What does it take to build a successful independent retail business—and keep it thriving for decades? Carol Schroeder, co-owner of Orange Tree Imports, joins us to share her journey as a retailer and local business leader. From launching a gift and gourmet shop to navigating the shift to e-commerce, Carol offers grounded insights on team leadership, community-driven business, and how to stay relevant in a changing retail landscape.

In this episode, you’ll learn how collaborative management can transform your store culture, why thinking of your online shop as a second storefront matters, and how independent retailers can thrive by tapping into local connections.

[5:42] How Carol started Orange Tree Imports and built long-term success

[8:02] What “participative democracy” looks like in a retail team setting

[19:38] The power of community and collaboration in independent retail

[24:42] Why your e-commerce store should be treated like a second physical location

[25:04] Tips to connect with your local audience and build partnerships with community groups

[29:03] Carol’s biggest challenge as a retailer—and how she works through it

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