Ch*ngona Revolution

I've watched women turn from shy caterpillars into beautiful butterflies through the Courage Driven Latina program. That definitely describes this week's guest, who went from being a "total money nerd" to a money coach with her own business, podcast, and a feature in Entrepreneur magazine.

Sunem Tovar, a Latina Money Coach, is passionate about empowering women of color and people of color to get their money right. Being the only Latina in her Master in Finance program led Sunem to become increasingly frustrated with how inaccessible wealth building is for communities of color, especially for women and femmes of color. Sunem has been able to channel this frustration by building wealth herself as a woman of color and by also educating her family on how to build wealth. Now, she's committed to helping other women of color build strong financial foundations.

In this week's episode, Sunem talks about her experience, working through the Courage Driven Latina project and taking courageous action to improve her life. She talks about getting over her imposter syndrome, negotiating for better working conditions at her job, and eventually starting her own money-coaching business with her brother. Check out The Money Noticias Podcast here.

Check out the Courage Driven Latina program to find out how you can take courageous action in your life!

Connect with Sunem: Website: https://moneynoticiaspodcast.com/coaching Instagram @moneynoticiaspodcast

Podcast: The Money Noticias Podcast

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

How to work with Erika: Join the waitlist for Courage Driven Latina here.

Podcast production for this episode was provided by CCST.

My clients are always looking for clarity. They want to know what they should do, where they should go, and how they should do it. And through the Courage Driven Latina program, I can help them do just that - I can help them plan out their most authentic lives.

During the program, my clients are taught how to take action and look inside themselves to figure out who their most authentic self is.

In this week's episode, I discuss how I help my clients find their most authentic selves, even when they're feeling lost. Through the process of self discovery, I help my clients find clarity on who they want to be, what they want to do, and how they can get there. Tune in to hear how you can find your authentic self and discover if the Courage Driven Latina program is right for you!

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

How to work with Erika: Join the waitlist for Courage Driven Latina here.

Podcast production for this episode was provided by CCST.

Sometimes our resiliency is all we have. This week's guest shows us that no matter what happens we have to have our own back. We can be our own superheroes as long as we keep fighting for the life we deserve.

Natalie Nunez, a dynamic and empowering coach, is dedicated to igniting transformation in her clients – whether guiding them in finding purpose, launching a business, or up-leveling their careers. Rooted in a deep understanding of challenges faced by Latinas and first-generation professionals, Natalie's coaching is fueled by her own growth and empowerment. Her personal journey encompasses rising above loss, heart disease, corporate imposter syndrome, and now working mom struggles, equipping her to connect with others authentically. In bringing her full self into her business, she also brings expertise and knowledge gained from working in marketing, partnerships, and small business coaching at Fortune 500 companies like Google, YouTube Music, Deloitte, and Twitter.

At her core, Natalie is a loving wife, soon-to-be mother, and loyal friend. With a love for humor, design, nature, and dogs and a passion for personal development, she is always eager to make those around her feel confident, heard, and empowered.

In this week's episode, Natalie tells us all about her incredible story of strength and resilience. After her mother suddenly passed from heart disease, she had to assume the stereotypical gender role for women in the family and start cooking and cleaning for her brothers and her father. When she got older and joined the corporate world of marketing she became affected by the same heart disease and started to affect her work. From there, she started her search to find solutions and work with her body rather than against it. Then she started looking for solutions to solve her career problems the same way she had solved her health problems. A few years later she was laid off from Google and decided to pivot towards coaching women and helping them transform their lives just as she had.

Connect with Natalie: Instagram @‌thenatalienunezTikTok @‌thenatalienunez

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

How to work with Erika: Join the waitlist for Courage Driven Latina here.

Podcast production for this episode was provided by CCST.

Most financial educators do not look like us, they do not have the same problems, and they do not share our culture. That's why this week, we're introducing you to my good friend, Gigi Gonazález. Gigi is a financial educator who knows what it's like to be a first-gen Latina and build wealth with our circumstances in mind.

Giovanna "Gigi" Gonzalez is a TikTok influencer, financial educator, and author of Cultura and Cash. During The Great Resignation, she quit her 10 year corporate career to pursue her true passion: teaching financial literacy to young adults. Gigi teaches personal finance and career navigation for First Gen at various organizations and on her TikTok account @thefirstgenmentor. She was named 40 under 40 by the Hispanic Alliance for Career Enhancement, "Latinx to Watch" by Hispanic Executive Magazine, and Top 25 Creator by Fast Company. In her free time, she likes to catch up with her favorite reality TV shows and cuddle with her dog, Bailey.

In this week's episode, Gigi tells us how her book is revolutionizing financial education for first-gen Latinx. Because our cultural context is an important part of our financial journey. It influences our goals and mindsets and gives us the information we need to build wealth for us and for our community. Tune in to hear more about Gigi's incredible story and her new book Cultura and Cash.

Connect with Gigi: LinkedIn: https://www.linkedin.com/in/giovannagonzalez/

Instagram: https://www.instagram.com/gigithefirstgenmentor/

TikTok: https://www.tiktok.com/@thefirstgenmentor

Website: http://www.thefirstgenmentor.com

Purchase Gigi's book Cultura & Cash here!

Download Gigi's free 10-step guide, How to Talk to Your Parents About Retirement - Drama Free y Con Cariño

Website: www.theerikacruz.com

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

How to work with Erika: Join the waitlist for Courage Driven Latina here.

Podcast production for this episode was provided by CCST.

