Coaching Inc with Tom Krol

There are a lot of people in the coaching space who want to start building a mastermind. The first question they've got to ask is, "How do you start from scratch?" Cody Jefferson, a guy who has built some of the most successful masterminds in the country, answers this question. In this episode, he talks about the things that work and don't work in a mastermind, marketing yourself and attracting audiences organically, and how to tell stories that sell. Listen and enjoy the show!

You'll Learn How To:

• Build a mastermind from scratch
• Market yourself like a rockstar in a podcast
• Tell stories that sell
• Organically get audiences without spending a dime

What You'll Learn in This Episode

• (02:39) Join a mastermind and see how it runs
• (04:53) First rule in creating a mastermind: Get an audience
• (07:59) A way to build an audience 
• (09:44) The importance of having a podcast
• (12:55) Everybody has a story and a belief system
• (15:37) Specific methodology in starting a mastermind
• (17:58) Start organizing your content
• (23:40) Building your community through Facebook
• (28:36) What is the unique selling proposition?
• (30:48) Different interviews, same point, but different stories
• (34:26) Recalibrating belief system
• (43:33) Who you are has always been enough

Who This Episode is For:

• People in the coaching space who want to start building a mastermind from scratch
• Coaches and leaders who want to create high-impact and high-income masterminds
• Course creators who want to master storytelling

Why You Should Listen:

Suppose you want to build a mastermind and organically attract an audience. In that case, you must know the importance and power of storytelling through podcasts, social media content, and other platforms. This episode will give you practical tips on how to start from scratch and create a mastermind by building an audience, creating content, and telling your story.

Follow Cody here:

• Cody Website: https://codyjefferson.com/ 
• Four Rooms Mastermind: https://fourroomsmastermind.com/ 

Ever feel like you should write a book, but just the idea of sitting down to do it feels overwhelming, time-consuming, or confusing? What if you could write a book and knock it out in a single day, and have it generate leads for you on autopilot forever? In this episode, Lyndsey Merryman, who's been selling online for over 20 years, now breaks down her exact process and frameworks for writing a high-converting book in just one day using AI. In this episode, she talks about how to write a book that sells, how to get on the bestseller list, and how to do it using AI. Listen and enjoy the show!

You'll learn how to:

• Train AI to sound just like you.
• Craft titles that attract your perfect clients
• Write in a way that hits the pain points, desires, and goals that your audience already has.
• Identify the biggest mistakes most authors make 
• Create sales and marketing assets that work 24/7

What You'll Learn in This Episode

• (04:00) Writing a high-converting book
• (06:30) Recommended AI for writing a book
• (08:28) Creating an avatar profile in ChatGPT that matches you
• (10:56) Start with a striking title and cover
• (12:19) Outline the chapters based on that title
• (15:30) Provide steps in your book disguised as storytelling
• (19:15) Each chapter should have a different story
• (20:22) What is a soft CTA in a book?
• (25:38) Lyndsey's advice for people starting to write a book
• (27:42) Her two favorite AI tools

Who This Episode is For:

• Aspiring authors who want to write a book that sells
• Authors who want to maximize AI to create best-selling books

Why You Should Listen:

If you are an aspiring author who wants to create a high-converting book or someone who wants to maximize the potential of AI in writing high-quality content, this episode will give you the best insights and knowledge from an expert who has been in the field for 20 years. 

Follow Lindsey here:

• Lyndsey's Website: https://authorbonuses.com/ 

Thinking about launching a mastermind or scaling the mastermind you already have, but struggling to attract the right people? On today's episode, Tom speaks with Patrick Precourt, a very successful real estate entrepreneur and performance coach who worked with some of the biggest names across different industries. Patrick has coached high-level entrepreneurs and now stepped into the MMA cage. In this episode, he talks about why many people struggle to build a successful Mastermind and what he does differently. Enjoy the show!

