Coaching Inc with Tom Krol

By Tom KrolBusiness Entrepreneurship Education Self-Improvement Marketing

Coaching Inc with Tom Krol episodes

June 30, 2025CIP - S2 - 033 - Fix Your Price, Fix Your Sales – A Live Call Every Coach Needs to Hear with Ashley Lorraine
Still, struggling to close clients? Feel like your price point is sabotaging your success? In this episode, Ashley Lorraine, a former school principal turned seven-figure real estate investor, sits down with Tom Krol to fix what’s broken in most coaching businesses: the mindset around pricing and selling.
From setting the right offer to structuring better calls, this episode is a masterclass for every coach who is tired of discounts, delays, and disappearing leads.
You'll Learn How To:
Set a price that reflects real value and converts
Stop “mothering” your clients and start leading them
Use the “pivot question” to move from help to the close
Break big results into small, sellable steps
Design your modules so clients don’t stall or ghost
What You'll Learn in This Episode:
(03:07) Ashley’s journey from school principal to real estate and coaching
(05:22) Shifting from high-level execs to average earners
(06:25) The mistake of not giving your clients a chance to take action
(08:09) Why your clients might be stalling (and how to fix your modules)
(09:15) Why your vocabulary may be too complex for your audience
(13:31) The 5 golden rules of organic marketing
(13:34) Rule #1: Copy somebody's style that you can agree with
(14:10) Rule #2: Make it big
(14:29) Rule #3: Consistent
(14:45) Rule #4: Singular
(15:53) Rule #5: Fast response
(20:31) Get attention, hold attention, monetize attention
(24:38) How to find people who are willing to pay
(28:23) Why a single primary offer can out-convert complex programs
(30:35) Coaching business revenue stages: 10K → 40K → 100K/month
(33:00) What makes someone say yes: conviction, clarity, and contagious belief
(35:51) Three things you want to sell to your male audience
(38:22) Coaching business is a people business
Who This Episode is For:
Coaches who are tired of chasing leads and discounting offers
Aspiring educators transitioning into the coaching space
Entrepreneurs struggling to create a scalable offer
Women in coaching who are ready to lead with confidence
Why You Should Listen:
If your price feels “off,” your conversions are lagging, or your clients aren’t taking action, this episode will show you what’s happening under the hood. Ashley and Tom break down the emotional and strategic layers that separate coaches who get stuck from those who scale up.
Resources:
Start a great adventure and an awesome journey in coaching. Don't miss the Nashville event! Visit coachinginc.com and fill out an application form.
Follow Ashley here:
Ashley’s Instagram: @ashleylorrainemed
Ashley’s Facebook: Ashley Lorraine, M.Ed.
Ashley’s Tiktok: @ashleylorraine.med
Ashley’s YouTube: https://www.youtube.com/@ashleylorrainemed
46 min
June 26, 2025CIP - S2 - 032 - Alex Hormozi’s Advice on How to Grow a Community - And How Michael Used It
What does it take to build a thriving community and keep it growing without burning out?
In this episode, Tom Krol sits down with Michael Mnatsakanian, founder of Super Investors, to talk about what it means to grow a purpose-driven community with real staying power. Inspired by advice from Alex Hormozi, Michael shares his framework for scaling coaching and investing communities the right way that is grounded in service, simplicity, and sustainability.
You'll Learn How To:
Define success beyond money and why it matters
Build a paid community with real clarity and alignment
Use free value to attract your ideal members
Balance scalability with authenticity
Avoid the common traps of chasing cash over congruence
What You'll Learn in This Episode:
(00:00) Why success is peace, not just wealth
(02:28) The wealthiest people are not always the most successful
(03:15) Put a cap on your financial aspirations to protect your joy
(03:36) What happens when your finances are finally handled
(06:31) Michael's focus: Helping people, creating cool stuff, and leading awesome training
(10:24) What passive income means in real business
(12:19) Why no business is truly 100% passive
(12:55) Michael's definition of a lifestyle business
(14:45) Generational wealth through compound interest
(16:25) Rule #7: Strive to be the best, not the biggest
Who This Episode is For:
Coaches and community leaders who are building paid memberships
Investors scaling their brands into educational programs
Entrepreneurs balancing wealth-building with life goals
Creators who value trust, service, and substance over hype
Why You Should Listen:
If you ever feel like you are chasing growth at the cost of your life or are unsure how to scale your coaching program without losing your values, this conversation is for you! Michael shares a grounded and inspiring approach to building not just a business, but a movement.
