Creator Science with Jay Clouse

By Jay ClouseBusiness Entrepreneurship Marketing

Creator Science with Jay Clouse episodes

April 23, 2024[GREATEST HITS] #147: Chenell Basilio – How the best newsletter operators grow to 50K+ subscribers
Chenell is the writer of Growth In Reverse, a weekly newsletter where she reverse engineers how a top creator grew from 0 to 50k+ subscribers.
Chenell has done deep dives on Justin Welsh, Codie Sanchez, Lenny Rachitsky, Harry Dry, and many more.
I read it every week and think it’s incredibly well-done. The premise is super clear, and as a result, Chenell has seen her OWN newsletter grow very quickly – nearing 10,000 subscribers in just about four months.
In this episode, you’ll learn:
The common patterns between these newsletter operators
Some of the most effective growth tactics she’s uncovered
And what’s working for HER right now
Full transcript and show notes
Follow Chenell on Twitter / LinkedIn
Subscribe to Growth In Reverse
***
RECOMMENDED NEXT EPISODE
→ #145: Matt McGarry
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞‍♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices
47 min
April 18, 2024#190: Tony Santos – How to find, hire, and work with great video editors.
WATCH
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
Tony Santos is a YouTube editor with over a decade of experience working with people like Thomas Frank and Noah Kagan. With his own YouTube channel, Tony has built a reputation for helping creators and editors communicate in a more positive way, which makes him the perfect person to teach us how to find, hire, and work with great YouTube editors.
In this episode, you'll learn,
Where to look for an editor
How to evaluate a potential hire when you're not an editor yourself
And much, much more.
Full transcript and show notes
Tony's Website / YouTube / Twitter / Instagram
***
TIMESTAMPS
(00:00) Meet Tony Santos
(00:56) Where to Find Editors
(05:53) When to Hire
(09:04) What to Pay Editors
(16:22) Misaligned Expectations
(18:56) Per Project vs Hourly vs Retainer
(25:46) How to Reach Out to Editors
(27:30) Evaluating a Portfolio
(29:15) Editing Skill Expectations
(33:15) Workflow Expectations
(34:43) Timeline and Revisions
(37:55) How to Give Feedback
(41:59) Nurturing Long Term Relationships
***
RECOMMENDED NEXT EPISODE
→ #175: Angus Parker
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞‍♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices
53 min
April 11, 2024 #189: This episode will self-destruct on Monday 👀
I have a short announcement to share with today – and this is ONLY available through Sunday, so time is of the essence here!
I just released a brand new product called CreatorHQ – and it’s a comprehensive Notion workspace for creators. It’s literally the Notion workspace I built for myself – templatized – and available for YOU to use too.
Full transcript and show notes
Learn more about CreatorHQ
Link to PODCAST discount code
***
CONNECT
📬 Subscribe to the newsletter
📫 Get my Professional Creator Crash Course (free)
🧰 Get my full gear list (free)
🐦 Connect on Twitter
📸 Connect on Instagram
🙏 Make a guest or mailbag request
📝 Check out our curated Playlists
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
April 09, 2024#188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn.
Richard van der Blom is the founder of Just Connecting, a social selling and LinkedIn training consultancy based in the Netherlands. And with nearly 200,000 followers on LinkedIn, he's one of the most respected voices on the platform.
Richard was really early to LinkedIn. And as his own reach grew, he started getting a lot of questions about how to best use the platform.
5 years ago, Richard started creating an annual LinkedIn algorithm insights research report. This thing is a gold mine of data driven observations about how different aspects of LinkedIn are working and even how they are trending compared to the year before.
In this episode you'll learn
Why LinkedIn reach may be down
What formats are most effective right now
How to use LinkedIn as a lead generation
And you'll get a feature by feature breakdown of how Richard himself uses LinkedIn
Full transcript and show notes
Read the 2024 LinkedIn Algorithm Report
Richard's Website / LinkedIn
Listen to episode #127 with Daniel Murray
***
RECOMMENDED NEXT EPISODE
→ #170: Justin Welsh Returns
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞‍♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 1 min
April 02, 2024#187: Michael Stelzner – How to run profitable events (without sponsors or selling from the stage)
Michael Stelzner is the founder of Social Media Examiner and the man behind Social Media Marketing World, the industry's largest conference.
He takes a very different approach to events. Before talking with Michael, I was told that events are not profitable from ticket sales, that you had to design events to make money during the event itself by selling products or bringing in sponsors.
But he disagrees.
In this episode you'll learn
The nitty gritty of the economics behind events
Where things get expensive
How to save money
And how to make your event feel more like a fine dining experience than a marketplace
Full transcript and show notes
Michael's Website / LinkedIn / Twitter / Instagram
Listen to episode #144 with Bari Baumgardner
***
RECOMMENDED NEXT EPISODE
→ #144: Bari Baumgardner
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞‍♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices
55 min
March 28, 2024 #186: Ask Creator Science – Selling without feeling salesy, choosing what products to create, my future plans, and more.
For this audio episode, we are going to dive into questions that I got from the lab, from Instagram, from LinkedIn, Twitter, and threads.
