Creator Science with Jay Clouse

Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers. 

Katelyn is also the co-creator of a couple of great products. The first being Unignorable, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration with the Demand Curve team.

And the second is Wallet Opening Words, 26 and a half science-backed copywriting techniques. That's a collaboration with friend of the podcast, Phil Agnew. 

So in this episode, you'll learn

Full transcript and show notes

Katelyn's Twitter / Unignorable / LinkedIn

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RECOMMENDED NEXT EPISODE

→ #157: Phill Agnew

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WHEN YOU'RE READY

📬 Creator Science Newsletter

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CONNECT

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Ryan Hawk is a keynote speaker and the host of the Learning Leader Show. The show has been listened to by millions of people in more than 150 countries, and Forbes called it, “the most dynamic leadership podcast around.” He’s also the author of Welcome to Management: How To Grow From Top Performer To Excellent Leader.

Ryan is actually a repeat guest—he was first on the show in episode #61 to talk about his podcasting journey. He’s become a friend and someone I really admire for his intentionality and the way he shows up for others—his friends, his family, and his community.

Ryan’s business isn’t built on podcast advertising, as one may expect. It’s actually built on what he calls Leadership CIRCLES. These are groups of 10-15 people that he hand-selects for a group learning experience. They meet once per month on Zoom and once per year in person.

In this episode, Ryan breaks down the specifics of how he runs these programs, prices them, and plans to grow them. We even workshop some of his questions on the fly.

→ Listen to my first episode with Ryan

→ Join The Lab

Full transcript and show notes

Ryan's Website / Twitter / Instagram / Facebook / YouTube / LinkedIn

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RECOMMENDED NEXT EPISODE

→ #187: Michael Stelzner – How to run profitable events (without sponsors or selling from the stage)

→ #144: Bari Baumgardner – How to create the perfect 3-day event (IRL or virtually)

→ #206: How I’d approach hosting in-person events

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ASK CREATOR SCIENCE

→ Submit your question here

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WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

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💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

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SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

→ Subscribe to the newsletter

→ Join The Lab

Learn more about your ad choices. Visit megaphone.fm/adchoices

Brock Johnson is an Instagram growth coach with nearly 800,000 followers. Brock has grown his Instagram by 1,000 followers per day, for the last two years. He's helped thousands of people improve their Instagram through one-on-one coaching and his membership, the InstaClub Hub.

In this episode, I ask Brock a lot of my basic questions, like how often to post and whether scheduling has a negative impact, and some more nuanced questions, like how to move people off of Instagram.

Full transcript and show notes

Brock's Website / Instagram / TikTok

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RECOMMENDED NEXT EPISODE

→ #229: Natasha Willis – $70M from automated Instagram DMs

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ASK CREATOR SCIENCE

→ Submit your question here

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WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

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CONNECT

🐦 Connect on Twitter

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💼 Connect on LinkedIn

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SPONSORS

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Learn more about your ad choices. Visit megaphone.fm/adchoices

Mark Manson is an entrepreneur and author of the best-selling book, The Subtle Art of Not Giving a F*ck.

Mark's entrepreneur-first approach has enabled him to speed-run his YouTube success, gaining 2,600,000 subscribers in just two years.

In this episode, we break down Mark's approach to YouTube, from content strategy to setting up his channel for long-term success.

Full transcript and show notes

Mark's Website / Twitter / Instagram / YouTube / LinkedIn / TikTok

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TIMESTAMPS

(00:00) YouTubers and Business

(01:13) Why Do YouTubers Suck at Business?

(10:14) Make Brainstorming Ideas Easy with 1of10

(11:50) How to Turn Your Channel into a Business

(15:55) When to Make the Transition

(24:43) When Maximizing Views is Bad

(27:31) The Case For Not Taking Brand Deals

(35:33) 1st Step to Take

(37:48) Futureproofing Your Channel

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RECOMMENDED NEXT EPISODE

→ #179: Justin Moore – A step-by-step strategy to get anyone sponsored, regardless of audience size

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ASK CREATOR SCIENCE

→ Submit your question here

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WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

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CONNECT

🐦 Connect on Twitter

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💼 Connect on LinkedIn

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SPONSORS

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SAY THANKS

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Learn more about your ad choices. Visit megaphone.fm/adchoices

Lara Acosta is one of the fastest-growing creators on LinkedIn. She specializes in personal branding and teaching people how to tell short stories in their posts. As a result of her SLAY framework (which you’ll hear about in this conversation), Lara has generated tens of millions of impressions on LinkedIn.