Apply for Coaching Inc.’s mastermind at coachinginc.com and get access to the top ecosystem for coaches, creators, and consultants.
You can also get free investing calculators and amazing stuff about Super Investors on Michael's Instagram: https://www.instagram.com/michaelmnat
Follow Michael here:
Michael's Website: https://superinvestorsrei.com/
Michael's YouTube: https://www.youtube.com/@SuperInvestorsREI
49 min
June 23, 2025CIP - S2 - 031 - Why YouTube Will Outperform Every Platform in 2025 — And How to Win Now with Aleric Heck
Still, sleeping on YouTube? This episode is your final wake-up call.
Tom Krol sits down with Aleric Heck, founder of the 8-figure agency AdOutreach and one of the top YouTube growth and ad experts. Aleric has helped coaches, consultants, and course creators generate hundreds of millions in revenue... using nothing but YouTube.
If you are a coach who wants more leads, authority, and impact, this masterclass will give you everything you need to dominate YouTube in 2025 and beyond.
You'll Learn How To:
Build a YouTube channel and start a coaching business
Come up with catchy names for your YouTube channel
Write YouTube video scripts trained in your voice using AI
Optimize titles, thumbnails, and descriptions for discovery
Maximize the use of AI in filming and editing your video
Combine organic and paid YouTube to create a revenue flywheel
What You'll Learn in This Episode:
(04:20) Start of Aleric's career, and what does he do
(05:01) How Aleric grew his first channel to 500K subs as a teenager
(06:08) Building a business helping coaches run YouTube ads
(08:54) How to set up your YouTube channel the right way
(11:01) Personal brand vs. business brand: what to name your channel
(12:32) Creating videos that your ideal client is already searching for
(18:02) Frameworks: Hooks, open loops, and calls to action
(22:14) How to use your iPhone or webcam to film high-quality content
(23:43) Editing tips for beginners
(25:07) What to write in your title, thumbnail, and description
(26:12) How to do subtle CTAs without sounding pushy
(31:46) The 3-step formula to YouTube ads: Hook, Educate, CTA
(34:53) Real reasons coaches fail
(41:58) Using in-feed ads to grow your channel fast
Who This Episode is For:
Coaches, consultants, and course creators who want more high-ticket clients
Podcasters and content creators who want a long-term strategy
Anyone new to YouTube who wants to launch the right way
Why You Should Listen:
If you are not building on YouTube, you are missing a great opportunity to scale up! In this episode, Aleric breaks down the exact playbook his 8-figure clients use to dominate YouTube without needing a studio, big audience, or ad budget.
Download Aleric’s free 19-page YouTube Ads Strategy PDF at adoutreach.com/gift
Join the best mastermind for coaches at https://coachinginc.com/
Aleric’s tool suggestions for setting up your first YouTube account:
Keyword Search
YouTube Content Ideas
Connect with Aleric Heck:
Website: https://aleric.com/
Instagram: https://www.instagram.com/alericheck
YouTube: https://www.youtube.com/@AlericHeckYT
48 min
June 19, 2025CIP - S2 - 030 - 5 Reasons Your Podcast Sucks (and How to Fix It NOW) with Darrin Bentley
So you launched a podcast… but no one's listening, no leads are coming in, and your downloads look like your old Myspace profile.
In this episode, Darrin Bentley, the podcasting powerhouse behind some of the most successful coaching and expert-led shows, breaks down exactly why your podcast is underperforming and how to fix it. Whether you’ve already launched or you are just thinking about it, this is your no-fluff guide to turning your podcast into a powerful client-generating machine.
You'll Learn How To:
Identify the five critical elements missing in your podcast
Craft a clear, compelling podcast premise
Define your ideal listener with laser precision
Be authentic and create deeper connections
Optimize your podcast description for search and discovery
Launch (or relaunch) your podcast the right way
What You'll Learn in This Episode:
(01:34) Why your podcast isn't broken—your strategy is
(02:17) Podcasting is the most powerful marketing channel for coaches
(02:28) Podcast creates a high level of intimacy with your audience
(04:37) The 5 most common mistakes and how to fix them
(04:49) Mistake #1: No unique premise
(06:33) Mistake #2: You don’t know who your audience is
(07:06) The perfect listener framework
(08:10) Mistake #3: You’re not being real—ditch the radio voice
(10:59) Why your struggles are your most magnetic stories
(11:43) Mistake #4: You're not optimizing your podcast description
(12:20) How to use Apple’s 4,000-character limit to boost SEO and visibility
(15:00) Mistake #5: You have no launch plan
(16:49) The 300-person “wedding list” strategy for launch
(20:25) Bonus Tip: Consistency is the ultimate game-changer
Who This Episode is For:
Coaches, consultants, and course creators with a podcast that’s underperforming
Anyone thinking of launching a podcast in the next 6 months
Entrepreneurs using content but struggling to generate high-ticket leads
Experts who want to build trust and grow an audience without paid ads
Why You Should Listen:
This episode is a free masterclass for which most podcast consultants charge thousands. Whether you are new or seasoned, if you want your podcast to drive business, you need to hear this. One tweak from Darrin’s list could change everything.
