Creator Science with Jay Clouse

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EPISODE DESCRIPTION

Over the last decade, Justin Welsh has helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital. Then, in 2019, he burned out.

Now he runs a boutique advisory firm for entrepreneurs and creates digital products for creators. He has 150,000 followers on Twitter, 250,000 followers on LinkedIn, more than 35,000 subscribers to his email newsletter, and has earned more than $2M as a solo creator.

In this episode, we talk about his approach to LinkedIn, when he decided it was time to expand to new platforms, why business can be thought of as a game, and why being Autodidactic has helped him grow quickly.

Full transcript and show notes

Learn more about Justin Welsh

Get the Content OS

Get the LinkedIn OS

Follow Justin Welsh on Twitter / LinkedIn

***

TIMESTAMPS

00:00 - Opening

00:13 - Catch up

00:48 - Today’s Guest

01:16 - Justin Welsh by the numbers

01:42 - Beginnings of Justin’s writing career

03:50 - Justin experiences burnout 

04:10 - What we learn in this episode

05:00 - Intro

05:18 - Early on people didn’t get it

06:04 - Is LinkedIn a practical place to start writing?

07:34 - Justin’s early experience writing

08:45 - Morning routine post blows up

10:08 - Justin’s starting expectations

11:51 - Is business a game?

17:47 - Record your own podcast with Riverside

19:44 - How to make a great LinkedIn Profile

21:55 - Crafting the perfect LinkedIn headline

25:30 - The Creator Funnel

28:14 - Do platforms suppress content with links?

31:30 - How should people emulate Justin today?

34:30 - Start your own community with Circle

35:41 - Justin’s approach to social media

37:33 - Using LinkedIn to grow on Twitter

40:08 - Using awareness channels to grow

41:15 - People get weird about sales funnels

42:35 - Where are creators falling short?

46:52 - What separates the 5% from the 1%?

47:48 - When do you decide to make something a product?

51:32 - Justin’s course structure and production

54:10 - Does Justin have a team behind him?

55:10 - Justin gets very real about burnout

56:55 - Justin’s approach to networking

59:55 - Reflection

***

RECOMMENDED NEXT EPISODE

→ #170: Justin Welsh Returns

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EPISODE DESCRIPTION

Kevin Espiritu is the founder and CEO of Epic Gardening. Epic Gardening has a simple mission: to help people around the world learn how to grow fresh, healthy food, no matter where they live.

And they’ve done a really good job of that – with nearly 300 MILLION views on their YouTube videos alone, Epic Gardening is one of the biggest names in the gardening space. Not only that, but Epic Gardening generates millions of dollars in revenue every year.

And while they may be most known for their multi-platform video content, Epic Gardening began as a blog. Kevin’s team began doing video just a few years ago, but that decision fueled their rapid growth.

So in this episode, you’ll learn:

Full transcript and show notes

Follow Kevin on YouTube / TikTok / Instagram / Facebook / Pinterest

Kevin's Website

***

TIMESTAMPS

00:00 - The YouTube Gardening Empire

01:37 - Kevin Quits His Job to Build Epic Gardening

05:31 - Being an Entrepreneur First

10:43 - There is Massive Opportunity in Old Niches

14:14 - Evaluating Trends and Staying Ahead

18:17 - Short Form vs Long Form Content

20:20 - YouTube Shorts Audiences are Different than Longform

22:01 - Investing $30k into 1st Physical Products

25:01 - TikTok and YouTube KPIs to Look at

26:00 - Asking People For Help 

26:50 - How Should a New Creator Start?

28:29 - SEO is Important for Creators

29:39 - YouTube SEO

30:51 - How to Make the Best Video in Your Niche

33:05 - Managing Video Production is Hard

35:00 - Hiring and Managing People as a Creator

40:34 - How to Evaluate Ideas and Opportunities

44:49 - Copycats Can Only Grow So Big

***

RECOMMENDED NEXT EPISODE

→ #25: Eric Jorgenson

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📬 Creator Science Newsletter

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🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

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🐦 Connect on Twitter

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SAY THANKS

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EPISODE DESCRIPTION

Chenell is the writer of Growth In Reverse, a weekly newsletter where she reverse engineers how a top creator grew from 0 to 50k+ subscribers.

Chenell has done deep dives on Justin Welsh, Codie Sanchez, Lenny Rachitsky, Harry Dry, and many more.

I read it every week and think it’s incredibly well-done. The premise is super clear, and as a result, Chenell has seen her OWN newsletter grow very quickly – nearing 10,000 subscribers in just about four months.

In this episode, you’ll learn:

Full transcript and show notes

Follow Chenell on Twitter / LinkedIn

Subscribe to Growth In Reverse

***

RECOMMENDED NEXT EPISODE

→ #145: Matt McGarry

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WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

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💼 Connect on LinkedIn

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SAY THANKS

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EPISODE DESCRIPTION

Justin Moore is a sponsorship coach. His business, Creator Wizard, helps you find & negotiate your dream sponsorships so that you stop leaving money on the table.

Along with his wife April, Justin’s been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2M.

For the last couple of years, Justin has been teaching what he knows through a live, cohort-based course called Brand Deal Wizard. But lately, he’s been working with more creators 1-on-1…

In this episode, you’ll learn:

Full transcript and show notes

Follow Justin on Newsletter / YouTube /Twitter / Instagram / Follow Justin on Instagram

Justin's Website

***

TIMESTAMPS

00:26 - Justin Moore Has a Problem

05:24 - Designing Your Value Ladder Workshop

19:38 - Designing Your Value Ladder Workshop II

30:07 - Webinars as a Top Funnel Strategy

32:27 - Tips for Scaling Coaching Services

***

RECOMMENDED NEXT EPISODE

→ #121: Bryan Harris

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WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

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📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

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SAY THANKS

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EPISODE DESCRIPTION

Matt McGarry is the owner of Growletter, an agency helping some of the biggest newsletters in the world grow. He's helped The Hustle, Codie Sanchez, The Milk Road, and others attract millions of email subscribers.

He also studies the world’s best newsletters, content creators, and media companies and shares their strategies and tactics through his newsletter, called The Newsletter Operator.

He is THE guy to know if you’re focused on building a newsletter and are interested in growing through paid acquisition.

In this episode, you’ll learn:

Full transcript and show notes

Follow Matt on Twitter / LinkedIn

Subscribe to The Newsletter Operator

***

RECOMMENDED NEXT EPISODE

→ #147: Chenell Basilio

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WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

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CONNECT

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EPISODE DESCRIPTION

Bari Baumgardner is the founder of SAGE Events. Bari has been in events since the 90s and has worked with some of the biggest names in business.

When Tony Robbins was figuring out how to build his legendary virtual event stadium, he got in touch with Bari.

In this episode, you’ll learn:

Full transcript and show notes

Follow Bari on Instagram / Facebook / YouTube

Bari's Website

***

TIMESTAMPS

00:00 - She Generated $500 MILLION in 2 YEARS

01:32 - Live Events are High Stakes

02:33 - “The Big Why” Exercise 

06:54 - How Early Should I Plan for an Event?

09:40 - In-Person Event Costs and Cash Flow

14:26 - Location and Time Cost Differences

16:33 - Travel Considerations

19:58 - Budgeting for Events

22:17 - Be the Authority NOT the Expert

24:46 - The Best Event Length

27:22 - The PERFECT Event Format

31:08 - Events Need a Purpose

36:06 - You Don’t Need Guest Speakers

41:19 - Converting Your Audience for an Event

45:41 - How to Make the Perfect VIRTUAL Event

51:47 - Logistics of Virtual Events

55:13 - How to Limit Audience Distractions

57:06 - The Pressure of Working with Tony Robbins

01:01:23 - Next Steps to Take

***

RECOMMENDED NEXT EPISODE

→ #187: Michael Stelzner

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WHEN YOU'RE READY

📬 Creator Science Newsletter

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🧪 Join The Lab (private membership community)

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EPISODE DESCRIPTION

Guy Raz is an independent producer who has been described by the New York Times as "one of the most popular podcasters in history."

He's the creator of the wildly successful podcast How I Built This and he's also the former host and co-creator of TED Radio Hour.

All together, Guy's programs are heard by nearly 19 MILLION listeners EACH MONTH.

