Creator Science with Jay Clouse

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EPISODE DESCRIPTION

You might know Danny McMahon from his YouTube channel, @DodfordYT. Danny is one of the hottest rising YouTubers right now.

His documentaries have had about 20,000,000 views since January of 2023. But Danny doesn't make videos just to get views...

Danny shared so much great advice for creators of all sizes throughout this interview. Even some things that might contradict what you should do.

Full transcript and show notes

Danny's Website / YouTube / Instagram / TikTok / Twitter

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TIMESTAMPS

(00:00) Meet the Filmmaker Taking Over YouTube

(01:26) The Case for Starting with Short-Form Content

(05:01) Creating for Something Other Than Views

(09:00) Breaking Down Dodford’s Exponential Growth

(12:51) The Video That Started it All

(14:33) What Makes a Good Idea?

(20:03) Building a Team Dodford

(22:13) Danny’s 1st Stumble

(27:27) Maybe Looking at Analytics is Bad

(32:31) How to Do a Good Brand Integration

(35:51) Advice on Becoming a Stronger Creator

(38:35) The Future of Dodford

***

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→ #129: Hayden Hillier Smith

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In this solo episode, I will give you a little bit of behind the scenes of the business.

We're looking forward to 2024. This is a fantastic time of year for you to take advantage of how much the world slows down so you can find some clarity, organize your thoughts, and really start the year at a full sprint.

In this episode, I'm going to share with you my overall goals, my team strategy, my content strategy, my product strategy, and my sponsor strategy for 2024.

Full transcript and show notes

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Nir Eyal is a writer, consultant, and teacher at the intersection of psychology, technology, and business. He's the author of two best-selling books. Hooked, How to Build Habit Forming Products (2014) and Indistractable, How to Control Your Attention and Choose Your Life (2019).

Previously, Nir cofounded and sold 2 tech companies since 2003 and was dubbed by the MIT Technology Review as "the prophet of habit-forming technology." He previously taught as a lecturer in marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

In this episode, you’ll learn:

Full transcript and show notes

Nir's Website / LinkedIn / Twitter / Instagram

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RECOMMENDED NEXT EPISODE

→ #176: April Dunford

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Justin Welsh is known as one of the leading voices in the solopreneurship movement. And as a solopreneur himself, he's generated more than $5,000,000 in revenue since 2019.

Both his Twitter and LinkedIn accounts reach nearly half a million people. His newsletter, The Saturday Solopreneur, goes out to nearly 200,000 subscribers as well.

He was a guest on the show back in July of 2022, on episode number 109, where we spoke a lot about business as a game.

In this episode, you’ll learn:

Full transcript and show notes

Justin's Website / Newsletter / LinkedIn / Twitter / Instagram

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RECOMMENDED NEXT EPISODE

→ #188: Richard van der Blom

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EPISODE DESCRIPTION

For this week's episode, I was recently on the Newsletter Operator podcast hosted by Matt McGarry and Ryan Carr. Matt was actually a guest on this podcast back in episode 145.

This is one of the most unique and densely packed interviews that I've personally given, so they've graciously allowed me to share that episode with you here today.

We talk about how to build an audience from scratch, understanding discovery in relationship platforms, email versus newsletters, how to build a paid community, vertical integration for creators, and a whole lot more.

Newsletter Operator Episode

Full transcript and show notes

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RECOMMENDED NEXT EPISODE

→ #186: Listener Q&A Part 2

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WHEN YOU'RE READY

📬 Creator Science Newsletter

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This week we are back with another listener Q&A.

I took questions from a lot of different sources this week and will answer as many as I can.

I'm going to start with the questions that I got from readers of my newsletter, then I'll go to questions from The Lab, Twitter, LinkedIn, and Threads.

Listen to my recent Mailbag episode

Full transcript and show notes

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RECOMMENDED NEXT EPISODE

→ #186: Listener Q&A Part 2

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WHEN YOU'RE READY

📬 Creator Science Newsletter

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Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome

Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter.

Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator!

In this episode, you’ll learn:

Full transcript and show notes

Alexandra's Book / Website / Facebook / LinkedIn / Twitter

SMILE and SCRATCH test

How I rebranded my newsletter

How I rebranded my podcast

***

RECOMMENDED NEXT EPISODE

→ Creative Elements is now Creator Science

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WHEN YOU'RE READY

📬 Creator Science Newsletter

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EPISODE DESCRIPTION

Jenny Hoyos is an 18 year old YouTuber, who is absolutely crushing Shorts. She’s done over 600 million views in the past year alone, averaging 10 million views per video.

She has analyzed thousands of shorts, including MrBeast's and Ryan Trahan's. And she also looks at what is trending.

Jenny can figure out how to make it viral.

So in this episode, you'll learn

Full transcript and show notes

Jenny's Website / YouTube / Instagram / TikTok

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TIMESTAMPS

(00:00) The YouTuber Who Solved Shorts

(01:05) How to Make Anything Go Viral

(02:19) What Makes a Good Short?

(05:28) Importance of Retention and Rewatchability

(09:41) Crafting the Perfect 1st Frame Hook

(12:53) How to Generate Great Ideas

(16:24) Retention Mechanisms and Viewer Expectations

(18:34) Relationship Between Short Length and Retention

(19:50) Jenny’s Shorts Structure

(24:07) Jenny’s Video Making Process

(26:13) Finding Your Audience Avatar

(28:26) Differences Across Short Form Platforms

(31:13) Transitioning From Shorts to Long Form

(36:03) Jenny’s YouTube Hot Takes

***

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→ #152: Paddy Galloway

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Taylor Lorenz is a technology columnist for The Washington Post's business section covering online culture and the content creator industry. She was previously a technology reporter for The New York Times business section, The Atlantic, and The Daily Beast.

Her writing has appeared in New York magazine, Rolling Stone, Outside magazine, and more. She frequently appears on NBC, CNN, MSNBC, CBS, and the BBC. She even appears in documentaries on Netflix, Hulu, and HBO.

This week, her first book is available for purchase. It’s called Extremely Online – The Untold Story of Fame, Influence, and Power on the Internet.

In this episode, you’ll learn:

Full transcript and show notes

Taylor's Book / Website / Newsletter / Instagram / Twitter

***

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→ #160: Tori Dunlap

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WHEN YOU'RE READY

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EPISODE DESCRIPTION

About a week ago, I was in Boston, Massachusetts for HubSpot's annual INBOUND conference. I was blown away by the scale of this event. I was lucky to be invited to come as one of HubSpot's creators to hang out in the Creator Cafe, host a meetup, and I also hosted a conversation on stage with John Lee Dumas, the founder and host of Entrepreneurs on Fire.

He has over 4,000 episodes with a 150,000,000 lifetime downloads, and that breaks down to about 2,000,000 listens per month. Earns more than $1,000,000 in annual revenue.

He and I sat down to talk about where we see the Creator Economy going in 2024. So in this episode, you'll hear JLD and I talking about our predictions for the coming year for creators.

Follow JLD Website / Instagram / YouTube / Facebook

Full transcript and show notes

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RECOMMENDED NEXT EPISODE

→ #122: Pat Flynn and Matt Gartland

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WHEN YOU'RE READY

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