Are you unsure how to balance traditional and alternative assets in your portfolio?

Many investors limit their growth by sticking to stocks and bonds, missing out on high-yield opportunities in alternative markets. This week on Commercial Real Estate Secrets, Aviva sits down with Scott Lurie, the founder and CEO of F Street, to uncover the secrets of alternative investments and their role in a diversified portfolio.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• What alternative investments are and why they are gaining popularity
• How to strategically include alternative investments in your portfolio for better returns
• The key challenges and opportunities in the current real estate and debt markets

Chapters
00:00 Introduction and Alternative Investments
07:15 Real Estate Development and Tax Incremental Financing
10:19 Navigating the Debt Markets and Lending
16:33 Advice for First-Time Developers
21:16 Conclusion and Contact Information

Connect with Scott Lurie:
Website: FStreet.com
Instagram: @hardmoneyscott

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Struggling to make social media work for your commercial real estate business? You’re not alone—many professionals are still figuring out how to thrive in the digital landscape. If you’ve been focusing only on sales and missing out on the critical aspect of building relationships online, this episode is exactly what you need to rethink your approach.

In this episode, Aviva sits down with Mo Regalado, CEO and founder of Movo Media Marketing. Mo takes us through her journey from radio voiceovers to helping commercial real estate professionals dominate on social media. Tune in to discover the secrets of effective social media marketing and learn how to make your brand stand out in a crowded digital world.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• The importance of relationship-building over sales in social media marketing.
• How to tell engaging stories that resonate with your audience.
• Practical tips on creating compelling content and maintaining a consistent social media presence.

Chapters
00:00 Introduction and Background of Mo Regalado
02:55 Marketing in Commercial Real Estate: Relationships and Community
08:04 The Power of Storytelling in Marketing
10:28 The Misconceptions and Challenges of Marketing in Commercial Real Estate
12:41 The Shift towards Brand Building in Commercial Real Estate Marketing
14:14 Trends in Social Media Marketing for Commercial Real Estate in 2024
15:49 The Success Story of Bob Knakal: Leveraging Social Media in Commercial Real Estate
21:47 The Importance of Authenticity in Social Media Marketing
25:18 The Challenges and Rewards of Social Media Marketing
28:05 Dealing with Negative Feedback and Controversy on Social Media
31:53 Conclusion and Where to Find Mo Regalado

Connect with Mo Regalado:
Website: movomediamarketing.com
Instagram: @movomediamarketing / @the_moregalado
X: @MovoProduction / @TheMoRegalado
LinkedIn: Mo Regalado

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Have you ever wondered how to leverage credit to supercharge your real estate investments?

Many investors struggle with accessing the necessary funds to scale their portfolios. They often face the challenge of high-interest rates and the fear of accumulating bad debt, missing out on the immense potential that properly managed credit can offer.

In this episode, Aviva sits down with Brandon Elliott, the CEO and founder of Credit Council Elite. Brandon shares his transformative journey and the powerful credit strategies he used to build a multimillion-dollar real estate empire. Discover how mastering credit can unlock doors to unprecedented opportunities in real estate, allowing you to fund deals, scale your portfolio, and achieve financial freedom.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How to leverage credit to scale your real estate investments without risking personal assets.
• The secrets behind the BRRRR strategy and why credit is crucial to its success.
• Practical tips to build and maintain strong credit lines, enabling you to grow your investments with minimal risk.

Chapters
00:00 Introduction and Listener of the Week
00:36 Brandon Elliott's Background and Journey
06:36 Understanding Credit and Financial Literacy
10:20 Mitigating Risk and Leveraging Credit Cards
13:10 Building a Personal Brand and Consistency
20:19 The Fulfillment of Helping Others Succeed
21:47 Where to Find Brandon Elliott and Credit Council Elite

Connect with Brandon
You can find Brandon Elliott on Instagram at @brandonelliottinvestments. For more information on Credit Council Elite, visit creditcouncilelite.com.

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Are you ready to transform your real estate business with cutting-edge AI technology?