In this episode, Lara teaches us her secrets to growth on LinkedIn, her outlook on the future of video on the platform, how she thinks about the opportunity of Company Pages, and more.

Full transcript and show notes

Lara's Website / LinkedIn / Instagram / YouTube / Twitter

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RECOMMENDED NEXT EPISODE

→ #188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn.

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ASK CREATOR SCIENCE

→ Submit your question here

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WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

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***

SPONSORS

💼 View all sponsors and offers

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SAY THANKS

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Learn more about your ad choices. Visit megaphone.fm/adchoices

Valerie Feghali is a member of our membership community, The Lab. She impressed me immediately – and during my paternity leave, she hosted a workshop inside The Lab about how she’s used paid ads to grow her business. Namely, she used paid ads to convert to paying customers for a low-priced membership, generating enough revenue to cover the ad spend while also growing her email list.

Her story gets even more incredible because just a few years ago, she was a wellness coach serving clients 1:1. But she quickly transitioned from being a wellness coach to empowering *other* wellness coaches with all of the tools and resources she had built for her own service business.

She then went a step further by turning those resources into a custom-built web app that she sells as a monthly subscription. And her retention is through the roof. Valerie has a fantastic story, and you’ll hear how she made these transitions, how she thinks about paid ads, and what it took to build her software.

Full transcript and show notes

Valerie's Website / Instagram / Facebook / LinkedIn

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RECOMMENDED NEXT EPISODE

→ #221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year

***

ASK CREATOR SCIENCE

→ Submit your question here

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WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

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Learn more about your ad choices. Visit megaphone.fm/adchoices

Justin Moore is a sponsorship coach who has generated over $5,000,000 in brand partnerships. As a full-time creator since 2014 and a former influencer marketing agency owner, he brings unique insider knowledge of how brands evaluate and select their ideal partners. Through his school, community, and latest book, Sponsor Magnet, Justin shares proven frameworks for attracting, pricing, and executing lucrative brand deals with a mission to help creators big and small land one million paid sponsorships.

Justin's first-ever book is now available for purchase. It's called Sponsor Magnet: How to Attract, Price, and Execute Your Dream Brand Partnerships. I was an early reader of Sponsor Magnet, and I enthusiastically endorsed this book.

In this conversation, we get candid about the highs and lows of writing this book, including launching it just ahead of his first-ever in-person event Sponsor Games, which I will be at in March of this year.

→Get a free copy of Sponsor Magnet

Full transcript and show notes

Justin's Website / Instagram / Twitter / YouTube / TikTok

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RECOMMENDED NEXT EPISODE

→ #160: Tori Dunlap – A transparent look at writing a New York Times best-selling book. The process, numbers, and lessons learned.

→ #176: April Dunford – How self-publishing a book exploded her client service business.

***

ASK CREATOR SCIENCE

→ Submit your question here

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WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

→ Subscribe to the newsletter

→ Join The Lab

Learn more about your ad choices. Visit megaphone.fm/adchoices

Rachel Botsman is a leading expert on trust in the modern world. She is the author of 3 critically acclaimed books, What's Mine is Yours, Who Can You Trust, and How to Trust and Be Trusted, that have been translated into 14 languages.

That last one, How to Trust and Be Trusted, is brand new and actually just released today in audio only, which is a fascinating decision that we'll also discuss later in the conversation.

Rachel is consistently recognized as a top keynote speaker, and her TED Talks have been viewed more than 5,000,000 times. If there's anyone who understands trust more than Rachel, I haven't found them yet.

→ How to Trust and Be Trusted - Audible & Spotify

Full transcript and show notes

Rachel's Website / Instagram / LinkedIn

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RECOMMENDED NEXT EPISODE

→ #219: Robin Dreeke – How to earn someone’s trust (from a former FBI special agent)

***

ASK CREATOR SCIENCE

→ Submit your question here

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices