Melody Wilding launched her group program back in 2020 using Steph’s (now retired course), Crickets to Customers.

Since then, over 500 people have joined her group program.

But after a few years of full cohorts and overflowing interest… things started to slow down. Getting people to join suddenly felt harder.

Melody realized she needed a new approach to selling. One that embraced objections, spoke directly to the transformation people wanted, and brought real connection back into her launches. That’s where Sold Out Group Programs came in.

In this powerful conversation, Melody returns to where it all began, now as a bestselling author and multi-six-figure business owner, to share how she reignited momentum and confidence in a changed market.

We dive into:

• What happens when you're doing “all the right things” (webinars, emails, promos)... but missing the conversations that actually convert
• How Melody went from resisting objections to welcoming them
• Why strengthening her mindset around the value of her offer was the key to selling it more confidently
• What it’s really like to be a high-level client inside a group coaching experience (and why it’s been exactly what she needed to scale)

This is a masterclass in staying power: from launching a program five years ago to selling it out again and again in today’s market.

______________________

SOLD OUT SALES SYSTEM SUMMIT:
March 16-20th | 2pm DAILY
Sign up: https://stephcrowder.com/summit

Join the Sold Out Group Programs Mastermind Waitlist

https://stephcrowder.com/sogp

Connect with Steph

Instagram: @heystephcrowder

In this episode, Steph pulls back the curtain on how group programs have given her the flexibility to actually enjoy summer with her kids (without sacrificing client results). 

You’ll hear:

• How Steph supports nearly 100 clients in under 10 hours/week
• Why your live time isn't the only way clients get results
• The key mindset shift that took her out of the “I have to do it all” trap
• A life-changing visualization exercise you can do today

If you want to build a business that gives you both impact and freedom, this one’s for you.

Check out Steph's SOLD OUT GROUP PROGRAMS mastermind here.

______________________

SOLD OUT SALES SYSTEM SUMMIT:
March 16-20th | 2pm DAILY
Sign up: https://stephcrowder.com/summit

Join the Sold Out Group Programs Mastermind Waitlist

https://stephcrowder.com/sogp

Connect with Steph

Instagram: @heystephcrowder

Jennet Ingle is a professional oboist and coach for musician entrepreneurs. 

She had a proven offer, a program she knew could change lives...but after a few strong launches during the pandemic, things slowed. A lot. 

"It was working, until it wasn't."

She tried reinventing the wheel. Throwing together quick offers. Hoping for the best. And she was starting to wonder...was her audience just tapped out?

Inside Sold Out Group Programs, Jennet learned to slow down, stretch her launch timeline, and use "the ripple" strategy to sell to the warm leads already paying attention.

The result?
✅ 13 amazing clients in her group
✅ Half enrolled before the launch event
✅ Confidence to personally invite the right people (without feeling pushy)

In this episode, Jennet shares the full story—plus what it’s really like to join Sold Out Group Programs, including her honest take on being “the new kid” in a high-touch space. (Spoiler: it worked out just fine 😉)

______________________

SOLD OUT SALES SYSTEM SUMMIT:
March 16-20th | 2pm DAILY
Sign up: https://stephcrowder.com/summit

Join the Sold Out Group Programs Mastermind Waitlist

https://stephcrowder.com/sogp

Connect with Steph

Instagram: @heystephcrowder

Ever launched a group that didn’t fill… or filled but flopped? 

Or maybe you haven’t launched one at all because it feels like there’s just so much to figure out.

In this episode, I’m walking you through the 5 biggest detours I see entrepreneurs hit when it comes to group programs.

Things like overbuilding (hi, 80-page workbook), underpricing, teaching too much (inside and outside the program), and something I call “support tunnel vision.”

Whether you’ve run a group before or you’re just starting to explore the idea, this episode will help you spot the real reasons group programs underperform, and what to do instead.

This is the kind of clarity that helps you stop spinning and start building a group that actually gets results (for your clients and your bottom line).

______________________

SOLD OUT SALES SYSTEM SUMMIT:
March 16-20th | 2pm DAILY
Sign up: https://stephcrowder.com/summit

Join the Sold Out Group Programs Mastermind Waitlist

https://stephcrowder.com/sogp

Connect with Steph

Instagram: @heystephcrowder

In this episode, I’m sitting down with Dr. Richard Low, a former dentist who built a thriving group program helping mid-career dentists get their health, and lives,  back on track.

Richard opens up about the real story behind his burnout after leading a 35-office dental group, how he made the tough call to walk away, and the unexpected path that led him to launch a brand new business (without a website, funnel, or social media following).

We talk through:

• The power of sharing a real story that meets your audience where they are (and how Richard’s viral post brought in 70+ leads)
• What it looked like to sell $100K+ before the program was built
• Why group programs offer freedom and flexibility that 1:1 models just can’t...
• What happens after a big launch (and how we’re coaching him through the next season)
• A raw, honest look at the pressure to do content “right” and how perfectionism gets in the way of growth
• Why messy action still works in 2025, and how we build businesses that fit real lives.

If you’ve ever wondered whether you need the perfect funnel, full curriculum, or huge audience before you launch… this one is for you.

✨ Links Mentioned:

• Connect with Richard on Instagram: @dr.richard.low

______________________

SOLD OUT SALES SYSTEM SUMMIT:
March 16-20th | 2pm DAILY
Sign up: https://stephcrowder.com/summit

Join the Sold Out Group Programs Mastermind Waitlist

https://stephcrowder.com/sogp

Connect with Steph

Instagram: @heystephcrowder

If you’ve ever asked yourself how to go from working 1:1 with clients… to helping more people in a sustainable, scalable way… this episode is your roadmap.

Steph breaks down her complete three-stage framework to start, sell out, and scale your group program. 

This is the exact process that took her from a handful of 1:1 clients to hundreds of happy students, and it’s the same system she teaches inside her Sold Out Group Programs Mastermind.

In this episode, you’ll learn:

• The real bridge between 1:1 and 1:many (most people miss this!)
• The 3 key phases of a profitable group program journey: Start → Sell Out → Scale
• Why you don’t need fancy curriculum to launch your first round
• How to create a repeatable sales system that keeps your group full

Whether you're launching your first group or ready to scale your current one, this episode is packed with clarity, confidence, and a clear plan to grow.

______________________

SOLD OUT SALES SYSTEM SUMMIT:
March 16-20th | 2pm DAILY
Sign up: https://stephcrowder.com/summit

Join the Sold Out Group Programs Mastermind Waitlist

https://stephcrowder.com/sogp

Connect with Steph

Instagram: @heystephcrowder

In this powerful episode, Steph sits down with Katelyn Denning, life & executive coach for working moms, to share a real, behind-the-scenes look at what it actually takes to go from a client drought to a sold-out group program.

Katelyn is a member of the Sold Out Group Programs Mastermind, and her journey is textbook transformation: from wondering if she’d need to get a job again… to filling her one-on-one roster… to launching a group program that exceeded her “best case” goal.

You'll hear about:

• What caused Caitlin’s client drought, and how she turned it around
• How shifting from 1:1 to group helped her scale with ease
• The exact steps she followed to launch (and sell out) her group offer
• How she rebuilt belief in her business and found her momentum again

If you’ve ever questioned whether group programs could work for your business, especially if you don’t sell business coaching, this episode will show you what’s possible when strategy meets self-belief.

______________________

SOLD OUT SALES SYSTEM SUMMIT:
March 16-20th | 2pm DAILY
Sign up: https://stephcrowder.com/summit

Join the Sold Out Group Programs Mastermind Waitlist

https://stephcrowder.com/sogp

Connect with Steph

Instagram: @heystephcrowder

We’re kicking off a brand new series on the Courage & Clarity Podcast, and it’s all about group programs! 

In this episode, Steph makes a bold prediction: 2025 is the year of group programs and she’s breaking down exactly why this model is more relevant, more in-demand, and more effective than ever before.

You’ll hear about:

• Why online courses had their moment (and why group programs are rising now)
• What’s changed in buyer behavior (and how to meet people where they are)
• How group programs strike the perfect balance between personalization, affordability, and connection
• Three common myths about launching groups (and how to move past them)

Whether you’ve launched a group before or you’re just starting to think about it, this episode sets the tone for a powerful new series filled with real stories, fresh strategies, and honest perspective.

______________________

SOLD OUT SALES SYSTEM SUMMIT:
March 16-20th | 2pm DAILY
Sign up: https://stephcrowder.com/summit

Join the Sold Out Group Programs Mastermind Waitlist

https://stephcrowder.com/sogp

Connect with Steph

Instagram: @heystephcrowder

We all have a mental checklist for what makes someone a “good client” vs. a “bad client.” 

But what if… that binary doesn’t actually serve you — or them?

In this episode, Steph flips the script and invites you to consider a radical mindset shift: What if there are no bad clients — only clients being human?

From navigating disengaged clients to rethinking “neediness” and coaching boundaries, this episode is packed with reflections and tools to help you lead your clients with compassion and clarity. 

If you’ve ever felt disrespected, drained, or unsure how to handle certain client behaviors — this one’s for you. Let’s trade resentment for real leadership.

Connect with Steph on Instagram: https://www.instagram.com/heystephcrowder/

______________________

SOLD OUT SALES SYSTEM SUMMIT:
March 16-20th | 2pm DAILY
Sign up: https://stephcrowder.com/summit

Join the Sold Out Group Programs Mastermind Waitlist

https://stephcrowder.com/sogp

Connect with Steph

Instagram: @heystephcrowder

Feeling a little dread as summer approaches? You’re not alone—and this episode is for you.

In this heartfelt, practical conversation, Steph shares how she’s preparing to thrive this summer as both a mom and CEO. Drawing on 9 years of experience juggling parenting and entrepreneurship, she offers real talk about what makes summer tough, what’s actually in your control, and how you can choose joy, rest, and productivity without sacrificing your sanity.

This is not about perfection—it’s about intention. You’ll walk away with tangible strategies, mindset shifts, and permission to redefine success on your own terms.

Whether you’re juggling kids, business, or just a chaotic season of life, this episode will help you breathe easier and set intentional rhythms that actually work.

Connect with Steph on Instagram:
https://www.instagram.com/heystephcrowder/ 

______________________

SOLD OUT SALES SYSTEM SUMMIT:
March 16-20th | 2pm DAILY
Sign up: https://stephcrowder.com/summit

Join the Sold Out Group Programs Mastermind Waitlist

https://stephcrowder.com/sogp

Connect with Steph

Instagram: @heystephcrowder