You'll learn how to:

• Attract people to join your Coaching Mastermind
• Get started creating a high-impact Coaching Mastermind
• Distinguish a good failure and a lousy failure
• Get committed to the goals that you set

What You'll Learn in This Episode

• (03:12) You don't get longevity without having some foundational pieces in place
• (05:56) Helping people get the outcomes they want by creating an environment conducive to their success
• (06:39) Forcing people for referrals vs Attracting people into your space
• (10:21) Managers' objective is to drive results; leaders are to grow people
• (11:22) The level of humility of people affects how they grow
• (13:43) How to get started in creating a Mastermind?
• (16:12) Secrets to strive for freedom
• (18:30) The misconception about 'failure'
• (19:18) Failure by choice and failure by default
• (22:50) Commitment to goals you create
• (25:27) Don't let the circumstances dictate your results
• (29:08) About the discovery process
• (30:15) Your GPS doesn't work until you get moving

Who This Episode is For:

• Mastermind coaches who struggle to attract the right people
• Team leader who wants to help people get the outcomes they want
• People who plan to launch a mastermind

Why You Should Listen:

If you want to launch a high-impact mastermind or someone who struggles with attracting the right people to their team, this episode will provide you with the right insights and knowledge on how to get started and do it right.

Follow Patrick here:

• Facebook: https://www.facebook.com/patrickprecourt/ 
• Instagram: https://www.instagram.com/patrickprecourt 
• Website: https://www.patprecourtevents.com/ 

Do you want to generate clients without spending thousands of dollars on paid ads? This episode is for you, as Keith Gillispie, a former Marine-turned real estate investor-turned software creator-turned coach, is going to talk about his military-based methodology for getting massive results for clients. 

You'll learn how to:

• Create software using YouTube, ChatGPT, and GrokAI for code.
• Identify the dangers of scaling too fast in business.
• Land your first 10 clients without spending a dime on ads.
• Build a solid foundation of organic lead flow and organic traffic.

What You'll Learn in This Episode:

• (02:21) Keith shares his story of how he started coaching
• (03:00) How he started software as a solution to his problem
• (09:57) Using ChatGPT01 and GrokAI to code and automate a rental analyzer
• (11:54) Cost of running an application
• (13:46) Reason why Ryan doesn't just give somebody a software
• (16:18) Education, operating system, and support
• (20:46) Setting up the software for his coaching clients
• (22:03) How did you get your first 10 coaching clients?
• (23:48) Building a solid foundation of organic lead flow and organic traffic
• (25:52) Using Facebook groups to get clients
• (29:19) Dos and don'ts, strategies, and recommendations using Facebook groups
• (32:10) Keith's advice for people who are starting as coaches and mentors

Who This Episode is For

• Someone who is just starting as a coach, consultant, course creator, or mentor
• Coach who wants to build a six-figure business without dumping cash into ads
• Entrepreneur who wasted time and money on tactics that just don't work

Why You Should Listen

If you want to know how to get clients without spending too much on Facebook ads and other useless tactics, Keith Gillispie provides useful experience on how he maximized Facebook groups, ChatGPT, and other social media platforms to get organic lead flow and traffic. 

Follow Keith here:

• LinkedIn: https://www.linkedin.com/in/keith-gillispie/
• Website: https://playbook.reiautomated.io/

Are you trusting PayPal or Stripe to process your payments? If so, are you aware that one day they could freeze your funds without warning? This episode discusses the hidden risks of using these platforms, particularly for coaches and consultants. Ryan Ellefsen, who has helped finance big names like Tony Robbins, reveals why your payment processor might be the biggest threat to your business and how to protect yourself from disaster.

You’ll learn how to:

• Identify risks with PayPal and Stripe.
• Protect your business by setting up backup merchant accounts.
• Minimize unnecessary payment processing fees.
• Build strong relationships with banks to ensure smoother transactions.
  Transition smoothly from beginner payment systems like Stripe.