Many real estate professionals are missing out on the incredible potential of AI to streamline their operations and boost their productivity. Without leveraging AI, you might find yourself overwhelmed with repetitive tasks, unable to focus on what truly drives your business forward. But what if you could automate these tasks and free up your time for more high-value activities?

Join Aviva as she sits down with Ray Luan, the CEO and founder of New Oaks AI, to discuss how Ray’s innovative solutions are helping agents automate their businesses, enhance customer experiences, and significantly reduce operational costs through AI and chatbots.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How AI chatbots can streamline your real estate operations.
• The impact of AI on lead generation and customer engagement.
• Practical steps to integrate AI chatbots into your business today.

Chapters
00:00 Introduction and Background
06:31 Using New Oaks AI to Generate Leads
09:12 Public Response to AI Chatbots
11:09 The Future of AI in Real Estate
14:48 AI: Enhancing Productivity and Scale
24:06 AI: Enhancing Human Connection

Connect with Ray:
Website: New Oaks AI
Facebook: Ray Luan

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How can mastering sale-leaseback deals transform your commercial real estate investments?

If you're struggling to maximize your returns on commercial real estate, you might be missing out on powerful strategies like sale-leaseback deals. Ignoring these could mean leaving money on the table and not fully leveraging your investments. But fear not—this episode has the insights you need to turn things around.

This week on Commercial Real Estate Secrets, Aviva sits down with Michael Salafia, the Managing Partner at STAX Real Estate, to dive deep into the art of sale-leasebacks and value-add real estate. Learn how Michael's innovative approaches and tech-driven solutions are revolutionizing the commercial real estate landscape.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How sale-leaseback deals provide stable, long-term income streams.
• The secrets behind identifying and transforming undervalued properties.
• Innovative uses of technology in streamlining real estate analysis and operations.

Chapters
00:00 Introduction and Background of Michael Salafia and Stacks Real Estate
02:12 Exploring Sale Lease Back in Commercial Real Estate
07:37 Adding Value to Properties through Renovation and Management
14:52 The Role of AI in Analyzing and Underwriting Commercial Real Estate Deals
23:42 Innovative Projects: Autonomous Convenience Stores

Connect with Michael:
Website: STAX Real Estate and Re-Up
LinkedIn: Michael Salafia
X: @MichaelSalafia

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Have you ever wondered how to turn raw land into a profitable investment?

Many investors shy away from land due to perceived risks and the absence of immediate income. However, overlooking this lucrative sector could mean missing out on significant profit opportunities.

Join Aviva as she sits down with Pete Reese, president of Real Vest, to uncover the hidden potential of land investments. With over 20 years of real estate experience and a thriving business model in land investing, Pete shares invaluable insights on how you can leverage this opportunity to build a profitable real estate portfolio.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• The essential steps in conducting due diligence to avoid bad deals in land investing.
• How to identify and seize profitable land deals across the country without being physically present.
• Proven strategies to scale a land investing business and create win-win scenarios for all parties involved.

Chapters
00:00 Introduction and Listener of the Week
00:57 The Importance of Land in Commercial Real Estate
04:23 Due Diligence in Land Investing
07:34 The Role of Zoning in Land Investing
08:45 Flexibility and Family in Land Investing
16:13 The Land Conquest Community: Education and Partnership

Connect with Pete:
Website: reelvest.com
Instagram: @partnerwithpete
LinkedIn: partnerwithpete

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Have you ever felt lost navigating the complex legal landscape of commercial real estate? You’re not alone. Many investors unknowingly step into common legal traps, risking their hard-earned money and reputation. But there’s a way to safeguard your investments and ensure smooth sailing in your commercial real estate ventures.

In this episode, Aviva chats with Richard Crouch, a seasoned commercial real estate attorney with over two decades of experience. They dive deep into the often overlooked yet crucial aspects of commercial real estate law, offering invaluable insights to protect your investments.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• The critical importance of transparency and communication in syndications.
• How the Corporate Transparency Act impacts your commercial real estate deals.
• Effective exit strategies to secure your investments in uncertain times.

