Creator Science with Jay Clouse

By Jay ClouseBusiness Entrepreneurship Marketing

Creator Science with Jay Clouse episodes

July 18, 2023 [GREATEST HITS] #89: Hrishikesh Hirway – From full-time musician to Song Exploder and back again
EPISODE DESCRIPTION
Hrishikesh Hirway is a musician and podcast creator. He’s the host and creator of Song Exploder, an award-winning podcast and a Netflix original television series, where musicians break down the creative process behind their songs. Vulture called Song Exploder “probably the best use of the podcast format ever.”
As a musician, he’s released four albums under the moniker The One AM Radio, and an EP with Moors, his project with Lakeith Stanfield.
Fast Company named him one of the Most Creative People in Business in 2021. He serves the Library of Congress as an advisor on digital strategy. He gave a TED Talk on how to listen to people to connect more deeply with them and their stories.
In this episode, we talk about Hrishikesh’s journey as a musician, the disappointing album that led to starting Song Exploder, how he landed a series on Netflix, and how his Willfulness helped him rediscover his passion for creating his own music.
Learn more about Hrishikesh Hirway
Learn more about Song Exploder
Listen to Hrishikesh's new music
Full transcript and show notes
***
WHEN YOU'RE READY
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🧪 Join The Lab (private membership community)
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***
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***
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SAY THANKS
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1 hr 1 min
July 11, 2023#156: What we’ve learned in our first year on YouTube (feat. our editor, Conor Conaboy)
This week, the Creator Science YouTube channel turns one year old!
In the first year, we've uploaded:
35 interviews
2 solo videos
9 clips
79 shorts
As a result, our channel has:
7,600 subscribers
255,000 views
23,900 hours of watch time
$1,008.28 in earnings
In this episode, my good friend and YouTube editor, Conor Conaboy, joins me to talk a little bit about our experience on YouTube in the last year.
In this episode, you’ll learn:
What we learned in our first year on YouTube
The changes we've made along the way
How we've improved our packaging
The challenges for interview podcasts
Full transcript and show notes
Subscribe on YouTube
Follow Conor on Twitter
Follow Jonathan on Twitter
***
RECOMMENDED NEXT EPISODE
→ #185: Listener Q&A Part 1
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
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🧪 Join The Lab (private membership community)
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***
CONNECT
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💼 Connect on LinkedIn
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***
SPONSORS
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SAY THANKS
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57 min
July 04, 2023#155: Ed from Film Booth — The Most Entertaining Educator on YouTube?
WATCH
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
Ed Lawrence is the creator of the YouTube channel Film Booth, which helps YouTubers grow their channels.
But Ed approaches his videos differently than your typical YouTuber. He’s found a way to make education entertaining.
He's the answer to the question, what if learning wasn't boring?
So in this episode, you’ll learn:
How to use story as a teaching device
How bingeable videos can turn first-time watchers into loyal fans
Ed’s production process
How to make your boring ideas sexy
Full transcript and show notes
Ed's Website
Follow Ed on YouTube / Twitter
***
TIMESTAMPS
(00:00) The Most Entertaining Educator on YouTube
(00:44) How to Make Your Ideas Interesting
(07:19) Packaging Comes First
(08:39) Intros and Clickbait
(13:48) Using Story in Your Videos
(17:34) Using Metaphors
(19:10) Assuming Audience Knowledge
(21:31) Bingeable Content Builds Community
(24:06) Film Booth Production Process
(28:34) When is a Story Too Long?
(31:18) How to End a Video
***
RECOMMENDED NEXT EPISODE
→ #164: Jon Youshaei
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞‍♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify

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37 min
June 27, 2023 #154: Ask Creator Science – starting over, mistakes, delegating, and more
EPISODE DESCRIPTION
We're gonna do something a little bit different this week. In this episode, we're gonna slow down. We're gonna make this a little bit more casual, a little bit more of a hangout between me and you.
Instead of doing a guest interview as I typically do, I'm going to do a question and answer episode.
I'm going start with the questions that I got from members of The Lab, then I'm going to transition to Twitter, and then finally LinkedIn. I'm going to answer as many questions as I can before I lose steam.
Full transcript and show notes
***
RECOMMENDED NEXT EPISODE
→ #180: Q&A with Jay
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
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***
CONNECT
🐦 Connect on Twitter
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💼 Connect on LinkedIn
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***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
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1 hr 9 min
June 20, 2023#153: Tina Roth Eisenberg – Building Creative Mornings into a global brand
EPISODE DESCRIPTION
Tina Roth Eisenberg, also known as Swissmiss, started Creative Mornings in September of 2008, in New York City. She wanted to create an accessible, inspiring, morning event for creative people to meet.
Today, there are Creative Mornings in more than 200 cities, about 70 countries across the globe, and it reaches 25,000 people per month.
In addition to Creative Mornings, Tina is the founder of the designer temporary tattoo brand, Tatley, and the co-working community, Friends Work Here.
In this episode, you’ll learn:
The beginnings of Creative Mornings
How Tina has scaled it into the global brand that it is today
Why we need to get back to making things just for fun
Why you may want to consider financially supporting the organizations you love
Full transcript and show notes
Follow Tina on Twitter / Instagram / Blog
Tina's Creative Mornings Website
***
RECOMMENDED NEXT EPISODE
→ #77: Andy J. Pizza
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
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***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
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51 min
June 13, 2023#152: Paddy Galloway – The most sought-after YouTube consultant on the planet
WATCH
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
Paddy Galloway is the most sought-after YouTube strategist in the world.
He’s worked with clients like MrBeast, Jesser, Ryan Trahan, and Noah Kagan. All in all, his clients generate 750 Million views PER MONTH.
And that’s because Paddy puts most of his focus where other people don’t: pre-production.
So in this episode, you’ll learn:
What makes a great video idea
How to develop great titles and thumbnails
Why it’s better to take a few BIG swings rather than a lot of small swings
And why YOU should be spending more time in pre-production
Full transcript and show notes
Paddy's Website
Follow Paddy on Twitter / Instagram / YouTube
***
TIMESTAMPS
00:00 - The Godfather of YouTube Strategy
00:55 - Spend MORE Time In Pre-Production
04:22 - What Makes a Great Video Idea?
09:44 - Importance of Packaging
11:44 - YouTube Title Best Practices
14:25 - Thumbnail Best Practices
16:48 - Using Text in Thumbnails
18:17 - Action & Curiosity Loops in Thumbnails
21:09 - How to Brainstorm Great Titles
24:53 - Developing Multiple Thumbnail Concepts
27:23 - Content Buckets
29:51 - Why You Need to Take Bigger Swings
***
RECOMMENDED NEXT EPISODE
→ #167: Jenny Hoyos
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞‍♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify

