Creator Science with Jay Clouse

In this episode, I answer the questions you're afraid to ask. I very explicitly asked people on my social media, "What are the questions you're afraid to ask me?" Things that feel a little bit off limits or taboo. And we got a lot, a lot of great questions.

→ Get your questions answered

Full transcript and show notes

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RECOMMENDED NEXT EPISODE

→ #215: How I Would Hit 100K YouTube Subscribers in 1 Year (If I Could Start Over)

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→ Submit your question here

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WHEN YOU'RE READY

📬 Creator Science Newsletter

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→ Listen to Zach Braff x Rich Roll

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Jonny Miller is the creator of Nervous System Mastery. It teaches evidence-backed protocols to cultivate calm, build resilience, and increase aliveness in 45 days. It’s a five-week, cohort-based course that is just wrapping up its sixth cohort in the last three years. In those six cohorts, Jonny has served nearly 1,000 students and earned more than $800,000.

Here’s the best part – Jonny doesn’t have a massive audience. When he launched Nervous System Mastery, he had a couple thousand followers on Twitter and a small email list. This is the magic of a well-designed Signature Product – and Jonny is the perfect example.

In this episode, we get into the weeds about how he’s grown NSM – what’s worked well, what hasn’t, and how he’s found himself on large podcasts with people like Lenny Rachitsky, Ali Abdaal, Chris Williamson, and more.

→ Join Nervous System Mastery

Full transcript and show notes

Jonny's Website / Twitter / Instagram / LinkedIn

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RECOMMENDED NEXT EPISODE

→ #221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year

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ASK CREATOR SCIENCE

→ Submit your question here

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WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

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SPONSORS

💼 View all sponsors and offers

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SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

→ Join The Lab

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Chef PK is a cooking YouTuber whose anime food channel has done 67,000,000 views. But that's not what we're talking about today. We're talking about physical products.

At a 100,000 subscribers he launched his first book, and did about 40,000 in revenue.

In this episode, you'll learn how to brainstorm product ideas, how to find product audience fit, and how to bring an idea into reality.

Full transcript and show notes

Chef PK's Website / Twitter / Instagram / YouTube

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TIMESTAMPS

(00:00) What Happens When an Anime Chef Makes Merch?

(01:05) ChefPK’s Product Rundown

(02:11) Revenue Breakdown

(03:37) Evolving from Channel to Business

(07:07) Using Patreon as a YouTuber

(13:09) Evolving from Channel to Business II

(16:30) Figuring Out How to Make a Physical Product

(19:56) Figuring Out What Your Audience Really Wants

(24:32) Why You Should Sponsor Your Own Videos

(28:50) Evolving from Channel to Business III

(35:13) CCN Framework for Product Development

(38:27) Getting Over Limiting Beliefs

(40:02) Time and Cost of Product Development

(42:54) Balancing Running Your Channel and Building a Business

(45:52) Evolving from Channel to Business IV

(47:31) The Advice You Need to Hear

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RECOMMENDED NEXT EPISODE

→ #130: Sarah Renae Clark – How This YouTuber Built A $200K/mo Coloring Book Empire

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ASK CREATOR SCIENCE

→ Submit your question here

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

Let me know what you think! Leave a comment on Spotify or tag me (@jayclouse).

ASK CREATOR SCIENCE

→ Submit your question here

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

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SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ryan Hawk is a keynote speaker and the host of the Learning Leader Show. The show has been listened to by millions of people in more than 150 countries, and Forbes called it, “the most dynamic leadership podcast around.” He’s also the author of Welcome to Management: How To Grow From Top Performer To Excellent Leader.

Ryan is actually a repeat guest—he was first on the show in episode #61 to talk about his podcasting journey. He’s become a friend and someone I really admire for his intentionality and the way he shows up for others—his friends, his family, and his community.

Ryan’s business isn’t built on podcast advertising, as one may expect. It’s actually built on what he calls Leadership CIRCLES. These are groups of 10-15 people that he hand-selects for a group learning experience. They meet once per month on Zoom and once per year in person.

In this episode, Ryan breaks down the specifics of how he runs these programs, prices them, and plans to grow them. We even workshop some of his questions on the fly.

→ Listen to my first episode with Ryan

→ Join The Lab

Full transcript and show notes

Ryan's Website / Twitter / Instagram / Facebook / YouTube / LinkedIn

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RECOMMENDED NEXT EPISODE

→ #187: Michael Stelzner – How to run profitable events (without sponsors or selling from the stage)

→ #144: Bari Baumgardner – How to create the perfect 3-day event (IRL or virtually)

→ #206: How I’d approach hosting in-person events

***

ASK CREATOR SCIENCE

→ Submit your question here

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

Let me know what you think! Leave a comment on Spotify or tag me (@jayclouse).

ASK CREATOR SCIENCE

→ Submit your question here

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

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Learn more about your ad choices. Visit megaphone.fm/adchoices

Robin Dreeke is a human behavior expert, best-selling author, and professional speaker with a pretty incredible background. As a Marine Corps Officer and retired FBI Special Agent, he served as Chief of the Counterintelligence Behavioral Analysis Program, where he honed his skills in recruiting spies. He literally built relationships with citizens of other countries, earned their trust, and convinced them to become spies FOR the United States intelligence.

I recently read two of his books, which I highly recommend: The Code of Trust, which teaches you to inspire trust, and It’s Not All About Me: The Top Ten Techniques for Building Quick Rapport with Anyone.

Robin has a unique background in helping us understand humans and how to build relationships with them, and that’s exactly what we discuss in this episode.

Unbreakable Alliances: A Spy Recruiter’s Authoritative Guide to Cultivating Powerful and Lasting Connections

It’s Not All About Me: The Top Ten Techniques for Building Quick Rapport with Anyone

The Code of Trust: An American Counterintelligence Expert's Five Rules to Lead and Succeed

Sizing People Up: A Veteran FBI Agent's User Manual for Behavior Prediction

Full transcript and show notes

Robin's Website / Twitter / Instagram / Facebook / YouTube / LinkedIn

***

RECOMMENDED NEXT EPISODE

→ #204: Bryan Harris — How to grow your audience through partnerships (even if you have a small audience)

***

ASK CREATOR SCIENCE

→ Submit your question here

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome

Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter.

Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator!

In this episode, you’ll learn:

Full transcript and show notes

Alexandra's Book / Website / Facebook / LinkedIn / Twitter

SMILE and SCRATCH test

How I rebranded my newsletter

How I rebranded my podcast

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RECOMMENDED NEXT EPISODE

→ Creative Elements is now Creator Science

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices