Creator Science with Jay Clouse

Noah Kagan is the CEO of AppSumo, an 8 figure company that is the #1 software deals site. He also runs a YouTube channel where he shares his tips for finding financial freedom with more than 930,000 subscribers.

Before AppSumo, he was the 30th employee at Facebook reporting directly to Mark Zuckerberg and the 4th employee at mint.com.

Noah has built this reputation for being a relentless tinkerer. He's constantly running small experiments. A couple weeks ago, Noah's new book, Million Dollar Weekend, officially became available for sale. And since that time, he's been everywhere. The Tim Ferriss Show, School of Greatness, Deep Dive with Ali Abdaal. In this episode, you'll learn about his experience making the book itself.

Full transcript and show notes

Buy Million Dollar Weekend

Listen to my episode with David Moldawer

Listen to our publishing playlist

Noah's Website / YouTube / Twitter / Instagram / LinkedIn

***

RECOMMENDED NEXT EPISODE

→ #163: David Moldawer

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH

▶️ Watch this episode on YouTube

***

EPISODE DESCRIPTION

Dr. K is a Harvard psychiatrist behind the YouTube channel HealthyGamerGG, where he makes videos to help you improve your mental health and your content.

Over the past couple of years, Dr. K has gained over 2 million subscribers and done around 315,000,000 views.

In this episode, you'll learn:

Full transcript and show notes

Dr. K's Website / LinkenIn / YouTube / Twitter / Creator Coaching / Instagram

***

TIMESTAMPS

(00:00) Meet the YouTuber’s Therapist

(01:37) Why YouTubers Struggle with Mental Health

(06:27) How to Improve Your Relationship with Feedback

(10:40) Effects of Burnout You Might Not Know

(15:34) How to Cure Burnout

(25:28) Ego vs Confidence

(31:25) You Can’t Ensure Anything

(35:28) Expectation Leads to Suffering

(37:37) Why Focusing on Performance is Bad

(43:57) Dr K’s Content Philosophy

(46:48) The Healthy Way to Make Content

(53:08) Dr. K’s Hot Take on Ads + CTAs

***

RECOMMENDED NEXT EPISODE

→ #114: Kat Norton

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH

▶️ Watch this episode on YouTube

***

EPISODE DESCRIPTION

Paddy Galloway is the most sought-after YouTube strategist in the world.

He’s worked with clients like MrBeast, Jesser, Ryan Trahan, and Noah Kagan. All in all, his clients generate 750 Million views PER MONTH.

And that’s because Paddy puts most of his focus where other people don’t: pre-production.

So in this episode, you’ll learn:

Full transcript and show notes

Paddy's Website

Follow Paddy on Twitter / Instagram / YouTube

***

TIMESTAMPS

00:00 - The Godfather of YouTube Strategy

00:55 - Spend MORE Time In Pre-Production

04:22 - What Makes a Great Video Idea?

09:44 - Importance of Packaging

11:44 - YouTube Title Best Practices

14:25 - Thumbnail Best Practices

16:48 - Using Text in Thumbnails

18:17 - Action & Curiosity Loops in Thumbnails

21:09 - How to Brainstorm Great Titles

24:53 - Developing Multiple Thumbnail Concepts

27:23 - Content Buckets

29:51 - Why You Need to Take Bigger Swings 

***

RECOMMENDED NEXT EPISODE

→ #167: Jenny Hoyos

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

You may have heard me say recently that one of my 2024 priorities for this show, the audio show in particular, is to split the recordings about 50/50 between guest interviews and solo episodes.

I have been getting such positive feedback on episodes of the show where it's just me doing Q&A or breaking down a specific topic and sharing how I think about it.

So today, I'm going to do one of those solo episodes. I have a lot of questions today submitted on Twitter, LinkedIn, and Threads, so we will go through as many as we can.

Free professional creator crash course

Listen to my recent Mailbag episode

Full transcript and show notes

***

RECOMMENDED NEXT EPISODE

→ #185: Listener Q&A Part 1

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH

▶️ Watch this episode on YouTube

***

EPISODE DESCRIPTION

Justin Moore is a sponsorship coach who is helping thousands of YouTubers just like you find and negotiate their dream brand deals.

In the last few years, His students have landed over $5,000,000 in sponsorships, and that number is increasing fast. So what's his secret?