What You’ll Learn in This Episode

• (02:58) Ryan explains how PayPal froze their account with no warning.
• (04:06) Why coaches and consultants are losing money without realizing it.
• (05:21) The issue with Stripe for high-ticket business models.
• (06:50) Stripe's hidden fees and how they hurt your business.
• (08:35) The importance of having a backup merchant account.
• (10:10) When to switch from Stripe to a more suitable processor.
• (12:00) How a direct relationship with the bank can protect you.
• (15:10) Why backup accounts are essential to business survival.
• (17:30) The difference between gross profit and net profit in merchant services.
• (19:40) How Stripe's pricing models don’t work for high-ticket offers.
• (21:40) Why business owners need to understand their merchant accounts.
• (24:20) The significance of reducing merchant fees for a healthier business.
• (28:00) Ryan shares quick tips on reducing credit card processing costs.

Who This Episode is For

• Coaches and consultants who use PayPal or Stripe.
• Entrepreneurs looking to secure their payment systems.
• Anyone interested in learning how to avoid financial pitfalls in business.
  
  

Why You Should Listen

If you're using PayPal or Stripe for high-ticket sales, you’re at risk of having your funds locked. Ryan Ellefsen provides insider knowledge on why these services may freeze your account and how to prevent it. This episode will help you avoid the mistakes that could cost your business thousands of dollars.

Follow Ryan here:

• Linked: https://www.linkedin.com/in/ryanellefsen
• Instagram: https://www.instagram.com/ellefsenryan/

For more information about the upcoming Coaching Inc. Summit on April 28th & 29th, 2025, check out the official event here: https://coachinginc.com/summit/ or email us at: [email protected]

Imagine transforming your expertise into a thriving coaching business, where your first paying client isn’t a distant dream but a tangible reality. The key to unlocking this success lies in mastering a few simple strategies that fast-track your progress. In this episode, we’ll dive into exactly how you can get started and avoid common pitfalls along the way.

 Matt Porcaro, a coach who specializes in first-time homebuyers and real estate investors, shares his blueprint for attracting ideal clients. He will walk you through his strategies, how to engage with them, and avoid costly mistakes that keep most coaches struggling.

You’ll Learn How To:

• Identify where your first paying client is hiding
• Avoid the common mistakes that keep coaches struggling
• Find the best places to post content that attracts clients
• Use organic marketing methods to find clients without ads
• Create valuable content that turns followers into paying clients
  
  

What You’ll Learn in This Episode:

• (01:34) How Matt started his coaching business without a brand.
• (03:45) Matt shares his niche coaching model for first-time homebuyers.
• (04:50) He discusses how the right mindset is key to client success.
• (06:20) Why Matt believes giving value without expecting anything in return works.
• (08:00) He explains how being passionate helps avoid burnout in coaching.
• (09:40) Matt talks about the importance of consistent, organic posting.
• (11:30) How posting daily content helped Matt gain an audience and followers.
• (15:20) Matt describes how to teach in a highly niche market with limited awareness.
• (17:05) The importance of solving a problem and creating solutions for clients.
• (21:00) Matt shares tips on managing client expectations and delivering on promises.
• (25:10) How creating engaging, organic content leads to attracting high-ticket clients.
• (28:20) The biggest mistake coaches make and how to avoid it.
• (30:40) The power of content marketing in attracting your perfect client.
• (32:50) Matt explains how to scale your business once you've got the right systems in place.
• (35:00) How Matt successfully balances passion and discipline in his business.

Who This Episode Is For:

• Aspiring coaches looking to land their first paying client
• Real estate investors and coaches looking to grow their audience
• Entrepreneurs eager to learn how to attract clients without ads
  
  

Why You Should Listen:

If you're struggling to attract clients and want to build a sustainable coaching business, Matt shares the exact strategies that allowed him to succeed without spending money on ads or building a massive following.

Follow Matt here:

• Website:https://www.the203kway.com/home
•  Instagram: https://www.instagram.com/the203kway/?hl=en
• Youtube: https://www.youtube.com/channel/UCUWPmdFn5IxZiAbH0zMZcmw
• Facebook: https://www.facebook.com/the203kway/

For more information about the upcoming Coaching Inc. Summit on April 28th & 29th, 2025, check out the official event here: https://coachinginc.com/summit/.

What if you could tap into a goldmine of potential clients without spending a dime on ads or building a large following? Many business owners get lost in the hustle of creating endless content, hoping the algorithm will do the work for them. But what if there was a simpler, more effective way to attract clients—one that taps into an already existing audience eager for your services?  In this episode Chris Logan shares his powerful strategy that made $150K in sales—all without spending on ads or even owning a Facebook group. Discover how Facebook groups can be the hidden goldmine for your coaching business.

You’ll learn how to:

• Leverage Facebook groups to gain clients
• Create valuable collaborations with group owners
• Engage with potential clients without sounding salesy
• Use simple live strategies to boost credibility
• Close high-ticket coaching sales without ads

Who This Episode is For:

• Coaches
• Consultants
• Course creators
• Individuals looking to increase revenue
• Those seeking new clients
• People interested in leveraging Facebook groups for business growth

What You’ll Learn in This Episode:

• (2:39) Chris explains how to secure your first deal in 90 days.
• (3:36) Best real estate deals are not always found locally.
• (4:03) Use Facebook groups to get clients without owning a group.
• (5:37) Position yourself as a "generous expert" to build trust.
• (7:05) Consistently answer questions to build trust in Facebook groups.
• (09:00) Start small with 3-5 active Facebook groups for growth.
• (09:51) Clean your Facebook network for improved engagement and reach.
• (12:00) Chris went from no product to $150K using Facebook groups.
• (14:15) Offer group owners a commission for promoting your services.
• (17:15) Deliver daily Facebook lives addressing client objections and questions.
• (20:10) Networking and live video build trust and expand reach effectively.
• (22:54) Remove non-engaged people from your Facebook network to boost reach.

Why You Should Listen:

Chris shares a simple, actionable method to land clients, whether you're just starting or looking to scale. No big audience required—just follow this strategy to make impactful connections and drive sales.

For more information about the upcoming Coaching Inc. Summit on April 28th & 29th, 2025, check out the official event here: https://coachinginc.com/summit/.

Are you posting daily on social media and still not seeing the results you want? The secret to transforming your social media presence into a client-generating machine lies in the strategy, not the frequency of posts. In this episode, Jen Way reveals her proven system that leverages Facebook groups to attract the right clients without burning out or running ads. Discover the social media strategy that actually works—no more guesswork, just actionable steps to start selling today!

You’ll Learn How To:

• Structure your social media to attract the right clients.
• Engage in Facebook groups without coming across as salesy.
• Turn interactions into revenue through authentic connections.
• Develop repeatable responses that save time and build trust.
• Leverage your network to grow your client base effortlessly.

What You’ll Learn in This Episode:

• (02:38) Jen's focus on giving valuable advice, not pitching coaching.
• (03:10) Successful social media clients aren’t lucky; they follow a strategic process.
• (03:30) Jen's system turns Facebook groups into client-generating assets without ads.
• (04:05) Networking and giving free value in communities, leading to new clients.
• (05:20) The importance of participating in Facebook groups without self-promotion.
• (06:40) Joining as many relevant Facebook groups as possible to help others.
• (07:15) Jen answers questions, offering direct, actionable advice without promoting services.
• (08:00) Focusing on adding value instead of selling within community groups.
• (08:30) Joining Facebook groups with active discussions leads to better opportunities for help.
• (10:00) Saving frequently used responses in a database for efficiency in answering.
• (11:00) Specific, actionable advice and avoiding overly cryptic responses.
• (13:10) Building a professional Facebook page with contact info and consistent posts.
• (14:00) Increasing organic reach through daily content and live streams on Facebook.
• (16:40) Network is the most valuable asset; connections lead to new opportunities.
• (28:00) The power of giving away valuable content to build trust and attract clients.

Who This Episode is For:

• Coaches, consultants, and entrepreneurs struggling to gain clients through social media.
• Marketers and social media managers looking to boost client engagement.
• Anyone interested in learning practical strategies to build authentic connections.
• Listeners looking to master organic client acquisition.
  
  
  

Why You Should Listen:

This episode challenges the conventional wisdom of constant posting and reveals why strategic interaction in Facebook groups outperforms any content schedule. Jen Way’s practical insights and real-world examples will give you a step-by-step roadmap to turn your social media presence into a profit-making tool.

