You’re going to be blown away by the experience and knowledge from Amy Loewnberg in this conversation!

Community, it’s the power of connections that drives us and pushes us through the ebbs and flows of the economy. How do you create a community? Go where your people are! Embrace the channels that give you reach. Yes, that means social media!!!

Amy actually shares examples from her personal instagram on how you can get connected, meet new people like potential merchants, learn new ideas, and get in front of the people who want to buy from you.

In addition to her wise words for community we also talk all things market and she has some really great tips for retailers heading to trade shows:

• Study the market - The better you know the show, the better you can utilize it.
• New buyer orientation - Sign up even if it's not your first time at a market!
• Know your product needs - Bring a shopping list and really know your budget.
• Ask before you photograph - We’re always so quick to snap a pic but get permission first.
• Bring a business card with a QR code - Don’t let people forget you, make it easy to find you.
• Take well organized notes - Who did you talk to? What do you want to buy? KEEP TRACK!
• Be patient and courteous - Vendors might be operating a 1 person booth and it might get busy.
• Have fun and enjoy the experiences - With so much available, take part in everything you can.
• ALWAYS post and tag - Remember!? It's back to community creation on social media!

There has also been quite a disruption in the trade show space: hybrid markets. Amy shares about the wonderful and necessary opportunity it is for online marketplaces. You want to make it as easy for the customer as possible, and digital spaces will never replace in person interactions, just enhance them!

She has seen the ins and outs of retail, and you will just love her creative eye and heart for incredible retailers and their products.  Be sure to check out ALL of the retailers Amy mentioned today at their links. And for more inspiration and all around retail wisdom give Amy a follow on Instagram.

I am rooting for your success!

What’s Inside:

• How to create a community as an independent retailer.
• What you need to know before attending a trade show!
• The important place for hybrid markets.
• Retailer examples and resources are galore. 

Mentioned In This Episode:
Gift for Life - Donate
Amy @amy.atnynow on Instagram
Amy Loewenberg on LinkedIn
Crystal Media
Crystal on Instagram
Crystal Media on Instagram
Crystal Media Co – YouTube

Join the Rooted in Retail Facebook Group to continue the conversation

Love Rooted in Retail? Join IndERA—just $25/month, or go Pro and save $503 with code FM503 by 5/31.

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch!