Creator Science with Jay Clouse

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Are you into this idea? Comment on Spotify or tag @jayclouse and let me know.

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This week, I’m sharing a recent conversation with Justin Moore, a friend of the podcast. Justin has been on the show several times, most recently in May. He’s a member of The Lab, the founder of Creator Wizard, and THE guy to learn sponsorship strategy from.

Justin is making some big moves – next year, he’s publishing his first book AND he’s hosting an in-person sponsorship summit. When we were at Craft + Commerce back in June, he and I took some time to talk about how I’d approach that event if I were him. This was originally part of HIS Creator Wizard podcast.

Full transcript and show notes

Watch this in video

Pre-order Justin’s Book, Sponsor Magnet

Justin's Website / Twitter / Instagram / YouTube / TikTok

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RECOMMENDED NEXT EPISODE

→ #144: Bari Baumgardner – How to create the perfect 3-day event (IRL or virtually)

→ #187: Michael Stelzner – How to run profitable events (without sponsors or selling from the stage)

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This episode is inspired by two questions from show listeners. If I were starting over today and building Creator Science was not an option or did not exist, what would I do? That is what I seek to share with you today.

Full transcript and show notes

Submit your own questions for Ask Creator Science

Professional Creator Crash Course

Creator Science Rabbit Hole

Which name should you create behind?

"Should I sell a course, coaching program, or both?"

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→ #175: Angus Parker – Ali Abdaal’s right-hand man shares a YouTuber’s guide to hiring

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Amy Porterfield is an online marketing expert and the creator of a multimillion dollar education business. Now you may know Amy from her top ranked marketing podcast called Online Marketing Made Easy or her new best selling book, Two Weeks Notice.

She is a legend after all. Amy quit her job in 2009 and started out on her own. In 2011, she launched her first course, but despite her background and experience, that course was a total flop earning just $26. She tried again in 2012, and this time, she earned $30,000 from her course launch. Then in 2013, she launched her podcast and really hit her stride. In 2013, Amy posted $915,000 in revenue.

Amy has now built an online marketing machine. With 22 employees and millions of dollars in revenue each year, Amy has really nailed both evergreen sales and course launches. Her launch formula leverages the use of webinars.

In this episode you'll learn

Full transcript and show notes

Amy's Website / LinkedIn / TikTok / Instagram

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→ #158: Kieran Drew

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Bryan is the founder and CEO of Growth Tools. That's a coaching program that guarantees to help you grow your business. And I don't say that lightly because they actually guarantee that they will help you land 10 partnerships in 90 days.

Bryan and I discuss how to grow through partnerships and collaborations, even if you have a small audience. This is the number one growth strategy that Brian helps his clients with, and it is truly effective.

In typical Bryan fashion, this is a highly tactical, dense, and even surprising at times interview. He's a man who truly practices what he preaches, and this episode does not disappoint.

Full transcript and show notes

#121: Bryan Harris– How this sales master grew his business $100K/month

GrowthTools Resources

Bryan's Website / LinkedIn / Twitter / YouTube

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→ #121: Bryan Harris– How this sales master grew his business $100K/month

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WATCH

▶️ Watch this episode on YouTube

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EPISODE DESCRIPTION

Jon Youshaei is an ex-YouTube employee and one of the smartest creators on the platform right now and I’m not exaggerating.

He’s done just about 260 million views in the past year alone and it was not an accident. His strategy just works

So in this episode, you'll learn

Full transcript and show notes

Jon's Website / Facebook / YouTube / Twitter / LinkedIn / Instagram / Community

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TIMESTAMPS

(00:00) The Smartest Creator on YouTube

(01:07) Best YouTube Advice No One Ever Told You

(04:11) How to Build Your Variety Show

(08:14) 1st Frame Rule 

(12:28) How to Find Your Niche

(15:19) Age is ACTUALLY an Advantage on YouTube

(17:10) The Dr. Mike-ification of YouTube

(18:26) Jon’s Packaging Process

(24:20) Why Content Formats are so Important

(27:12) You Should Start with Shorts

(28:54) Converting a Shorts Audience to Long Form

(33:33) The Future of YouTube

***

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→ #152: Paddy Galloway

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We are halfway through the year. We have passed the six-month mark of 2024, and I thought this was a perfect opportunity to reflect on the first six months of the year personally and encourage you to do the same.

In this episode, you’ll learn,

Full transcript and show notes

More, Better, New essay

Viral LinkedIn illustration

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→ #191: Breaking down my $60,723 product launch

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Zack Honarvar started managing YouTubers like Yes Theory and Airrack BEFORE they were the massive channels you know them as today. He also co-founded CreatorNow, a learning community that’s helped creators like Jenny Hoyos and Daniel Wall blow up their channels. Zack has worked with more than 10,000 creators since 2017, so I wanted to ask him: What separates the top .1% from the rest?

In this episode, you’ll learn

Full transcript and show notes

Zack's Website / Twitter / Instagram / YouTube / TikTok / LinkedIn

The Danny Miranda podcast with Zack Honarvar

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TIMESTAMPS

(00:00) What Separates the Top 0.1% of YouTubers?

(01:12) What Makes Someone “Have It”?

(06:24) Does Consistency Matter?

(09:16) Why You Should Do Things the Hard Way

(17:12) What Role Does Work Ethic Play?

(22:40) Does Your Personality Matter?

(27:48) Avoid These Mistakes At All Costs

(31:22) How You Should Define Success

(35:46) Not All Views Are Created Equal

(39:41) Best Advice for Small Creators

(43:05) Zack’s Hot Take

(44:34) Is There Less Opportunity for Creators Today?

***

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→ #167: Jenny Hoyos – How she averages 10 million views per video (YouTube Shorts)

***

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Nat Eliason is the author of Crypto Confidential, Winning and Losing Millions in the New Frontier of Finance. I’ve been following Nat online for a while now – he’s gone from marketing agency owner to business writer to book influencer and a bunch of stops in between. And the common thread through all these projects was Nat’s ability to write.

In 2021, Nat dove deep into the world of crypto and Web3, as many of us did. But when Nat goes into something, he goes really deep into that thing – and he got MUCH deeper into crypto and Web3 than most.

During that boom cycle, there were some big winners and big losers—Nat, at times, was both.

He left that world on top, and applied his writing ability to tell the story of just how insane things really were at the highest levels of crypto.

Full transcript and show notes

Nat's Website / Twitter

REFERENCES

Buy Crypto Confidential

How to Get Insanely Rich in the Creator Economy

Traditional Publishing is Great, Actually

How We Designed a FUN Nonfiction Book Cover

***

RECOMMENDED NEXT EPISODE

→ #176: April Dunford – How self-publishing a book exploded her client service business.

→ #182: Noah Kagan — Behind the scenes of writing (and marketing) Million Dollar Weekend

→ #163: David Moldawer — Diving deep into book publishing with an industry insider

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