Melissa Facchina is the Founder and CEO of Siddhi Operations, an outsourced operations firm devoted exclusively to providing knowledge, execution and support for emerging food & beverage brands. Melissa grew up in the food & beverage business and at 30, she left the family business to start her own company. A move to New York City saw her launch a business using her core skills in food and manufacturing to fill the gap for healthy brands. Siddhi Operations is now the premier outsource operating partner to emerging CPG, supporting 30 + businesses. Married with 2 children, Melissa manages all of her companies remotely.

Today Melissa joins us to share her journey from her first job when she was 11 years old in a family business to founding multi-million-dollar companies in 2020. We discuss the tactics she used to get her voice heard in a male dominated industry and how she has invested in herself and her team to maximize productivity and support. Melissa reveals how she managed to raise $55-million in her new Venture Capital project in record time in the most challenging year for all. We also discuss the new way of working from home during COVID-19 and how this benefits talent searching for work candidates across the country.

“Indecisiveness kills a business 100% of the time.” - Melissa Facchina

This week on SocialFly’s Entreprenista Podcast:

Melissa’s early days of growing up in a family Food & Beverage companyHow wanting to become a leader meant starting out on her ownWhy 2020 might be a good time to start a businessHow to address the parts your working weaknessesHow Melissa raised $55-million for a venture capital firm in the middle of COVID-19Why being a negotiator is critical to starting a businessWhy Melissa will find 15 minutes for a conversation with anybody in businessWhy an executive coach was key to Melissa and her teams supportWhat Melissa does to disconnect from the pressure of supporting 70 companies

Our Favorite Quotes:

“Don’t let perfection be the enemy of good.” - Melissa Facchina“Show up every day like it’s not guaranteed.” - Melissa Facchina“Transparency is critical. Scheduling time for connecting is critical.” - Melissa Facchina

Connect with Melissa Facchina:

Siddhi Operations WebsiteSiddhi Capital WebsiteSiddhi Operations on LinkedInMelissa Facchina on LinkedIn

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