/Behavioural Neuroscience). She considers herself a total nerd as she is a neuroscientist who is a huge Harry Potter/Star Wars/Marvel/DC fan, reads romance-fantasy novels (shout out to 'A Court of Thorns & Roses' Fans!), and loves dying her hair different colors. She loves physical activity (for the past 4 years she has explored CrossFit, Olympic Lift training, and bodybuilding) and values family and loyalty (her sun sign is Cancer and she is a Sagittarius rising). Her sister, Tania, introduced her to CDL and she is finally embracing a new version of herself that she has been looking for a long time.

Anahi Bravo is a First-Gen Mexican American. She was born and raised in Houston, TX. As someone who comes from immigrant background, she's found a passion in helping the community. She is a social worker that supports unaccompanied minors, which has been a fulfilling and learning experience. During her free time, she enjoys working out and trying new hobbies. She's also in her running and soccer era! She also takes pride in being a dog mom and she enjoys spending time with family.

In this week's episode, Arely and Anahi share how the Courage Driven Latina program helped them rewrite their self-narrative. Now that Arely left her overwhelming job and Anahi is launching her podcast, we are looking forward to seeing the next version of their courage projects.

Stay tuned after the show to hear Erika answer a few last-minute questions about the Courage Driven Latina Program!

Connect with Arely: LinkedIn: https://www.linkedin.com/in/arely-cruz-sanchez-636153162/

Arely's Previous Episode: https://theerikacruz.com/2023/11/07/ep-102-breaking-generational-trauma-w-arely-tania-cruz-sanchez/

Connect with Anahi:

Instagram: @anahibravvo

Website: www.theerikacruz.com

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

How to work with Erika: Join the waitlist for Courage Driven Latina here.

Podcast production for this episode was provided by CCST.

All-or-nothing thinking is so incredibly limiting and it prevents so many of my clients from living their most authentic lives. It's the concept that if you can't do it perfectly the first time, you might as well not do it at all. And that's not true! That's your fear talking and it's holding you back. This week, we're speaking to two Courage Driven Latina Program clients who have overcome all-or-nothing thinking and changed their entire lives.

Olivia Muñoz is a Chicana writer, artist and educator living in the Pacific Northwest. Olivia believes passionately in the power of creativity and lifelong learning. She has traveled the world, led trainings on diversity, equity, and inclusion, and mentored young Latinas in higher education. As a former reporter for The Associated Press, Olivia published pieces on food, culture, and breaking news in various news outlets throughout the country. She has a Master of Fine Arts in Creative Writing and earned a doctorate in International and Multicultural Education from the University of San Francisco. Olivia was born and raised in Saginaw, Michigan, to Mexican parents, and her heartfelt poetry and essays explore the Midwest Latina experience. She was recently accepted to the competitive Tin House Winter Workshop in Portland, Oregon for 2024, where she will develop a short story collection. Yes, she is the oldest daughter of immigrants.

Janet Guadalupe Martinez Aguilar, also known as Flaka G, has had an incredible life that has been a remarkable tapestry of triumphs and challenges, woven together with threads of determination, love, and faith. Born in the vibrant heart of Mexico City, she and her family embarked on a journey and she arrived in the United States at the age of 5 years old. Since then, she worked hard to be a beacon of hope for her family, community, and anyone who crosses her path. She has been married for 7 years, she has a 4-year-old who is autistic and an angel baby. She worked as an HR professional for a decade, a non-profit co-founder, a progressive church catechist, and an active mentor in her sorority as our Central Alumnae regional director. Now, she is focusing on changing the world one person at a time as a Career Coach.

In this week's episode, Olivia shares how she went from hating her job and never publishing her work to getting paid to travel all over the world and getting accepted into prestigious writing programs. Flaka shares how she made her full-time job her sugar daddy while she builds her career coaching business and launched her non-profit organization. Tune in to hear more about these absolutely inspirational women!

Connect with Olivia: Instagram @‌oliviamunoz170Twitter @‌_OliviaMunozLinkedIn

Connect with Flaka: Instagram: https://www.instagram.com/flakageemtz/

Facebook: https://www.facebook.com/janetmtzaguilar

LinkedIn: https://www.linkedin.com/in/janetgmartinezz/

Website: https://poca.us/

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

How to work with Erika: Join the waitlist for Courage Driven Latina here.

Podcast production for this episode was provided by CCST.

This week we are highlighting one of the most courageous women I know. Jasmin has known so much pain and loss and she still is finding a way to fight for herself and the life that she knows that she deserves. And with the help of the Courage Driven Latina program, I have had the privilege to help her achieve her wildest dreams.

Jasmin is a first-generation, Mexican- American who is on the path of healing her inner child and traumas from her adult life. She is a wife, mother, friend, and sister who enjoys having conversations about life and how to make the best out of every situation.

In this week's episode, Jasmin tells us about the story of her life and all the trauma and loss she's had to go through. She was abused as a child and forced to still see her abuser, she had parents who didn't understand her trauma, and as an adult she experienced a devastating miscarriage. After watching one of Erika's live events, she realized that all the trauma she had experienced had left her dysregulated. She joined the Courage Driven Latina program to work through her trauma and to learn how to give herself a better life - a life she knew she deserved. Tune in to hear how you can transform your life in less than a year.

TW: Miscarriage, sexual abuse, and family trauma

Connect with Jasmin: IG: @jasmina_15

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

How to work with Erika: Join the waitlist for Courage Driven Latina here.

Podcast production for this episode was provided by CCST.

One thing I work through with my clients is the fear of the unknown. They are afraid of taking the next step so they never do. My clients come to me because they are stuck and they don't know how to get unstuck.

There is a very simple solution that I work on with them in the Courage Driven Latina program. I tell them, "It's ok! Do it scared." And we work on taking courageous action.

In this week's episode, we talk about how to make decisions confidently without overthinking. Overthinking comes from letting the fear take control. It paralyzes you and keeps you from moving forward in life. But fear is not in control, you are. Tune in to hear how I guide my clients into making decisions confidently.

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

How to work with Erika: Join the waitlist for Courage Driven Latina here.

Podcast production for this episode was provided by CCST.