In this episode of the Business of Aesthetics podcast, host Dana Zeitler engages in an informative conversation with the esteemed guest, Stephen Boice, a leading expert in the aesthetic industry. Delving deep into the world of medspa management and brand development, this episode exposes invaluable insights for aesthetic professionals seeking to fortify their practices in an ever-evolving landscape. As a trusted authority and coach within the aesthetic industry, Stephen Boice brings a vast amount of information and expertise garnered from years of experience, shedding light on the intricacies of crafting a medspa's clear message and brand identity. The episode centers around the crucial aspects of navigating the dynamic challenges faced by professionals in the aesthetic domain, ranging from product choices to self-regenerative healing.