Chapters
00:00 Introduction and Introduction of Richard Crouch
05:41 The Role of Syndications in Commercial Real Estate
07:30 Understanding the Corporate Transparency Act
11:15 Compliance with the Corporate Transparency Act
12:41 Potential Future Legislation Impacting Syndications
16:53 Exploring Exit Strategies in Syndications
21:20 Advice for New Syndicators
26:20 Contact Information and Conclusion

Where to Find Richard Crouch:
Website: woodsroger.com
LinkedIn: https://www.linkedin.com/company/woodsrogers/
Email: [email protected]
Phone: 757-353-0969

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How can sustainability and profitability coexist in real estate investment?

Many investors struggle to see how sustainability initiatives can align with profitable real estate ventures. Often, they perceive green projects as costly, with slow returns on investment. This misconception can lead to missed opportunities for enhancing property value and reducing long-term costs.

But what if sustainability not only benefits the environment but also boosts your bottom line?

Join Aviva and special guest Sam Adams, CEO and co-founder of Vert Asset Management, to learn how you can make your real estate portfolio both eco-friendly and lucrative!

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How to identify and leverage sustainable opportunities in real estate to increase profitability.
• The importance of personalized sustainability strategies tailored to specific properties.
• The latest trends and technologies in sustainable real estate that are reshaping the market.

Chapters
00:00 Introduction and Background of Vert Asset Management
02:52 The Profitability of Sustainability in Real Estate
05:24 Tailoring Sustainability Initiatives to Each Building
08:40 The Long-Term Investment Proposition of Sustainability
14:00 Meeting the Needs of Companies with Decarbonization Goals
18:52 Increasing Demand for Properties with Sustainability Improvements
21:27 Conclusion

Visit vertasset.com for more information. You can also reach Sam directly at [email protected].

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How can tech transform the way you approach commercial real estate?

In this episode, Aviva sits down with Andrew Bermudez, CEO and founder of DIGSY, to uncover the hidden opportunities in commercial real estate technology. Are you relying on outdated methods to manage your listings, struggling with inefficient lead generation, or overwhelmed by the myriad tasks that come with closing deals? Andrew's insights will revolutionize your approach.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• The key tools and services Digsy offers to streamline your workflow and maximize efficiency.
• The future role of brokers and the potential impact of AI in commercial real estate.
• Practical strategies to streamline your operations and boost productivity with minimal tech skills.

Chapters
00:00 Introduction and Background
07:39 The Role of Brokers in Commercial Real Estate
15:27 The Potential of Technology in Commercial Real Estate

Where to Find Andrew Bermudez:
Visit the DIGSY website at getdigsy.com
Connect with Andrew on LinkedIn: Andrew Bermudez
Follow him on Twitter: @andrewbermudez

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Are you maximizing the full potential of your commercial real estate marketing?

Have you ever wondered why your marketing efforts aren't yielding the results you expect? Many commercial real estate professionals fall into the trap of using ineffective strategies, leading to wasted time and resources. The struggle to find what works can be daunting, but there are proven tactics to turn things around.

Join Aviva as she chats with Gary Vaynerchuk, a serial entrepreneur who serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet. In this episode, Gary shares his expert insights on how to future-proof your marketing strategy. Learn how to stay ahead of the competition and ensure your commercial real estate business thrives in the digital age.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• The key elements of a successful content strategy that will elevate your brand.
• How to effectively use LinkedIn and YouTube Shorts to reach your target audience.
• Tips for optimizing your Google AdWords campaigns to generate more leads.
• Practical tips for balancing a thriving career with personal life, especially for those anticipating big life changes.

Chapters
00:00 Introduction
05:27 Creating Value Through Content
11:03 Engaging Prospects and Content Creation
24:11 Personal Branding and Family Life

Connect with Gary Vaynerchuk:
Website: https://garyvaynerchuk.com/
Twitter: @garyvee
Instagram: @garyvee
YouTube: GaryVee

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