Need help launching or fixing your podcast?
DM Darrin Bentley on his social media accounts for support.
Instagram: https://www.instagram.com/iamdarrinbentley/
Facebook: https://www.facebook.com/iamdarrinbentley/
LinkedIn: https://www.linkedin.com/in/darrinbentley/
Ready to build a high-converting podcast?
Apply for Coaching Inc.’s elite mastermind at CoachingInc.com and learn from the best.
24 min
June 16, 2025CIP - S2 - 029 - The Moment That Could Have Crushed Tom Krol (And What He Did Instead)
What happens when everything you’ve built—your audience, reach, and marketing—vanishes overnight?
In this powerful solo episode, Tom Krol opens up about a real-time challenge that would have ended most businesses: losing access to his entire Facebook account after 11+ years. But instead of crumbling, Tom pivots fast and shows you what it means to be a professional entrepreneur.
If you ever relied too heavily on one platform or strategy, this episode will shake you up, ground you, and help you build a resilient business.
You'll Learn How To:
Respond to setbacks with power and speed
Diversify your lead gen beyond one platform
Make fast decisions under pressure
Implement the “Progress, Not Perfection” mindset in chaos
Rebuild better with real gratitude and long-term thinking
What You'll Learn in This Episode:
(02:20) Tom’s entire Facebook account disappears after 11 years
(03:40) Why this is good news—and a lesson in resilience
(04:02) The power of your network in a crisis
(05:13) The move to Instagram and LinkedIn (and how he does it)
(10:36) What the life of an entrepreneur is
(13:19) Perspective: Your setbacks are opportunities to be better
(14:09) The game of entrepreneurship is money management
(15:42) Profit First principles to weather any storm
(17:36) Contagious enthusiasm: Why joy and grit win every time
Who This Episode is For:
Coaches who feel too dependent on a single platform
Entrepreneurs who want to build real resilience
Creators or marketers going through a major pivot
Anyone who feels like they just lost it all
Why You Should Listen:
This is a real story, not a highlight reel. If you want to know what separates amateurs from pros—it is this. The ability to adapt, stay calm, and rebuild smarter. Learn what Tom did and how you can turn setbacks into momentum.
Follow Tom Krol here:
Tom Krol Facebook
Tom Krol Instagram
Tom Krol LinkedIn
Coaching Inc Website: https://coachinginc.com/
Follow Jon here:
Jon Bentley Instagram

Follow Anthony here:
Anthony Simonie LinkedIn
20 min
June 12, 2025CIP - S2 - 028 - From the Ground Up - How Top Coaches Rebuild Smarter and Stronger with Rotty Garcilazo
In this episode, Tom sits down with Rotty Garcilazo, one of the top rehabbing coaches in the country, for a raw and inspiring look at how to reset, rebuild, and rise even stronger.
From burning out after 37 boot camps to launching an AI-powered academy, Rotty shares exactly how he builds his coaching business for the future—smarter, leaner, and more scalable.
Whether you are in real estate, construction, or any kind of coaching, this episode is filled with street-level insights and practical systems to grow without grinding yourself into the ground. Listen and enjoy the show!
You'll Learn How To:
Start a coaching business from scratch (even with no audience)
Use social media and storytelling to attract your first clients
Build a “done-with-you” consulting offer that sells
Add AI to your coaching program without being technical
Rebuild your business for scale, sanity, and sustainability
What You'll Learn in This Episode:
(05:30) How Rotty started coaching using just Facebook videos
(09:31) The $5K–$10K offer that launched his first coaching program
(11:32) What is a rehabber?
