They're the best at writing in a way that makes people feel something. They're excellent at making the aspirational feel within reach. They're better than any marketer at making people feel at home, and comfortable in their lyrics.

Great advertising should aspire to do those things too.

So, in this episode, I share 3 songs that taught me how to speak to our customers with more familiarity, how to hype up our customers without being too cheesy or on the nose, and how to bring an aspirational lifestyle to appear within reach to our customers if they use your product.

Sign up for my copywriting skool here: https://www.skool.com/bottomsup/about