For more information about the upcoming Coaching Inc. Summit on April 28th & 29th, 2025, check out the official event here: https://coachinginc.com/summit/.

What does an appealing life look like? How can we make our own life that appealing? What things will fill up my life and make me feel complete?

In this episode, Fraser Bayley, a master of selling, talks about the art of telling a story, the mistakes most people do in selling, and how to craft messages that attract clients like a magnet. Tons of value in this interview, so listen and enjoy the show! 

You’ll Learn How To:

• Master the art of storytelling when selling a product
• Craft messaging that attracts clients like a magnet
• Articulating a good message
• Think of creative ways of storytelling

What You’ll Learn In this Episode:

• (05:48) Articulating a good message
• (07:41) Creative ways of storytelling
• (08:09) His unique selling proposition
• (14:42) Fraser talks about himself
• (17:15) Concluding the story
• (23:10) The importance of being healthy more than a good business
• (25:42) Discipline vs Passion
• (28:21) What does an appealing life look like?
• (32:53) Walking through an ascension model
• (37:25) Connect with Fraser Bayley

Who This Episode is For: 

• Business owners who want to be masters of selling.
• Entrepreneurs who want to learn creative ways of storytelling.
• Listeners who are in the field of coaching, fitness, and health.

Why You Should Listen:

Fraser Bayley is an industry-leading nutritionist to the top 1%. He has coached & mentored the likes of famous American Idol Musician Chris Daughtry, to successful entrepreneurs such as Tim Bratz and Mark Evans, and he became a master at selling because he understood one thing: People don't buy products, they buy stories. His words are definitely valuable! 

Connect with Fraser:

• Instagram: https://www.instagram.com/fraserbayley
• Facebook: https://www.facebook.com/fraser.bayley
• Website: www.superhumanjourney.com

Why do some coaches make millions while others struggle to get noticed? What’s the secret behind successful coaches and course creators consistently making a huge impact? In this episode, Joseph Aaron shares the system that the top 7-figure coaches use to turn their messaging into a high-profit machine. From crafting the right words to leveraging psychological triggers, Joseph reveals the framework that can elevate your coaching business.

You’ll Learn How To:

• Master the messaging that converts.
• Use storytelling to sell like a pro.
• Skip years of audience-building.
• Leverage psychological triggers used by top brands.
• Create a seven-figure sales framework in your coaching business.

What You’ll Learn In this Episode:

• (03:33) Joseph discusses his transformation from broke to successful.
• (04:21) Messaging is the foundation for coaching business success.
• (06:30) The key to success lies in the right messaging framework.
• (08:44) Storytelling creates deeper connections and drives sales.
• (09:00) First principle for success: focus on the right messaging.
• (10:21) A framework is essential for clear and persuasive messaging.
• (11:11) Using storytelling effectively engages potential clients.
• (13:17) The 'multiply method' helps grow your coaching business.
• (13:28) Use the ‘desire sandwich’ to enhance your sales message.
• (14:25) Buying attention is a powerful strategy to build audiences.
• (16:40) A tailored message increases the effectiveness of sales.
• (18:55) Psychological triggers play a huge role in sales messaging.
• (21:20) Proper structure enhances clarity and effectiveness of your message.
• (23:34) Feedback is critical to refine your messaging approach.
• (26:01) Learn from failures and adjust your strategies.
• (32:15) Joseph shares insights from his book “Million Dollar Speaker.”
• (35:48) Hosting events can help scale your coaching business.
• (38:12) One impactful event can drive business growth.
• (40:02) Use media content to expand your business reach.

Who This Episode is For:

• Coaches looking to scale their businesses.
• Course creators who want to increase sales.
• Entrepreneurs interested in mastering the art of storytelling.
• Anyone in the coaching or speaking industry who wants to amplify their impact and income.

Why You Should Listen:

Joseph Aaron, from struggling and broke to building a multi-million-dollar coaching empire, shares his blueprint for success. If you’re serious about taking your coaching business to the next level, this episode is packed with actionable advice

Connect with Aaron:

• Email: [email protected].
• Instagram: https://www.instagram.com/josephaaronofficial/reels/