(13:04) Branding "Flip That Sh*t" and learning to package offers
(14:33) Running his first $997 boot camp and what worked
(17:34) From technician to teacher: How to transition from doing to coaching
(22:09) Burnout, course correction, and a second launch
(23:12) Business is not a hobby; Flipping is not a hobby
(24:54) Building and integrating Rotty AI into his coaching model
(27:19) The new Rotty Rehab Academy: $2.97/month with 24/7 AI access
(30:07) Turning boot camps into massive mastermind
Who This Episode is For:
Coaches looking to pivot or rebuild their business
Construction experts, GCs, or rehabbers wanting to scale their skills
Entrepreneurs who have been burned out and want a smarter model
Anyone interested in combining AI and coaching
Builders who want to turn what they do into something they teach
Why You Should Listen:
This isn’t theory—it’s real business building from the trenches. If you have ever felt burned out, stuck, or unsure how to scale what you know, Rotty shows you how to rebuild stronger, smarter, and more aligned with who you are. With a bold mix of grit, tech, and strategy, this episode lays down a clear path for the modern coach.
Follow Rotty here:
Rotty Facebook
Rotty LinkedIn
Rotty Instagram
36 min
June 09, 2025CIP - S2 - 027 - What Every Coach Needs to Know About AI...Before It’s Too Late with Tom Krol
Is AI a threat to coaching—or the biggest opportunity in a generation? In this solo episode, Tom Krol delivers a straight-shooting roadmap on how coaches must adapt to artificial intelligence now or risk being left behind.
Whether you’ve been ignoring AI, dabbling in ChatGPT, or already experimenting with agents and automation, this episode will give you a clear understanding of what’s changing, what to do about it, and how to position yourself to win in a future already here.
You'll Learn How To:
Use AI to scale your coaching business, not sabotage it
Transition into models that AI can’t easily replace
Set up an “AI exploration” routine that keeps you competitive
Understand agents and how they’ll power your backend
Build a platform business that thrives in the AI age
What You'll Learn in This Episode:
(00:50) Why the resistance to AI—not AI itself—is the real threat
(03:44) AI capabilities are tremendous
(04:57) Some things AI can't replace easily
(05:47) The mastermind model: a human-centered moat around your business
(09:25) How to train yourself in AI, even with no technical background
(10:28) The coming AI revolution (bigger than the internet or mobile phones)
(12:41) Your involvement in AI is critical, meaningful, and can make a bigger impact
(15:48) How AI is changing the landscape in coaching
Who This Episode is For:
Coaches and consultants wondering how AI will affect their business
Business owners who want to stay relevant and competitive
Course creators or community leaders worried about tech disruption
Anyone who’s heard the AI buzz but needs clarity on action steps
Why You Should Listen:
This episode isn’t about AI hype. It’s about urgency. AI is already reshaping the coaching industry—and it’s not waiting for you to catch up. If you’re serious about growing your business, protecting your income, and leading in this next era, this episode is a must-listen.
Mastermind coaches who struggle to attract the right people
Team leader who wants to help people get the outcomes they want
People who plan to launch a mastermind
Why You Should Listen:
If you want to launch a high-impact mastermind or someone who struggles with attracting the right people to their team, this episode will provide you with the right insights and knowledge on how to get started and do it right.
Want to future-proof your coaching business?
Apply to join Tom's Mastermind at coachingInc.com and learn directly from the best in the industry.
Get free access to Francis Ablola’'s AI training in Orlando by using the keyword “coach” at checkout.
18 min
June 05, 2025CIP - S2 - 026 - How to Write a Book That Gets Clients (Not Just Compliments) with Shanda Trofe
Thinking about writing a book to build your brand or scale your coaching business, but are overwhelmed with where to start? In this powerful episode, Tom sits down with USA Today and Wall Street Journal bestselling author Shanda Trofe, founder of Transcendent Publishing and the strategist behind over 700 #1 bestselling books.
Shanda breaks down the exact process behind writing a nonfiction book that sells your coaching, consulting, or course programs. Whether you are a first-time author or have written a book that didn’t convert, this episode is packed with practical, proven strategies to help you get results.
You'll Learn How To:
Structure your book to hook readers from page one
Use storytelling to build deep trust with your audience
Turn a book into a lead-generating machine
Avoid common mistakes that keep books from selling
Launch a book the right way to hit bestseller status
What You'll Learn in This Episode:
(04:17) How did Shanda get started working with coaches and course creators
(06:28) The emotional connection every powerful book needs
(08:06) How to use your origin story to create trust
(12:32) Creating a story to hook your readers and pull them in
(14:02) Give away as much value as possible
(17:10) How long your book should be (and why it matters)
(18:39) Hardcover vs. paperback and how to use them strategically
(22:35) Things to do upon entering the editing process
(27:20) The art of formatting
(29:43) How to do a book launch?