In this episode, you’ll learn:

Subscribe to the Great Creators

Full transcript and show notes

Follow Guy on Instagram / LinkedIn /Twitter

Guy's Website

***

TIMESTAMPS

00:00 - Talent Is Wildly Overrated

01:38 - Can you Interview Celebrities as Real People?

05:21 - How Guy Gets His Guests to be Genuine

08:41 - Tom Hanks Gets Imposter Syndrome Just Like You

11:33 - Being a “Lone Genius” Is a Myth

17:54 - Taking Risks and Getting Out of Your Comfort Zone

23:20 - What Separates Successful Creators from Others

27:33 - How to Keep Getting Better at Your Craft

33:35 - Similarities Between Artists and Entrepreneurs

35:45 - Is Success Just Luck?

41:00 - The Heavy Cost of Success

44:23 - Being a Lifelong Learner

***

RECOMMENDED NEXT EPISODE

→ #89: Hrishikesh Hirway

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WHEN YOU'RE READY

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Hello my friend! I have some BIG news to share with you today. This podcast has a new name! This show is no longer named Creative Elements. Moving forward, this show will be named Creator Science. Don’t worry, there’s nothing YOU need to do – it’s the same RSS feed that you’re already subscribed to. You’ll just see it pop up under the name “Creator Science” instead of Creative Elements and you’ll notice some slight differences in the new artwork.

Rebrands are really hard. But I have two mantras for 2023:

1.) Simplification

2.) Ripping off the band-aid

I’m on a mission to simplify my business and any time I can do that, even if it’s scary, difficult, or painful, I’m going to rip off the band-aid and make that change.

So in this episode, I’m going to talk about why I’m renaming the podcast to Creator Science.

Links for more:

• My conversation with Arvid Kahl

• My essay on rebranding my newsletter

Full transcript and show notes

***

RECOMMENDED NEXT EPISODE

→ #168: Alexandra Watkins

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Codie Sanchez is a reformed journalist, turned institutional investor to cannabis investor and advisor, to now Founder of Contrarian Thinking and Cofounder of Unconventional Acquisitions. She helps people think critically, and cashflow unconventionally while allocating to what she calls "sweaty & boring" small businesses. Most notably these are businesses in the micro-private equity space in traditional service-based industries. 

Throughout her career, she has worked at the intersection of marketing and money, finding contrarian ways to invest. 

Today, Codie has more than 150,000 email subscribers, 815,000 followers on TikTok, 209,000 followers on Instagram, and 123,000 followers on Twitter.

In this episode, we talk about Codie’s bet on being a content creator, how she forms opinions, her exact content process and strategy for TikTok, Twitter, and Instagram, why she doesn’t recommend Substack, and why Contrarian Thinking is a skill we all need to hone.

Subscribe to Contrarian Thinking

Follow Codie Sanchez on Instagram

Follow Codie Sanchez on Twitter

Follow Codie Sanchez on TikTok

Full transcript and show notes

***

RECOMMENDED NEXT EPISODE

→ #170: Nick Huber

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WHEN YOU'RE READY

📬 Creator Science Newsletter

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EPISODE DESCRIPTION

Sean Cannell is the founder of Think Media and the author of YouTube Secrets.

Think Media has nearly two and a half million subscribers and their videos have been viewed hundreds of millions of times.

Sean is one of the most respected voices in the world of YouTube, and he says that the game is changing. 

In this episode you’ll learn:

Full transcript and show notes

Follow Sean on Instagram / Twitter / Facebook / LinkedIn/ Website

Think Media YouTube

The Think Media Podcast / YouTube

YouTube Secrets Book

***

TIMESTAMPS

00:00 - Is it too Late to Start on YouTube?

01:24 - What Video Length Performs Best?

05:01 - How Growing on YouTube Has Changed Recently

10:10 - The Ground Floor Opportunity for Creators

16:05 - Browse Traffic Vs Search Traffic

19:49 - Researching for Video Ideas

24:22 - How the Suggested Algorithm Works

31:22 - Sean’s Recipe for PERFECT Videos

39:08 - Video Opportunities on Twitter

45:06 - Facebook and Instagram Reels

***

RECOMMENDED NEXT EPISODE

→ #129: Hayden Hillier-Smith

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

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***

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