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00:00 Did your conversion rate really dropped?
00:12 AMZ added Mobile View data
01:07 Nobody changed your conversion rate
01:54 There's nothing to worry
02:11 Mobile views are commonly distracted resulting to less conversion rate
02:53 Actual conversion rate now includes mobile data

Browser Sessions were only considered in the past.  However, units sold ALSO included mobile sales.  So the conversion rate was inflated.  Now BOTH Browser and Mobile sessions are considered in the math.
Example:
1000 Browser Sessions / 250 units sold = 25% conversion
Same sales but also considering the mobile traffic:
1000 Browser Sessions + 1000 Mobile Sessions / 250 units sold = 12.5% conversion.  This is further supported by the increase in the huge jump in sessions from last week.

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About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, a 175+ employee agency that focuses on growing traffic and sales on Amazon.  Steven not only owns MAG but also My Refund Guy, 2 Amazon Brands: Momstir & Age of Sage, and a Holster company HOLSTIT. Steven has more than 900 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon and has interviewed every major player in the Amazon space on his podcast.

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. 

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