Quick question: how many brain cells would you happily trade for a glass of Sauvignon Blanc? Most of us would answer “none,” yet that is the quiet swap that takes place each time we drink. For decades, alcohol marketing painted scenes of witty toasts and genius writers crafting best-sellers with a tumbler by the keyboard. Reality tells a duller truth: MRI scanners now show measurable shrinkage of the brain in people who average one drink a day. Cognitive tests confirm slower learning and patchy recall.

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