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In today’s episode, we cover magic words and the impact of language with Jonah Berger. Jonah is a Wharton School professor, an expert on natural language processing, influence, and consumer behavior, and is the internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst.

Questions are the key to connecting with the people around you, so what kinds of questions should you ask when getting to know someone, what questions should you avoid, and how can you word questions in a way to get people to do what you want them to do?

What to Listen For

When we use questions as tools, they become powerful. They can build bridges or break them; it's up to us to decide which kind of question we want to use. If you want other people to like you and view you better, the best type of question should be open-ended, positive and interesting. Avoid questions that put people on the defensive and instead choose phrases that invoke thought and curiosity. Asking questions to strangers is a great way to get them interested in knowing more about you and forming new relationships. 

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Resources from this Episode

Jonah Berger’s website

Magic Words: What to Say to Get Your Way by Jonah Berger

Jonah Berger | The Art of Persuasion | AOC Podcast 

Jonah Berger | Invisible Influence | AOC Podcast

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