In this episode, you'll learn

Full transcript and show notes

Justin's Website / Instagram / YouTube / Twitter / TikTok

***

TIMESTAMPS

(00:00:00) The Man Making YouTubers Millions

(00:01:15) Sponsorship Wheel Overview

(00:05:17) The RIGHT Way to Pitch to Brands

(00:10:46) Who You Need to Pitch to

(00:13:57) Audience Size Doesn’t Matter

(00:19:31) How to Negotiate WITHOUT Leaving Money on the Table

(00:27:15) When the Brand Says NO

(00:31:02) When the Brand Asks for Your Rates

(00:34:56) Nurturing Brand Relationships

(00:37:40) When YOU Should Say No to a Brand Deal

(00:39:53) Creating Unique Offers Based on Brand Objectives

(00:43:30) How to Handle Contracts

(00:46:00) Must Knows About Usage Rights + Exclusivity

(00:52:34) How to Handle Feedback from Brands

(00:55:42) Prioritize Long Term Relationships

(00:57:40) Common Mistakes When Publishing Branded Content

(01:00:20) Analyzing a Brand Campaign

***

RECOMMENDED NEXT EPISODE

→ #178: Redesigning MY sponsorship strategy (ft. Justin Moore)

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

Justin Moore is a sponsorship coach and the founder of Creator Wizard, a school and community that teaches you how to find and negotiate your dream brand deals. Along with his wife, April, Justin has been a full-time creator for over 8 years and has personally made over $4,000,000 working with brands. He has also run an influencer agency for over 7 years that helped creators earn an additional $3,000,000.

Now Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years, but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others.

The conversation you're about to hear is something we recorded for Justin's YouTube channel about a month ago. In 2023, Creator Science earned more than $100,000 in sponsorship alone, but I didn't really have a sponsorship strategy. So in this episode, we changed that completely. Justin helps me see where I'm leaving things on the table.

Full transcript and show notes

Sponsor Creator Science

Justin's Website / YouTube / Twitter / Instagram / LinkedIn

***

RECOMMENDED NEXT EPISODE

→ #179: Justin Moore

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris Hutchins is an avid lifehacker, a financial optimizer, and he's the host of the top-ranked podcast, All The Hacks, where he shares his quest to upgrade his life without having to spend a fortune.

Chris has been featured in the New York Times, Wall Street Journal, and CNBC. Previously, Chris was the head of new product strategy at Wealthfront after they acquired his company, Grove. Before that, he was an investor at Google Ventures, and cofounded Milk, which Google acquired. And he is also a member of my community, The Lab.

Chris goes fast. He digs in deep, and he applies a scientific lens to his work. He has a real experimentality.

In this episode, you'll learn

Full transcript and show notes

Chris's Website / Podcast / Twitter / Instagram / Facebook / LinkedIn

***

RECOMMENDED NEXT EPISODE

→ #138: Chris Williamson

***

SPONSOR

→ Listen to Podcast Perspectives with Jeff Umbro

→ Get a free consultation from The Podglomerate

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

April Dunford is the author of the best-seller, Obviously Awesome, How to Nail Product Positioning so Customers Get It, Buy It, and Love It.

April spent the first 25 years of her career as a startup executive running marketing, product, and sales teams. During that journey, April positioned, repositioned, and launched 16 different products.

Today, April is a business owner. She's an independent consultant, and she's worked with more than 100 early and growth-stage startups to help them position their products.

In this episode, you'll learn

Full transcript and show notes

April's Website / Twitter / Instagram / YouTube / LinkedIn

***

RECOMMENDED NEXT EPISODE

→ #163: David Moldawer

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH

▶️ Watch this episode on YouTube

***

EPISODE DESCRIPTION

Angus Parker is the general manager for Ali Abdaal. He's the guy building out the dream team behind Ali's YouTube empire that generated around a 120,000,000 views and over $5,000,000 in 2023 alone.

This episode is all about one of the most important but least talked about topics in the YouTube space, hiring. And Angus is the perfect guy to teach us about it.

In this episode, you'll learn:

Full transcript and show notes

Angus's Instagram / LinkedIn / Twitter

***

TIMESTAMPS

(00:00) Ali Abdaals Right Hand Man

(01:11) How to Think About Hiring

(02:41) Ali Abdaal Team Breakdown

(04:00) When Ali Started Hiring

(09:37) Why YouTubers Shouldn’t Manage People

(13:17) Who You Should Hire First

(14:52) Where to Find Talent

(17:24) How to Hire

(19:43) Building Trust with Employees

(23:11) Hiring Full-time vs Part-time

(25:27) Training a Generalist

(26:54) How to Retain Employees

(30:50) Motivating Employees to Work Under Your Name

(32:36) Hiring From Traditional Fields

(33:45) Angus’s Hot Take

***

RECOMMENDED NEXT EPISODE

→ #190: Tony Santos

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

Bonnie Christine has helped me step into the power and the idea of hiring, delegating, and buying back my time as an entrepreneur.

Bonnie has a team of 8 people now. She's done a fantastic job of putting herself in what she calls her zone of genius, And I wanted her to teach me about that, and by proxy, teach you about that as well.

Now Bonnie says she's a mom, an artist, and a fabric designer living in the hills of the Great Smoky Mountains.

In this episode, you’ll learn:

Full transcript and show notes

Get Bonnie's free resource here

Bonnie's Website / Facebook / Instagram

***

RECOMMENDED NEXT EPISODE

→ #175: Angus Parker

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices