Choose the Hard Way

Subscribe to the Choose the Hard Way substack at www.alwaysthehardway.substack.com for a look behind the scenes of this episode and human-generated insights about bikes, zen and life.

Walking away from an executive role at a high-growth unicorn to go all-in & start up your own company sounds cool. What happens when a highly promising start up with an awesome product becomes an end up and your funding and life savings are gone?

This episode is an inside look at Choose the Hard Way creator Andrew Vontz's journey as co-founder of the venture-backed sleep tech startup The Better Lab, how that experience spawned his new company One Real Voice & a glimpse of what's on the horizon with his stealth consumer health startup.

Vontz's longtime friend & mentor Shannon Jones is the co-pilot for this unvarnished conversation about the realities of building, leading and moving forward in business in life.

Jones is an investor, educator, and advisor with roots in private equity and entrepreneurship. He founded Halstatt Legacy Partners to acquire and grow family-owned businesses and has led ventures in fitness, media, and health.

He coaches new CEOs through high-stakes transitions, often addressing identity and behavior. An adjunct professor at CU Boulder, he teaches acquisition and leadership, drawing on real-world experience--from co-founding a boxing reality TV startup to recruiting CEOs for investor-backed firms. Find Shannon on LinkedIn https://www.linkedin.com/in/wshannonjones/ and subscribe to his Substack: transcendceo.substack.com. Being able to perform in high-stakes, long-form podcast conversations is now a mission-critical skill for senior leaders.

Drawing on his 25 years of experience as a journalist, founder, executive & host of hundreds of podcast episodes, Andrew Vontz works 1:1 with senior executives, political leaders and pro athletes who are eager to build & practice the new skills it takes to thrive in the podcast landscape.

Are you ready to be great? DM Andrew @hardwaypod or email [email protected]. This episode is brought to you by Blockchain.com. Over $1 trillion in crypto transactions have been trusted to Blockchain.com. They're your trusted platform for buying, selling and holding crypto, no matter your experience level. When you crypto, crypto with Blockchain.com. This episode is also brought to you by Lauf. We sought them out as a partner because they take an unconstrained and innovative approach to building that yields best-in-class results. Lauf bikes are elegant, fast and radically fun. When you ride, ride Lauf www.laufcycles.com.

Palm Tree Pod Co. is our trusted strategic production partner. Why? Because we work with the best. Find Anthony and his crackerjack team at www.palmtreepodco.com.

Pro gravel cyclist Chase Wark joins me today to talk about setting the fastest known time on the 300-mile Mega Mid South gravel loop after wildfires devastated the Stillwater, Oklahoma area and cancelled the Mid South gravel race. Find Chase @chasethebiker on Instagram.

I wrote a story with my thoughts and reflections on the interview you'll hear today on my substack. Find that at https://alwaysthehardway.substack.com/. That link is in the show notes & you can also find it in my bio @hardwaypod on Instagram.

The #1 thing you can do to support this show is to subscribe to my substack and if you'd like me to write and drop pods more frequently, please consider becoming a paid subscriber. It takes a lot of time to produce these and your support helps make it happen.

I'll be dropping part 2 of this interview soon where Chase and I do a deep dive on life, bikes and family.

After an extensive search for the perfect bike partner, I'm excited to announce that Lauf has joined the Choose the Hard Way family. Lauf makes the coolest road and gravel bikes known to humankind and for 2025 I'm riding the Uthlad all road bike and Seigla gravel bike with the Grit suspension fork. Find them @laufcycles on Instagram.

Lauf is the Apple of bike design and they make elegant products that just work better than everything else. Follow my subtack and @hardwaypod on instagram to meet up with me at gravel events like Overland and to see what adventures I tackle on my Lauf bikes in 2025. Check them out at www.laufcycles.com.

Crypto curious? With over $1 trillion in transactions to date, Blockchain.com is your trusted partner on your crypto journey. Create your free wallet and get up to 10% in annual rewards by putting your crypto to work. Go to Blockchain.com to get started today, no experience required.

This podcast is also brought to you by my best-in-class partners at Palm Tree Pod Co. They're a full-service podcast studio with end-to-end services to help any brand, business or individual take a strategic approach and standout. Find them at www.palmtreepodco.com

Follow @hardwaypod on Instagram to get a look behind the scenes at what goes into the Choose the Hard Way podcast and substack and more.

The #1 thing you can do to support this podcast is to subscribe to the Choose the Hard Way substack. Just go to substack and search for 'Choose the Hard Way' or go to https://alwaysthehardway.substack.com/ and hit subscribe today.

That's where Andrew Vontz writes about bikes, zen and life + shares his reflections on conversations with guests on the Choose the Hard Way podcast and more.

‪@Harry-Sweeny‬ rides for the EF Education-Easy Post World Tour team in the biggest races in pro cycling and his YouTube channel tells the story of his life as a pro cyclist, semi-pro chef and adventurer. ‪Harry also shares about his journey with level 1 autism and how it led him to discover the importance of taking 10 minutes a day to do nothing in order to unlock higher levels of performance during critical moments in races.

Find Harry on YouTube and Instagram: https://www.youtube.com/@Harry-Sweeny

www.instagram.com/harry.sweeny

Over $1 trillion in crypto transactions have been trusted to Blockchain.com and I'm excited to welcome them as the new title sponsor of Choose the Hard Way. Blockchain.com is your trusted platform for buying, selling and holding crypto, no matter your experience level. Create your free wallet and get up to 10% in annual rewards by putting your crypto to work. When you crypto, crypto with Blockchain.com. Palm Tree Pod Co is my production and marketing partner of choice because they do exceptional work that lets me focus on the part of podcasting I love the most, interviewing amazing guests. When you're ready to start a pod or take your pod to the next level, work with Palm Tree Pod Co. Find them at www.palmtreepodco.com. Follow @hardwaypod on Instagram to get a look behind the scenes at what goes into the Choose the Hard Way podcast and substack and more.

Christopher Blevins is a mindfulness practitioner who builds community and a more inclusive and healthy world through bikes. He's one of the best professional mountain bikers America has ever produced and one of the best in the world. He has won the Cape Epic and taken gold in the mountain bike world championships in the short track and cross-country mixed relay disciplines. He has also won UCI World Cups in the short track and cross country disciplines. Outside of bike racing, Christopher has a wide range of interests. He started his own production company, produces and performs music and is an active member in a sangha, a Buddhist community. You can find him on social @christopherblevs. Choose the Hard Way is brought to you by Palm Tree Pod Co. If you're ready to start a podcast or want to take your existing podcast to the next level, the team at Palm Tree Pod Co. is your ace. They're the team behind some of the best podcasts on the planet and they're ready to help you make your podcast all that it can be. Find them today at www.palmtreepodco.com and on social @palmtreepodco. I helped start The Better Lab because I found that there are many people out there like me who know a lot about sleep and track their sleep and recovery but still struggle to do the things that actually improve sleep. Get the Better Lab app now in the Apple App Store and be more rested, happy and present for the moments that matter most to you in life. Learn more at www.thebetterlab.io and DM @thebetterlabhq and let me know what you think.

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Kristen Faulkner is an American pro cyclist who won the gold medal in the women's cycling road race at the Paris Olympics in truly stunning fashion, surpassing two of the most dominant racers in the sport with a bold attack that left them looking at each other while she drilled it to victory. It's one of my favorite bike races I've ever watched. If you want to know what it took for Kristen to get to her gold medal moment, this episode is for you. Remember in life and sport, everything changes. No risks, no champagne. This episode is a replay of my 2023 conversation with Kristen and Spencer Martin, my co-host on Beyond the Peloton, America's fastest growing independent pro cycling analysis podcast. My whole family loves watching Kristen race and my daughter is one of her biggest fans. After this episode originally aired, Kristen took time to send my daughter a video encouraging her to keep riding and to keep doing the art projects she loves. Trust me when I tell you that's not something that many world-class athletes would take the time to do. Kristen did, because that's the kind of human she is. When you reach out and lift people up, it makes a difference. This episode is brought to you by The Better Lab. I've found that when I get bad sleep, everything in my life is worse and when I get good sleep, everything in my life gets better--I'm a better parent, I'm a better partner to my wife, I'm more creative, I think more clearly, I'm more effective at work and I enjoy riding my bike more. The science to get great sleep is straightforward. But putting it into practice can be really hard. That's why we built The Better Lab, the app that guides you to mindfully build science-backed practices to sleep better that stick. What works is what you get done consistently and The Better Lab helps you take simple steps every day to be more present, aware and conscious as you build one practice at a time to sleep better. Get the Better Lab app now for free in the Apple App Store and learn more at www.thebetterlab.io. Give it a try and DM me @hardwaypod and tell me what you think. I'd love to hear your feedback. Choose the Hard Way is the podcast about how hard things build stronger humans who have more fun. Humans like you. Please take a moment to rate this show five stars wherever you listen to podcasts and share this episode with a pal.

In This Episode:

Kristen Faulkner Instagram, Twitter

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A student struggling with his practice once asked the zen master Shunryu Suzuki to boil down Buddhism into a single phrase. Suzuki thought for a moment, then he responded: everything changes.

This is part two of my conversation with Cory Richards about his memoir, The Color of Everything. Cory is bipolar and at different moments in his life he has been famous, homeless, institutionalized and an addict. He has climbed Mount Everest without supplemental oxygen, he won the National Geographic Adventurer of the Year award and he has traveled the planet adventuring and shooting for Nat Geo. Then he started over as a writer.

Healthy, sick, good, bad, rich, poor, famous, homeless. Everything changes.

A great book is one you can't put down that you miss when it's over. The Color of Everything is such a book and I highly recommend reading it.

This episode is brought to you by The Better Lab. Good sleep amplifies health, wellness and performance. Getting good sleep can be hard and many people struggle to consistently take the actions that support solid sleep.

That's why I co-founded The Better Lab, the app that helps active people like you to mindfully build conscious, science-backed practices to sleep better that stick. It's just what works to help you get great sleep and you can get started today at www.thebetterlab.io and the app is live in the Apple App Store. Check it out and send a DM to @hardwaypod to let me know what you think.

Choose the Hard Way is the podcast about how hard things build stronger humans who have more fun. The purpose of this podcast is not for you to envy, admire or imitate the stories people like Cory share here. This podcast is here to hopefully inspire and empower you to fully embrace being the writer of your own story. It's a great one, you're the author and you bring it into being every moment. Find Cory @coryrichards on Instagram and pre-order The Color of Everything here.

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Doing hard things with friends is fun and even when you lose, you win. In 2014 I took second at Unbound 100 and superstar creator and now BJJ black belt @blakeoftoday took third. This episode originally dropped in 2019. I skipped the weddings of several close friends and trained 20+ hours many weeks for months to prepare for this event. When we did the race and when we originally recorded this episode it kind bummed me out that I didn't win the race in 2014 or in 2015 when I went back and got second again with a side of food poisoning that left me unable to hold down food for a week after the race. Now I'm just grateful for the memories I have of training for and competing in this brutal event with Blake and for everything that happened along the way. With Unbound coming up this weekend, I wanted to drop this episode again for anyone who is new to the show and anyone has an interest in Unbound. This may be difficult to imagine, but 2014 was a time when there were zero tubeless gravel tires on the market and I ran 50 psi in tubed Clement MSOs and lived. A lot has changed since then and a lot has changed since I created Choose the Hard Way. When I started this project in 2017, I thought the point was to share lessons learned at the limits of human experience. Over time I've realized people, including me, forget most of the specific details that they hear on podcasts--but they almost always remember how podcasts make them feel. And at their best, the stories we hear on great podcasts motivate and inspire us to take action and be more present in other areas of our lives. This episode is brought to you by The Better Lab. Sleep is the greatest performance enhancer on the planet and the science to improve sleep is straightforward. Putting it into action on your own can be challenging. That's why I co-founded The Better Lab to help guide active people like you to mindfully build conscious, science-backed practices to sleep better that stick. We're an early stage startup and right now the Better Lab app is free in the Apple App store. You can find the link in the show notes. https://apps.apple.com/us/app/better-lab/id6479452885 Check it out and as an early user, we want to hear your feedback to help us continually improve the product. Shoutout to Hard Way listeners Chris Scott, Jeffrey Nebolini, Shannon Jones and many others who have been using the app to get better sleep and sharing their feedback with us. Thank you! You can learn more at www.thebetterlab.io.

Joe Petrowski landed a great job as an aerospace engineer right out of college. Then he got the bike racing bug. People told him to stick with his demonstrably awesome, impressive and very high paying gig. Instead, he quit to go live in at times dismal conditions to be a pro cyclist, first in the UK then in France. And if you're not familiar with domestic pro cycling in France, teams there are known for their extremely old school, hardcore and at times totalitarian approaches.

Joe had some great times and also often wondered if he had made a huge mistake and what the hell he was doing. He never stepped up to the World Tour, the highest level of the sport.

And years later, he thinks going for it as a pro cyclist is one of the best and most important decisions he ever made.

Eventually he left pro cycling and went into computer science, high frequency trading and to what he does now, working on the decentralized web at polkadot.

People who stop doing the thing people who are not them tell them they should do to go do the thing they know they have to do intrigue me. That's Joe.

Don't forget, you're the hero in your story, you are writing it every day, and when you hear the call to adventure, listen. It is after all, your story. Choose the Hard Way is the podcast about how hard things build stronger humans who have more fun.

This episode is brought to you by The Better Lab. Sleep is the greatest performance enhancer on the planet and the science to improve sleep is straightforward. Putting it into action on your own can be challenging. That's why I co-founded The Better Lab to help active people like you mindfully build conscious, science-backed practices to sleep better that stick. It's just what works to help you get great sleep and you can get started today at www.thebetterlab.io.

I make this podcast available for free and all I ask is that you go to the show page for Choose the Hard Way on iTunes and Spotify and hit 5 stars. To be in touch, DM me @hardwaypod on Instagram or email [email protected]. Find Joe at https://petrow.ski/.

Thanks to our sponsor The Better Lab

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Charisma, fame, good looks, superhuman physical and artistic achievement. Some people seem to have done everything and to be everything you dream of becoming. And as Cory Richards shares in this interview, everything can be nothing and anything can be the opportunity for presence, mindfulness and connection to who and what matters most.

Cory climbed Mount Everest without supplemental oxygen in 2016 and was the first and only American to climb one of the world's 8,000 meter peaks in winter, where he almost died in an avalanche and took one of the most famous photos of his career that became the cover of the 125th anniversary issue of National Geographic. Cory has been a National Geographic Adventurer of the Year and National Geographic Photographer fellow.

His memoir, The Color of Everything, out July 9th, tells the story of his journey with mental health and how it has shaped his life, his path as an adventurer and artist and his decision to walk away from climbing, photography and shed his former identities to move to LA and be a writer.

Once I started reading The Color of Everything, I couldn't put it down and since I finished it, I can't stop thinking about it. It's a profound, must-read book and I'm sure you'll see it on many best of the year lists come December. (Pre-)order it now here.

I worked with Cory in support of his Everest expeditions in 2016 and 2017 and since I started this podcast in 2018, I've wanted to have him on the show. I'm glad it took six years of exchanging messages for this interview to happen, because now is the right time and I'm excited to share it with you. Find Cory on Instagram @coryrichards and at www.coryrichards.com.

Thanks to our sponsor The Better Lab

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Heather Jackson has won six full Ironman triathlons, 16 Ironman 70.3 races, the Escape from Alcatraz triathlon and she also won the Wildflower triathlon four times. She played D1 hockey at Princeton where she was a two-time captain and was on the US National team for cycling track racing. In 2023, she left triathlon to be a pro gravel racer AND a pro ultra trail runner. In her first season she won the Belgian Waffle Ride San Diego and the Javelina 100 foot race. I mean, damn.

Heather has an awesome YouTube channel and if you're a fan, you know she has done a lot of media and podcast appearances. In this interview, we get into new material and talk about Heather's mind game, why she continues to take positive risks and try new things and much more. Find Heather on YouTube and Instagram @hjacksonracing, find those links in the show notes. A big thank you to Michael Marckx and Heather's husband Wattie for helping make this interview happen and to Heather for everything she graciously shares in this conversation.

Choose the Hard Way is a podcast about how doing hard things is fun and builds stronger humans. If you haven't done this already, now would be a great time to help me help you. To do that, just hit subscribe and rate the show five stars on Apple Podcasts or Spotify and share this episode with someone you care about. To be in touch, DM me @hardwaypod on Instagram. This episode is brought to you by Movemint. If you've ever registered for a bike ride, run or charity event like a walk-a-thon, you know the experience usually sucks. Movemint is a new events registration platform that makes event discovery, registration and management a better, more cost effective and delightful experience for event promoters and customers. It's making a broken and bad experience so much better that I knew I had to get involved and that's why I'm an advisor to the company. If you're an event promoter, go to www.movemint.cc to learn more.

Thanks to our sponsors:

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