Now this is actually a part 2. The first half of these questions I recorded in video format with my producer, Connor. We took a lot of the questions from YouTube and about YouTube and we prioritize those for a video episode on the channel.
But before we get into that, I have a couple of things that I want to tell you. Thing #1, if you are not already subscribed to the Creator Science newsletter, please do so. You will like it. Almost 60,000 creators subscribed to it already.
Thing #2, I've spent the last couple of months building a new product called Creator HQ. And this is a templatized version of my personal Notion setup that is how we run the entire creator science business. It's what we use for task management, content preparation, content publishing, content repurposing, and much more.
Audience Q&A Part 1
Join The Lab
Join the waitlist for Creator HQ
Full transcript and show notes
***
RECOMMENDED NEXT EPISODE
→ #185: Listener Q&A Part 1
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞‍♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 13 min
March 23, 2024 #185: Ask Creator Science – The downside of viral videos, publishing less edited content, how we prepare our episodes, and working with sponsors.
WATCH
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
In this audience Q&A video, my producer Conor and I answer all your questions about YouTube and building a creator business.
We talk about getting sponsors and how we craft our podcast intros
We discuss pivoting your content and more.
Get my Notion Template
Listen to my recent Mailbag episode
Full transcript and show notes
***
RECOMMENDED NEXT EPISODE
→ #186: Listener Q&A Part 2
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞‍♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 36 min
March 12, 2024#184: Amy Porterfield – Her step-by-step process for MASSIVE product launches.
Amy Porterfield is an online marketing expert and the creator of a multimillion dollar education business. Now you may know Amy from her top ranked marketing podcast called Online Marketing Made Easy or her new best selling book, Two Weeks Notice.
She is a legend after all. Amy quit her job in 2009 and started out on her own. In 2011, she launched her first course, but despite her background and experience, that course was a total flop earning just $26. She tried again in 2012, and this time, she earned $30,000 from her course launch. Then in 2013, she launched her podcast and really hit her stride. In 2013, Amy posted $915,000 in revenue.
Amy has now built an online marketing machine. With 22 employees and millions of dollars in revenue each year, Amy has really nailed both evergreen sales and course launches. Her launch formula leverages the use of webinars.
In this episode you'll learn
The specific step by step strategy that Amy uses for her course launches
How she builds her email list during the launch period
How to be more successful in selling through those webinars even when you're sitting in the sale part of it
And if you stick around towards the end, we even dig into how she's thought about building her team
Full transcript and show notes
Amy's Website / LinkedIn / TikTok / Instagram
***
RECOMMENDED NEXT EPISODE
→ #158: Kieran Drew
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞‍♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices
58 min
March 05, 2024#183: Thomas Frank – How to build a successful tutorial channel.
WATCH
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
Two years ago, Thomas Frank made the seemingly crazy decision to abandon his 2 million subscriber YouTube channel that he spent a decade of his life building to make software tutorials.
His decision paid off big time. The @ThomasFrankExplains channel has grown to 220,000 subscribers, done over 10 million views, and doubled his revenue, just by teaching people how to use the productivity and note taking software, Notion.
In this episode, you'll learn:
How to design the perfect viewer experience
How to think about browse views versus
Search the pros and cons of relying on outside platforms for success
And what every person starting a tutorial channel needs to do
Full transcript and show notes
Thomas's Website / YouTube / Twitter / Instagram
***
TIMESTAMPS
(00:00) Abandoning a 2 Million Sub Channel
(01:17) Thomas’s New YouTube Strategy
(04:10) Why Start a New Channel?
(05:35) Browse Views vs Search Views
(08:09) When Serving the Audience is Bad for Retention
(12:01) Evaluating Platform Risk
(16:14) Permanence on YouTube
(18:40) How to Decide What Videos to Make
(19:48) How Important is Production Value
(24:32) Advice for New Tutorial Creators
(30:07) Does First Mover Advantage Matter?
***
RECOMMENDED NEXT EPISODE
→ #112: Thomas Frank
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞‍♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices
34 min
February 27, 2024[GREATEST HITS] #134: Mariah Coz – Selling high-ticket programs on evergreen (without sales calls)
Mariah Coz is the founder of Fearless CEO.
Mariah teaches coaches, course creators, and CEOs strategies for growing a course company that is sustainable, impactful, and evergreen.
In this episode, you’ll learn
How Mariah thinks about pricing
How to design your high-ticket hybrid program
How to avoid sales calls
And why you may want to consider an evergreen offer.
Full transcript and show notes
Follow Mariah on Instagram / Twitter / Facebook
Follow Fearless CEO on Instagram / Website / YouTube
***
RECOMMENDED NEXT EPISODE
→ #192: I coached Ali Abdaal on building a membership
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞‍♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices
53 min