Can you run an A/B test if you have a few hundred prospects in a campaign?

Ask any data scientist or savvy marketer, and they’ll tell you “no”. Why? You need lots of data to have confidence that you’re actually picking the real winner.

So what’s a cold emailer to do?

In this episode, we explore this question and leave you with a reliable process for testing low-volume email campaigns using qualitative feedback, inbound data and a few other testing hacks you can use, right now.

Enjoy!

HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌ ‌THIS‌ ‌EPISODE:

• Why we need testing
• In what cases testing results are super valuable to drive your business decisions 
• How and when to do A/B testing
• How to increase deliverability with testing
• When to kill a variation

Now that you've heard our views on cold email testing, make sure you always keep a copy of every experiment you ran along with stats, so you can bring new team members up to speed on what worked and what didn’t.

Happy testing!

Jeremy and Jack

Today we are talking to Brian Massey, the founder of the Conversion Sciences, which is a data-driven conversion optimization agency with lab coats. Brian is also the author of the Amazon bestseller Customer Creation Equation. 

He is joining us today to talk about data behind messaging, and metrics that can help us perform better with emails.

Enjoy!

• How to tweek emails in order to have better conversion
• How to prepare your list before engaging the agency
• The best strategy for increasing your open rate
• Is trust the most important metric?
• How to arrive to the right message that will lead to conversion
• The most important triggers for clicking reply button
• How to choose the right form of email 

So these were Brian’s tips from the conversion lab. Put them to action and let us know how it goes!! 

Happy Cold Emailing! 

Jeremy and Jack

• Your Customer Creation Equation, a book by Brian Massey
• Waiting for Your Cat to Bark?, a book by Bryan Eisenberg and Jeffrey Eisenberg
• Thinking, Fast and Slow, a book by Daniel Kahneman
• https://conversionsciences.com/how-long-should-your-emails-be-what-the-data-tells-us/, episode on email marketing 
• Intended Consequences CRO, Podcast by Conversion Sciences

Let’s see what’s bothering you most these days in the world of cold email.

• What A/B test should I try out right now?
• Is it worth sending a cold email when you can send personalized LinkedIn invites in the B2B area?
• List building aside, what part of my email should I spend most effort on?
• How can I send 10000 cold emails per day?
• What are the basic ingredients of an effective cold email campaign?
• When should you not use cold email?
• How accurate is my open tracker?
• How can you get an SDR job using cold email?
• How effective is cold emailing for getting a job?
• Where should I put personalization?
• Should I worry about LinkedIn banning my account for sending lots of invites?
• What is the worst cold email you received?
• What did Covid do to the outreach world?
• What is the max number of people I should reach out to in an organization?
• What is working for outreach?

For a bit more knowledge check out episodes 72 and 164 that we mentioned and send us more questions that arise.

Happy cold emailing!

Jeremy and Jack

Today we’ve got three (potentially) glowing teardowns. Let’s dive straight into them and see which is the greatest email of the day!

Hopefully, you’ll be the shining cold emailer in your market, so stay tuned.

Happy cold emailing!

Jeremy and Jack

• CTA swipe file
• Building a StoryBrand, a book by Donald Miller
• Sign up for our course – Cold Email Outreach Masterclass

• Episode #152 - Teardown: 3 Cold Emails You Wish You’d Written
• Episode #138 - Teardown: Mastering LinkedIn Connection Requests
• Episode #120 - Teardown: Link-building and ripping apart a “fan’s” cold email
• Episode #115 – Teardown: More Cold Email Tips for Outsourced IT Agencies
• Episode #106 – Teardown: Improving “Outsourced IT” & SaaS Cold Emails
• Episode #103 - Line-By-Line Teardown on SEO & Technical Cold Emails
• Episode #091 - Teardown: Case Study on Improving Personalization
• Episode #077 – Teardown: Key Takeaways from Good, Bad And Ugly Cold Emails
• Episode #069 – Teardown: Go-2-Market, Nigerian Prince & Link Building Cold Emails
• Episode #061 – 4-part Email Teardown: How to Get a Reply from Jeremy
• Episode #057 – Teardown: Monkeylearn
• Episode #053 – Teardown: Contact Form Outreach
• Episode #048 – Teardown: Wins, Missed Opportunities and Pitfalls to Avoid
• Episode #038 – Cold Recruitment Email Teardown
• Episode #025 – Email Teardown
• Episode #014 – Email Teardown: Snype.io
• Episode #011 – Email Teardown: Casewave
• Episode #004 – Email Teardown: Skillshare

Benji Hyam is the Co-Founder of Grow And Convert, a really good content marketing agency we were impressed with, and now we are very excited to welcome him on the show. Enjoy!

• How experience can lead you to the idea for creating your business
• Marrying outreach and content
• One of the main challenges when you are creating the content
• Power of referral from a mutual connection
• How to create contextual CTA-s
• Opening doors by going above and beyond 
• What can positive persistence bring you
• What kind of outreach works today

So, at the end of our conversation with Benji, you learned that the question you should ask yourself is How can I compile unique content into a resource valuable to me? 

Very important lesson is to choose strategy over tactic, to know why you’re doing things, to find out what you are uniquely positioned and what unique skill set you can bring to the table.

Happy cold emailing!