TW: miscarriage, infant loss, familial loss

Advocating for yourself is not easy, especially when you don't have all the answers. And even though it's hard, our guest has taught us that the only way out of a tough situation is to face it head-on and go through it.

Janet Guadalupe Martinez Aguilar, also known as Flaka G, has had an incredible life that has been a remarkable tapestry of triumphs and challenges, woven together with threads of determination, love, and faith. Born in the vibrant heart of Mexico City, she and her family embarked on a journey and she arrived in the United States at the age of 5 years old. Since then, she worked hard to be a beacon of hope for her family, community, and anyone who crosses her path. She has been married for 7 years, she has a 4-year-old who is autistic and an angel baby. She worked as an HR professional for a decade, a non-profit co-founder, a progressive church catechist, and an active mentor in her sorority as our Central Alumnae regional director. Now, she is focusing on changing the world one person at a time as a Career Coach.

In this week's episode, Flaka tells us how exactly she became confident enough to advocate for herself and speak up in any situation. Flaka has gone through an immense amount of grief in the last few years. So when she suffered a miscarriage, something that was not talked about in her community, she found herself looking for resources that weren't readily available to her. And because she had to figure this out on her own, she is now an advocate for everyone around her including women, undocumented immigrants, and members of her community.

Connect with Janet: https://www.instagram.com/flakageemtz/

https://www.facebook.com/janetmtzaguilar

https://www.linkedin.com/in/janetgmartinezz/

https://poca.us/

Website: www.theerikacruz.com

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

How to work with Erika: Join the waitlist for Courage Driven Latina here.

Podcast production for this episode was provided by CCST.

I can't tell you how many people I've worked with who couldn't progress in their lives because they were afraid of the uncertainty. They were afraid of not knowing what happened next - so afraid that it paralyzed them!

But I've learned that uncertainty is where growth happens. Because when you are uncertain about the outcome, anything is possible. In this week's episode, we'll be talking about how to navigate change and uncertainty even when it's scary. I'll give you the tips I learned during uncertain times and how I got through it. I'll also tell you why you'll get through it too.

Website: www.theerikacruz.com

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

How to work with Erika: Join the waitlist for Courage Driven Latina here.

Podcast production for this episode was provided by CCST.

How many times have you started a New Year's Revolution and never finished it? I know I have 🙋🏻‍♀️

Whether that's going to the gym more, dating more consistently, or any other goal you want to accomplish this year, people usually start at the beginning of the year with New Year's resolutions. But they don't start their New Year's resolutions with a plan in place to make it happen. That's why I'm going to give you 3 tips to actually stick with New Year's resolutions.

This episode is inspired by one of my favorite books, Atomic Habits, so if you haven't read that already, I would definitely give it a listen for a more in-depth explanation. But for now, we're going to talk about how you can implement a strategy to achieve your New Year's resolution without burning out. If you're looking for an accessible way to build lasting habits in the new year, this episode is for you!

Website: www.theerikacruz.com

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

How to work with Erika: Join the waitlist for Courage Driven Latina here.

Podcast production for this episode was provided by CCST.

Community has been at the center of my business since I've started it. That's why I'm so glad this week's guest is the person who inspired me to invest in my community in the first place. This week's we're speaking to the amazing, Ana Flores!

A community builder and soul-centered entrepreneur, Ana Flores is living her passion as the founder of #WeAllGrow Latina, a 100% Latina-owned and operated community-driven media and events ecosystem founded in 2010 with a mission of connecting and fueling the entrepreneurial spirit of Latinas. Born in Houston, Texas, raised in El Salvador, Ana is now settled in Los Angeles, where she lives with her daughter and lives every day by the now infamous phrase she coined 13 years ago: "When one grows, we all grow."

In this week's episode, Ana talks about the importance of following your soul whisper and how it listens when it speaks to you. Following her soul whisper was the push she needed to create #WeAllGrow Latina and start this incredible journey of democratizing our voices. Listen to hear all about how she became a founder, how she stuck with her passions even when it was hard, and what inspired her to create a deck of conversation cards.

Connect with Ana:

Instagram @‌anaflores_meInstagram @‌weallgrowlatina

TikTok @‌weallgrowlatina

Website: http://weallgrowlatina.com

Website: www.theerikacruz.com

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

How to work with Erika: Join the waitlist for Courage Driven Latina here.

Podcast production for this episode was provided by CCST.

Ready to make 2024 YOUR year? In this week's episode we are all about new beginnings and crushing those goals. Get ready for a complete transformation through some serious motivation.

First things first – what do you want to leave behind in 2024? Grab a journal, because we're about to get serious and manifest our most amazing life!

Tune in to hear how to let go of the past, make intentional changes, and create a brand new life for ourselves.

Website: www.theerikacruz.com

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

How to work with Erika: Join the waitlist for Courage Driven Latina here.

Make 2024 Your Year FREE GUIDE LINK: http://theerikacruz.com/free-guide

Podcast production for this episode was provided by CCST.

Ever find yourself undoing all your mindfulness and self work when you're around family? If you have, you're not alone. There's even a word for it! It's called regression and it is especially common around the holidays.

This episode was a hit this time last year so we're going to release it again, just in case you need a refresher this holiday season.

In this week's episode, Erika tells us what regression is, how to deal with it in public, and how to regulate your nervous system. Because, as much as you'd like to, you can't stop your Tia from handing out backhanded comments. But you can change how you react to them.

The article referred to during the episode: Why Our Family Triggers Us And What to Do

Website: www.theerikacruz.com

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

How to work with Erika: Join the waitlist for Courage Driven Latina here.

Podcast production for this episode was provided by CCST.