In this episode of Grow, Scale, Master, Kon Stathopoulos and Josh Phegan talk about why creativity in business matters. They comment on how creativity unlocks performance and why brick walls exist, why you should encourage disharmony when setting strategy and how that results in a united force.

They discuss the power of 'yet' and 'how', and working on the right problem. Josh illustrates the newspaper era and the power of the deadline. They examine their views around getting known for what you execute, not what you know, and how saying Yes to one thing is saying No to another.