We know that buyer behaviour has changed a lot this year. People generally take longer to buy and we’re seeing a much longer purchasing window. This can be really disheartening for business owners, and I’ve seen many adopt the belief that their clients aren’t buying from them in 2023.  

With high inflation occurring globally, there can be a lot of fear around buyer behaviour. My stance around this is not one of fear, but rather viewing it as an opportunity to build a sustainable business that can withstand different economic seasons. 

Today I share with you a few different strategies that you can use to support your clients in their buying journey. I talk about creating multiple touchpoints for people to get to know you and build a relationship of trust with you.

I believe that lengthening the time you spend with your potential client can be powerful in holding their attention and inspiring them to buy from you. 

Nurturing your potential client through the sales process provides a gateway for you to find out more about what they want. Then, you can offer up the answers and solutions they need. 

If you’re experiencing any type of client drought right now, I believe this episode will really support you to create some powerful ways to connect with your future clients.

What are some steps you can take to guide your potential clients to buy from you in 2023? 

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