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37 min
June 09, 2023#151: Nathan Barry of ConvertKit — Acquiring SparkLoop and turning email into multiplayer mode with the Creator Network
EPISODE DESCRIPTION
Nathan Barry is a creator, author, speaker, designer, and the founder of ConvertKit. ConvertKit powers the audiences for creators like Gretchen Rubin, Chris Guillebeau, Pat Flynn, Tim Ferriss, Carrie-Anne Moss, and Tim McGraw.
If you're not familiar with Nathan, he was a guest on episode number 96 of this show a little more than a year ago.
Nathan and I caught up about a month ago at CEX, the creator economy expo in Cleveland and there is some big news. ConvertKit acquired Sparkloop.
In this episode, you’ll learn:
What you can expect from the creator network
The acquisition of Sparkloop
And how to build a flywheel as a creator
Full transcript and show notes
Join the Creator Network
Follow Nathan on Twitter / YouTube
Nathan's Website
***
RECOMMENDED NEXT EPISODE
→ #96: Nathan Barry
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞‍♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
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51 min
June 06, 2023 BONUS: Breaking down my journey on Tropical MBA
EPISODE DESCRIPTION
This is a special episode for me. I've been a long-time listener of Tropical MBA. TMBA is a podcast between Dan Andrews and Ian Schoen. It's the first podcast focused on location-independent entrepreneurship.
I was first on the show back in 2018 on their first ever "Consulting Corner" episode where they helped me work through some issues I was facing in my business.
Fast forward to two weeks ago, I had the pleasure of being a return guest on the Tropical MBA podcast to talk about my journey over the last five years.
Episode 32: Dan Andrews / Tropical MBA 427
Full transcript and show notes
***
RECOMMENDED NEXT EPISODE
→ #32: Dan Andrews
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
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***
CONNECT
🐦 Connect on Twitter
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💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
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54 min
May 30, 2023#150: Jamie Rawsthorne – How to steal an idea (and get millions of views)
WATCH
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
Jamie Rawsthorne is formerly half of the Zac and Jay show and is a current Youtube advisor to clients like Codie Sanchez and Morning Brew.
In 2018, Zac and Jay posted "We Entered the World’s Strangest Sport," a video where they take part in the age-old Welsh tradition of bog snorkeling. That video was the catalyst for the channel's explosion, becoming one of the fastest-growing channels on YouTube.
Jamie helped grow the Zac and Jay show to 900,000 subscribers…and then he left.
So in this episode, you’ll learn
What’s working on YouTube today
Where YouTube is headed
How YouTubers can monetize their channel
And how to steal ideas for your own channel
Full transcript and show notes
Follow Jamie on Twitter / Website
***
TIMESTAMPS
00:00 - Steal Like a YouTuber
01:46 - How YouTube Has Changed Since 2018
04:11 - Does the Algorithm Hurt Innovation?
07:31 - How to Steal Videos Ethically
09:50 - How to Evaluate Video Performance
11:15 - Don’t Overthink Thumbnails
14:05 - Is YouTube TOO Optimized?
14:56 - Our Lovely Sponsor Uscreen
16:23 - Entertainment YouTube VS Education YouTube
17:43 - The Truth About YouTube Podcasts
19:46 - Monetization and Your Relationship with Your Audience
23:52 - All YouTubers NEED an Email List
27:05 - Dealing With Burnout
***
RECOMMENDED NEXT EPISODE
→ #159: Nuseir Yassin
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞‍♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify

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33 min
May 23, 2023#149: Daniel Pink – How to write like a New York Times bestselling author
EPISODE DESCRIPTION
Dan is the author of five New York Times bestsellers, including his latest, The Power of Regret: How Looking Backward Moves Us Forward. As part of the research for this book, Dan analyzed 16,000 regrets from more than 100 countries. It’s a great book and I highly recommend it.
His other books include the New York Times bestsellers When and A Whole New Mind — as well as the #1 New York Times bestsellers Drive and To Sell is Human. Dan’s books have won multiple awards, have been translated into 42 languages, and have sold millions of copies around the world.
Before he was an author, Dan worked in several positions in politics and government, including serving from 1995 to 1997 as chief speechwriter to Vice President Al Gore. You may also know Dan from of his TED talk, the puzzle of motivation which has received more than 10 million views.
In this episode, you’ll learn:
Why following your passion can be bad advice
When to maximize vs when to satisfice
Dan’s rules for writing that allow him to be so prolific as an author
And why Dan doesn’t write about the same subject in all of his books
Full transcript and show notes
Follow Dan on Twitter / LinkedIn / Facebook / Newsletter
Dan's Website
***
RECOMMENDED NEXT EPISODE
→ #171 Nir Eyal
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞‍♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify

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1 hr