Popular music history collides with data analytics, charts, and numbers in this insightful and surprising look at the greatest hits and musicians, fads, forgotten artists, and much more. Data analyst and musician Chris Dalla Riva reframes everything you thought you knew about music.

Did you know that hit songs in the late 1950s were regularly about gruesome death? That a US vice president wrote a number one hit? That while TikTok has spawned countless hits, it's made artists more anonymous than ever before? That pop songs have shaped race relations in the United States? That the key change died around 2003? And that's just the beginning.

Coupling hard data with engaging anecdotes, Uncharted Territory: What Numbers Tell Us about the Biggest Hit Songs and Ourselves (Bloomsbury, 2025) is both a takedown and celebration of popular music and provides new ways to think about your favorite songs, genres, and artists from the last 6 decades using unexpected statistics and playful visualizations. This entertaining history is filled with the most popular musicians of all time from The Beatles and The Bee Gees to Michael Jackson, Mariah Carey, and beyond. Whether you danced the twist or the dougie at your senior prom, you're sure to never listen to music again in the same way.

Chris Dalla Riva lives at the intersection of music and data. Playing in bands and recording music since his teenage years, Dalla Riva is currently a Senior Product Manager at Audiomack where he focuses on data analytics and personalization.

Gregory McNiff is a Managing Director in the New York office of the Blueshirt Group, an IR firm focused on technology. Greg holds an MBA from the University of Chicago Booth School of Business, an M. Litt. in Shakespeare Studies from the University of St. Andrews and a B.A. in Classical Languages from Columbia University.

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