Today we answer some questions where both answers are unpleasant, so we have to choose the one that we prefer in terms of outbound.
Jeremy:
- More prospects or better reply rate?
- No first name, or no personalization line?
- Poor product with great value proposition, or a great product with a poor value prop
- No CTA, or no value prop?
- Losing one inbox per month or the market of 1000 prospects?
- Broken link in your email or linked to the wrong website?
- Spelling mistake in the name of the person or in the name of the company?
- To contact by mistake a wrong competitor or a client?
Jack:
- 50k price point with 200 companies in your market, or a 9/mo with 20,000 in your market?
- Intent data for 500 dream clients or mutual connection to 25 ideal prospects?
- 10% open rates, write what you want, or 80% open rates but AI writes your messages?
- 10% reply rate, or 100% reply rate but 95% are ANGRY responses?
- No personalization at all, or akward, over the top, creepy personalization?
- ONLY scarcity, or no weapon of influence?
If you want to be able to make some big decisions like we’ve just shown, we strongly recommend our https://course.quickmail.io/.
Happy cold emailing!
Jeremy and Jack
Resources:
- Influence, a book by Robert B. Cialdini https://amzn.to/33CrRRj