(31:11) Compiling a review team
(34:15) What would my ideal reader be putting into the Amazon search bar?
(42:28) The writing sprint trick to unlock creativity fast
Who This Episode is For:
Coaches, consultants, and course creators are ready to grow their authority
First-time authors unsure where to start
Entrepreneurs with a message and a mission but no writing roadmap
Anyone who has written a book but didn’t see real business results
Why You Should Listen:
If you are serious about using your book to build your brand, attract your ideal clients, and create an asset that brings in leads forever — this is the blueprint. Shanda pulls back the curtain on what it takes to write, publish, and launch a book that moves the needle in your business.
Follow Shanda here:
Website: https://www.transcendentpublishing.com/
46 min
June 02, 2025CIP - S2 - 025 - Stop Trying to Get Rich Without Becoming the Person Who Earns It with Tom Krol
What if chasing wealth is keeping you from becoming wealthy? In this powerful solo episode, Tom Krol reveals why true success and wealth don’t come from hustle, strategy, or even talent—but from becoming the kind of person who earns them. With raw honesty and real-world wisdom, Tom shares his morning rituals, mindset shifts, and why most entrepreneurs stay stuck. If you've ever felt like you're working hard but not moving forward, this is your wake-up call.
You’ll Learn How To:
Start each day with revenue-producing actions
Define success and wealth with internal clarity
Use reading and prayer to rewire your mindset
Build grit and mental discipline through daily habits
What You’ll Learn in This Episode
(02:13) Tom shares how rising naturally at 4:45 AM changed his life.
(03:40) Defines success as alignment to your ideal, and wealth as having options.
(06:01) 88 principles guide decisions, revenue comes first
(08:21) He discusses selling $75K worth of mastermind seats in 2 days.
(09:08) He recommends starting your day reading, not scrolling.
(13:37) Start with prayer, enemies before children
(15:15) Tom shares how reciprocity led to strong partnerships.
(17:10) True gratitude shows in how you use strength to serve.
Who This Episode Is For:
Entrepreneurs stuck in hustle without fulfillment
Coaches wanting to level up their mindset and results
Aspiring business owners looking for clarity and traction
Listeners ready to stop chasing and start becoming
Why You Should Listen:
Tom Krol delivers a high-impact breakdown of the real difference between amateurs and professionals. He unveils how foundational habits, prayer, and purpose—not more work—unlock lasting success. If you're ready to shift from chasing to creating, this is the episode.
Tom Krol's 21 Must Read Books For Entrepreneurs- https://coachinginc.com/21books/
21 min
May 29, 2025CIP - S2 - 024 - Burnt Out, Broke, and Rebuilding - Here’s the Blueprint That Works with Tom Krol
Feeling burnt out, broke, or stuck restarting your coaching business? What if the key to rebuilding isn’t more tools or teams, but a simple, proven blueprint that actually works? In this episode, Tom Krol breaks down exactly how coaches can bounce back after losing momentum, burnout, or bad decisions. This episode is packed with practical advice on rebuilding a sustainable coaching business and avoiding common comeback mistakes.
You’ll Learn How To:
Identify common mistakes coaches make when trying to bounce back
Focus on foundational revenue goals before scaling
Use organic strategies to indoctrinate your audience effectively
Build a step-by-step growth plan from $12K to $120K per month
What You’ll Learn In This Episode:
(00:45) Why many coaches lose confidence when business stops
(01:10) The biggest mistakes coaches make when trying to bounce back
(03:43) The truth about paid ads versus organic lead generation
(04:24) Why indoctrination takes 4 to 7 hours, not just touches
(05:44) The challenge of cold traffic from paid ads for coaches
(07:36) When and why to hire your first executive assistant
(08:33) Scaling beyond $40,000/month with a marketing person
Who This Episode Is For:
Coaches feeling burnt out and broke ready to rebuild
Coaches overwhelmed by complex marketing funnels and ads
Coaches stuck spinning wheels trying to regain momentum
Entrepreneurs wanting a simple, actionable business blueprint
Why You Should Listen
Tom shares real-world advice for restarting from scratch without expensive tools or complicated strategies. Whether you’re starting over or need clarity on your next steps, this blueprint will help you rebuild smarter, not harder.
Apply to Coaching Inc. Mastermind: https://coachinginc.com
Affordable CRM recommended by Tom: https://coachinginc.com/crm
11 min

About Coaching Inc with Tom Krol

From the publisher's feed

Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies…

that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!