Jimmy McKay, alongside co-hosts Tony Maritato and Dave Kittle, dives deep into the art of patient communication and how effective questioning can elevate your practice. Whether you're running a cash-pay physical therapy clinic or an insurance-based one, understanding your patient is key. This episode breaks down essential strategies to ask the right questions, build trust, and convert potential patients into loyal clients. Learn how to connect on an emotional level, overcome objections, and create a seamless patient experience. Perfect for physical therapists and healthcare business professionals looking to enhance their communication and marketing skills.

Key Points Discussed:

1. The 5 critical questions that help you understand your patient’s emotional triggers.
2. How to overcome patient objections without being pushy.
3. The importance of recording calls to improve communication and patient experience.
4. Using open-ended questions to create deeper patient connections.
5. Why understanding the “why” behind a patient's goals is essential for long-term success.

Special Guests:

• Tony Maritato, PT & Business Coach
• Dave Kittle, PT & Practice Owner