Jeremy and Jack

• Grow And Convert, website
• Think And Grow Rich, a book by Napoleon Hill
• The Lean Startup, a book by Eric Ries
• Contagious: Why Things Catch On, a book by Jonah Berger
• Made to Stick, a book by Chip Heath and Dan Heath
• Trust Me, I'm Lying, a book by Ryan Holiday
• Predictably Irrational, a book by Dan Ariely
• Grow And Convert Course On Content Marketing

Imagine you have a product loved by your users but those users have zero purchasing power.

Who should you approach for your cold email campaign? Should you reach out to the CFO/CTO/CEO, who has purchasing power or to the developer/designer/support person, who uses the product?

There’s more than meets the eye when it comes to choosing the prospect you are going after, so stay tuned as we answer today’s listener question. Enjoy!

• How to choose the right person to contact depending on the product price
• Where to start from
• Changing the product benefit depending on the target contact person
• What if you have to touch multiple people in the company
• Product placement strategy 

So, when you are choosing who to approach in the company, consider who’s really benefiting, be sure to use unique selling points for different groups of contacts, and remember that you can really benefit if you get referrals from other decision makers to improve your chances of getting a “YES” from someone who can sign off on the sale.

Happy cold emailing!

Jeremy and Jack

Today we are joined by Lukas Mikelinich, VP of Sales at Saas platform Negotiatus, who just had the best sales month in the company history this May.

He is going to talk about how to find your way through Covid time and how to run an effective SDR team. Enjoy! 

• How to pivot quickly from pre-Covid to a new climate
• Re-thinking the biggest value you can offer
• How to set new instructions for your SDR team
• What you can achieve with a high level of personalization
• How to deal with “not interested” answers
• How to hire top performers for your SDR team
• How you can assess the coachability level when hiring someone

Lucas reminds us to remain agile - there are times when the biggest value you can bring is NOT your core offering; you have to be more creative and think of a better way to serve your clients. 

Happy cold emailing!

Jeremy and Jack

• Never Split the Difference, a book by Chris Voss and Tahl Raz 
• The Sales Acceleration Formula, a book by Mark Roberge
• Sign up for our course – Cold Email Outreach Masterclass (https://course.quickmail.io/)

In this data episode, we’ve dug out some stats and we are going to find out how these numbers are going to help us be better cold emailers. Enjoy!

• Is tweaking the subject line worth spending your time?
• Do you open an email or not based on the subject line?
• What the data of 1M emails sent using open tracking tell us
• Guidelines for the subject line 
• The relation between the open rate and reply rate
• What has been working for your campaigns in the last 6 months

So this is what 1 million emails can tell us about the subject line. Still, our advice is to pay more attention to other parameters, such as time-sensitive opportunities for your list and others. 

If there is any piece of data that you want us to look at, send us an email and we'll be happy to process it in our episodes.  

Happy cold emailing!

Jeremy and Jack

• https://quickmail.io/cold-email/ - Jeremy’s blog article about cold email - comprehensive guide
• Peep Laja interview
• All Marketers Are Liars, a book by Seth Godin
• Sign up for our course – Cold Email Outreach Masterclass

Today we are joined by Peep Laja, the founder and CEO of CXL.com, which is a source for optimization, growth and digital analytics expertise, and a new SAAS company copytesting.com, an audience research tool for your copy.

Let’s welcome him and collect some great knowledge on cold and sales emails. Enjoy!

• How to increase your open rate by having a clear short subject line
• The advantage of a short email
• Three things you should skip in your cold email
• Why you should have a time-sensitive reason for reaching out
• Targeting the pain your email is going to solve
• How to answer “Why did I choose you?” in your cold email
• What you can achieve by a Yes/No CTA

We made this conversation a teardown of Peep’s ten rules for effective cold emails, and you are leaving with a checklist for making a really good cold email strategy. Go for it!

Happy cold emailing!

Jeremy and Jack

• https://cxl.com/
• https://copytesting.com/
• Flip The Script, a book by Oren Klaff
• Pitch Anything, a book by Oren Klaff
• Sign up for our course – Cold Email Outreach Masterclass

Today's special guest is Nir Eyal, an American author, Stanford lecturer, and investor. 

You probably know him from his bestselling book Hooked: How to Build Habit-Forming Products, and Indistractable: How to Control Your Attention and Choose Your Life.

Let’s have a class on forming habits and use these lessons when we are composing our cold emails. Enjoy!

• Can email be a habit forming product?
• How to get better at removing cognitive load
• How to recognize and understand someone’s internal trigger
• How to discover someone’s key behaviour 
• How we can handle uncertainty 
• Honing the power of the habit

Nir gave us some golden takeaways, not only for cold emailing, but also for other areas of our life. Try to incorporate them and you’ll see a big difference.

Happy cold emailing!

Jerem and Jack

• https://quickmail.io/goodies/
• Hooked: How to Build Habit-Forming Products, a book by Nir Eyal
• Indistractable: How to Control Your Attention and Choose Your Life, a book by Nir Eyal
• Influence: The Psychology of Persuasion, a book by Robert Cialdini
• Thinking, Fast and Slow a book by Daniel Kahneman
• Predictably Irrational, a book by Dan Ariely
• Nudge, a book by Richard H. Thaler
• The Lean Startup, a book by Eric Ries